facebook advertising and reputation management
DESCRIPTION
Facebook marketing opportunities presented alongside real data. Focus is on advertising through Facebooks Ads with some reputation management thrown in. View this to learn how you can advertise and what you'll get from it.TRANSCRIPT
Facebook Marketing Opportunities
Publicité et gestion de réputation
Advertising and Reputation Management
Une présentation de Gabriel Goldenberg et SEO ROI
Publicité - Advertising Auto-Service – Self-Serve
• Origines: Flyers Basic et Flyers Pro
• Flyers Basic was sold using a Cost-Per-Thousand model: CPM. The price was $2.50/M
• Flyers Pro vendu au clic: CPC. 4 – 5 sous/click.
• Awful click-through rate on Flyers.
Publicité - Advertising Auto-Service – Self-Serve
Name Since Clicks Views CTR (%)
CPC ($)
Total Spent
Want extra $?
Oct 30 4 4,384 0.091 0.08 0.31
Make extra $.
Oct 08 5 6,120 0.082 0.04 0.19
6/11/7: Facebook to World: Check Out Our New Ad Platform!
• “Flyers Pro is no longer available for purchasing ads on Facebook.Self-service, deeply targeted ads are now available through Facebook Ads.You can still access any ad campaigns created before November 7, 2007, from this page.
To see Facebook's new, integrated, self-service solution, check out Facebook Ads.”
7/11/7: Gab to Facebook : Doh!
Facebook’s Challenge: Overcoming Blindness
Publicité Facebook v.2
• SocialAds: Choix d’apparaître dans la section nouvelles ou bien dans la place des publicités
• Pubs liées aux “nouvelles”• Mélange éditorial douteux : “Spam” dixit
Valleywag• Même système pour créer les pubs qu’au temps
des Flyers• CPM dépendant de la vente aux enchères: min.
$0.15/M
Facebook Advertising v.2b
• Facebook Beacon and Social Ads
• Beacon bakes cookies, Insert code, send “action stories” to Facebook
• Action Sent to News Opt-out Option Sign-in 2nd Opt-out Option
• Demographic targeting: Think outside the book with SocialAds publishers
Free or ‘Free Hundred K?
Gestion de Réputation
• C’est le contrôle du message publicitaire / discussion de la marque en ligne
• Référencement copieux (.com, .ca, mon_fils_samuse.site.com etc.)
• Possibilités de se servir des efforts de référencement d’autrui: LinkedIn, Wikipedia, Blogues et … Facebook!
• Groupe centré sur la marque
Reputation Management
• Facebook profiles now indexable by the search engines
• Two possibilities:– Profile Pages– Brand oriented groups (Sponsored or not)
• Sponsored groups mix evangelists with researchers