facebook advertising - wfg...
TRANSCRIPT
AdvertisingStrategies
Justin Stutz
VP Training and Education
west, a WFG Company
What is Facebook Advertising About?
WEBSITE
TRAFFIC
LEAD
SOURCE
COMMUNITY
AWARENESS
Where do ads show up?
Desktop News Feed Audience Network Instagram Mobile App
4 Types Of Ads You Should Be Running
• Boosted Post – Easiest ad to set up. Post it then boost it for a
day.
• Click-To-Website – Get as many clicks as you can, all going to
them same landing page.
• Carousel – Supports 2-10 images/videos. Drive people to
multiple places on your site.
• Lead Ads – Instantly display capture form with verified
information.
“There were 15 event ads in
the ad set so each one
performed a little differently.
Overall more than 50% of the
open house attendees came as
a result of the ads. One home
where signage wasn’t as good,
it was 100%”
Results – Open House
Results – Open House
Results – Horizontal Listing
• 1,119 website clicks
• 10,340 people reached
• $0.26 avg. cost per click
Results – Video Lead Ad
• 7 day campaign
• $46.01 advertising spend
• 27 leads ($1.70/lead)
Ad Targeting
Targeting
Create a custom audience from…
• Your database
• Website traffic
• Engagement on Facebook
Targeting
Create a custom audience from…
• Your database
• Website traffic
• Engagement on Facebook
Targeting
Use Facebook’s wide array of
targeting features
• Location
• Age, gender
• Demographics, interests,
behaviors
Helpful Guidelines
When
targeting
go wider.
Helpful Guidelines
Geography =
Hyper local
Helpful Guidelines
Think
relevancy…
Helpful Guidelines
Have a
budget…be
consistent.
Helpful Guidelines
Shorter is
better.
Lead Capture
Lead Capture
• Hundreds of mobile-
responsive landing page
templates
• No coding needed
• Add pages to any site
Lead Capturewww.VisualFarming.com
Lead Capture
“Couple” ads to landing
pages• Align your landing pages
to your ads
• Better user experience
• Convert at higher rates
Ad Formulas
The Listing Collage
3-9 LISTING PHOTOS
+
CANVA.COM
The Horizontal Listing
5 LISTING PHOTOS
+
CAROUSEL
The Open House RSVP
PICTURE OF YOUR LISTING
+
CANVA.COM
+
FACEBOOK EVENT
The Open House Eye Catcher
PICTURE OF YOUR LISTING
+
LEGEND
The Card Trick
IPHONE
+
BUSINESS CARD
+
HYPERLAPSE
The Gratitude Giver
IPHONE PHOTO
+
LEGEND
Retargeting
Following them anywhere they go on Facebook, in mobile apps or on the web…
15% discount on Adwerxuse coupon code SparkTank
Wrap up
• Facebook is still blue ocean
• Use ads to - drive traffic, capture leads & build community
awareness
• Targeting is the most critical part of the platform
• Easily create compelling content with tools like Canva,
Legend & Hyperlapse
• Retargeting can add a whole new level of perception to
your brand