facebook advertising success 2015- gym case study
TRANSCRIPT
![Page 1: Facebook Advertising Success 2015- Gym Case Study](https://reader030.vdocuments.us/reader030/viewer/2022032710/589c11f81a28ab007e8b4b9f/html5/thumbnails/1.jpg)
Facebook Success– Local Gym Case Study
Case Study –Local Gym
![Page 2: Facebook Advertising Success 2015- Gym Case Study](https://reader030.vdocuments.us/reader030/viewer/2022032710/589c11f81a28ab007e8b4b9f/html5/thumbnails/2.jpg)
2
Become Famous by ..
![Page 3: Facebook Advertising Success 2015- Gym Case Study](https://reader030.vdocuments.us/reader030/viewer/2022032710/589c11f81a28ab007e8b4b9f/html5/thumbnails/3.jpg)
3
Becoming Famous Is As Easy As 1-2-3 !
Gym Logo
Dominate The Facebook Eyeballs In Your Gym’s Area
1 – Create a Facebook Business Page 2 – Share Interesting Content NOT Just Offers
3 – Use Ads To Promote Your Great Content Just To Your Target Audience For As Little As 40 Pence Per Thousand
![Page 4: Facebook Advertising Success 2015- Gym Case Study](https://reader030.vdocuments.us/reader030/viewer/2022032710/589c11f81a28ab007e8b4b9f/html5/thumbnails/4.jpg)
4
Now You’re Famous You Can
Keep Creating Engaging Content And Share With Gym Fans In Your Area Then You Can: Promote Special Offers Switch Gym Members From Your
Competitors Launch New Classes Create Laser Targeted Class Promotions
![Page 5: Facebook Advertising Success 2015- Gym Case Study](https://reader030.vdocuments.us/reader030/viewer/2022032710/589c11f81a28ab007e8b4b9f/html5/thumbnails/5.jpg)
5
Promote Special Offers
Hyper targeted “Look-Like” Audiences
7,072 people reached
74 sign ups 35 pence per Sign
Up
7 day Free Trial
![Page 6: Facebook Advertising Success 2015- Gym Case Study](https://reader030.vdocuments.us/reader030/viewer/2022032710/589c11f81a28ab007e8b4b9f/html5/thumbnails/6.jpg)
6
Specific Offers Work Even Better Women only| Live
near Gym PLUS:1. Already Visited the
website2. Look a Like version of
13. Interested in Gyms
6,245 Women only reached
153 Sign Ups 16 pence per Sign Up
Women Only 12 Week Body transformation offer
![Page 7: Facebook Advertising Success 2015- Gym Case Study](https://reader030.vdocuments.us/reader030/viewer/2022032710/589c11f81a28ab007e8b4b9f/html5/thumbnails/7.jpg)
7
Promote Your Gym To Competitors Members – You Know Their Weak Points Yes?!
Filtered by your location + XX Miles
![Page 8: Facebook Advertising Success 2015- Gym Case Study](https://reader030.vdocuments.us/reader030/viewer/2022032710/589c11f81a28ab007e8b4b9f/html5/thumbnails/8.jpg)
8
Launch New Classes Hyper targeted
“Look-Like” Audiences
2,500 people reached £3.85 spent ! 18 pence per Sign Up
Freestyle | Functional training
![Page 9: Facebook Advertising Success 2015- Gym Case Study](https://reader030.vdocuments.us/reader030/viewer/2022032710/589c11f81a28ab007e8b4b9f/html5/thumbnails/9.jpg)
9
Zumba Class Promotion For The Over 40’s?
![Page 10: Facebook Advertising Success 2015- Gym Case Study](https://reader030.vdocuments.us/reader030/viewer/2022032710/589c11f81a28ab007e8b4b9f/html5/thumbnails/10.jpg)
10
Summary
Facebook Pages Now “Pay To Play”
![Page 11: Facebook Advertising Success 2015- Gym Case Study](https://reader030.vdocuments.us/reader030/viewer/2022032710/589c11f81a28ab007e8b4b9f/html5/thumbnails/11.jpg)
11
Summary
Solve Don’t Sell.
![Page 12: Facebook Advertising Success 2015- Gym Case Study](https://reader030.vdocuments.us/reader030/viewer/2022032710/589c11f81a28ab007e8b4b9f/html5/thumbnails/12.jpg)
12
Summary
Target People Who Know You Already!
![Page 13: Facebook Advertising Success 2015- Gym Case Study](https://reader030.vdocuments.us/reader030/viewer/2022032710/589c11f81a28ab007e8b4b9f/html5/thumbnails/13.jpg)
13
Summary
Measure The Right Things
![Page 14: Facebook Advertising Success 2015- Gym Case Study](https://reader030.vdocuments.us/reader030/viewer/2022032710/589c11f81a28ab007e8b4b9f/html5/thumbnails/14.jpg)
14
Summary
Test Small – Then Scale
![Page 15: Facebook Advertising Success 2015- Gym Case Study](https://reader030.vdocuments.us/reader030/viewer/2022032710/589c11f81a28ab007e8b4b9f/html5/thumbnails/15.jpg)
15
Summary
Give it a Go!
![Page 16: Facebook Advertising Success 2015- Gym Case Study](https://reader030.vdocuments.us/reader030/viewer/2022032710/589c11f81a28ab007e8b4b9f/html5/thumbnails/16.jpg)
16
Questions? Want To Know More?
![Page 17: Facebook Advertising Success 2015- Gym Case Study](https://reader030.vdocuments.us/reader030/viewer/2022032710/589c11f81a28ab007e8b4b9f/html5/thumbnails/17.jpg)
17
Contact Me The Way That Suits You!
Email :
Call me on: 07973 69 88 77
Tweet me: @Graham_3Dragons
![Page 18: Facebook Advertising Success 2015- Gym Case Study](https://reader030.vdocuments.us/reader030/viewer/2022032710/589c11f81a28ab007e8b4b9f/html5/thumbnails/18.jpg)
1830 years marketing and
sales experience, including working for three of the
entrepreneurs from Dragon's Den
Social Media Reach +
Direct Expertise = Leads/Clients/Sales
Fellow of the Institute of Direct
and Digital Marketing
4 Years Social Media Management and Paid Advertising ( AdWords and
Facebook) expertise
Established 3DM 2010
Graham Archer FIDM