ADVERTISINGBy Alisa Hash

Overview

• Why advertise on Facebook?

• Who is advertising?

• How to set up advertisements

• Case Study

• Questions

Why advertise on Facebook?• #1 online social networking site

• Over 300,000,000 active users

• One of the best ways on the internet for targeted advertising• reach people who care-target those with specific keys words in

their profiles

• Facebook ad appears on the right side of your facebook page so you wont get skipped

• Only 3 ads per time

Who is advertising?

• Well known companies/celebrities -JC Penny

-Nike

• Small businesses

How to set up Ads

• Easy to do:Step 1: Design ad & where to link ad

-Decided where you want to link Ad to ex. If someone clicks on ad it will lead them to the companies website

-up to 25 characters in title, 135 characters in body of the ad & upload an image(optional)

Step2: Targeting Your Audience

-Location, age,sex, keywords-based on interests ex activities, fav books, movies etc., education, workplace, relationship status, relationship interest, languages- (8 options)

Step 3:Set daily budget and schedule-minimum budget of $5US -Continuously start running ad once it is approved, specific start and end date-pay for clicks (CPC) minimum $.01: allows you to specify a certain amount that you are willing to pay each time a user clicks on your ad. -pay per views (cost per thousand impressions or CPM) minimum $.02:allows you to specify how much you are willing to pay for 1000 views of your ad

• Bid range: The suggested bid range shows you what other advertisers are currently bidding to reach people in your target. For best results, you should bid at least as much as the minimum suggested bid.

• Step 4: Review add & submit order– Make sure details about ad are correct– Enter credit card info & click “place order”– Ad is then sent to be reviewed prior to being shown

• Monitoring ad– 3 types of reports to determine

how your campaigns and ads are performing: advertising performance, responder demographics, responder profiles

– The primary things to monitor are clicks, click through rates (CTR), actions, action rates, and CPC. Each of these variables will differ depending on what type of campaign that you’re running but in theory, the more targeted your ad, the higher click through rate you should have.

.

Case Study• Facebook Ads provided CM Photographic

the ability to target their exact demographic — 24-30 year old women whose relationship status on Facebook indicated that they were engaged.

• Over 12 months, CM Photographics generated nearly $40,000 in revenue directly from a $600 advertising investment on Facebook. Of the Facebook users who were directed to CM Photographics’ website from the ads, 60% became qualified leads and actively expressed interest in more information.

People treat Facebook as an authentic part of their lives, so you can be sure you are connecting with real people with real interest in your products. Facebook Ads provided CM Photographic the ability to target their exact demographic — 24-30 year old women whose relationship status on Facebook indicated that they were engaged.

Questions?

• How effective do you think facebook advertising is?

• What are some drawbacks from facebook advertising?

Sources• http://www.bloomberg.com/apps/news?

pid=newsarchive&sid=a5U0NPzBl0EI• http://www.gaebler.com/Facebook-Advertising.htm • http://apps.facebook.com/talktothem/18/steps.php?

_fb_fromhash=60c8b57478a369ff8247e64b3e958425\• http://www.facebook.com/advertising/?advertising&src=aw05&kw=Facebook

%20Advertising&cid=595df16b-69ed-a6e9-0b12-00005f36f0f6&mt=phrase&cr=1357305452&gclid=CPWqmsW1oJ4CFRlcagodyVQLkQ#/advertising/