facebook ads setting up your ad campaign - beekeeper u
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Facebook AdsSetting Up Your Ads
Setting Up Your Ad
1. Go to the Facebook Ad Account
2. Click the green “Create an Ad” button in the top right corner
Setting Up Your Ad
3. Select the appropriate category from the results menu.
▫ For example, if you’re trying to drive people to a website you’d choose “Clicks to Website.”
Setting Up Your Ad
4. Fill out the information on the page:
▫ URL▫ Image(s)
TIP: It’s usually a good idea to keep campaigns 18+
Setting Up Your Ads5. Upload images
▫ If you upload multiple images, the system will create multiple ads.
▫ Only upload images if you want the same ad copy to appear with different images!
▫ If you want different ad copies to appear with different images, upload one per ad!
Setting Up Your Ad6. If your organization
has a Facebook page and you want to enable ads that will appear in user News Feeds, select the appropriate page from the drop down menu.
YOU WILL NEED TO BE PAGE ADMIN TO DO THIS!
Setting Up Your Ad
7. Enter your keywords in the “Interests” box.
▫ Keep in mind that these are based on existing user interests/pages!
Setting Up Your Ad• Selecting Key words & phrases
▫ Many of the terms you’d like to include may not be available.
▫ If you’re having trouble getting the words you want to appear, experiment with related terms and themes.
▫ Think about phrases or people related to your issue!
▫ What would you look for if you were searching for the issue?Experiment
with terms!
Be Creative
!Pick a theme!
What is the buzz on
this issue?!
Setting Up Your Ad8. Under “Campaign and
Budget” assign your ad group a name and budget
▫ Most Beekeeper campaigns operate with a fixed lifetime budget
▫ Select “ Lifetime Budget”
▫ Make sure that this budget takes into account Beekeeper’s 15 percent commission!
▫ Check with a partner if you have questions about this!
Setting Up Your Ad
9. Set a start and end date for the campaign
Setting Up Your Ad10. Under “Bidding and
Pricing:”▫ Select “Bid for Clicks” if
the goal is to drive people to a page or website.
▫ Select “Bid for Impressions” if the goal is to show ads to as many people as possible
• Most Beekeeper campaigns are click campaigns (also known as cost-per-click (CPC)).
Setting Up Your Ads11. For CPC campaigns,
select “Manually set your maximum bid for clicks”
▫ Enter a bid price for clicks
▫ Suggested big prices are displayed on the right side under the “Audience Definition” box, which is visible if you scroll up the page
▫ It’s usually good to bid at or above the suggested max bid price when first starting, and adjust as the campaign continues
Setting Up Your Ad12. Click “Review Order”13. You’ll be taken back to
the full list of campaign/ads
▫ Re-title your ad(s) by hovering your cursor over the existing ad name and clicking on the pencil that appears on the right side.
▫ Give your ads logical, uniform names so that your campaign stays organized.
Setting Up Your Ad
14.Once created, ads can take up to several days to receive approval from Facebook.
▫ Approval is indicated by a green arrow in the “Status” column
Setting Up Your Ad
15.Send the client a brief message when ads are in place and/or live
The ad is up and running!
Monitoring Your Ad
•Ads often need to be adjusted most at the start of a campaign▫Watch them closely for the first few days▫Depending on the client, you may need to
obtain permission before changing settings
Monitoring Your Ad
•Send the client a brief initial report with preliminary performance information after 24 hours
•Send a more comprehensive report after a week
Monitoring Your Ad
•Establish a reporting schedule with the client▫Depending on the client and campaign
length, this can be daily, weekly, and/or monthly
You’re now ready to create your own Facebook ads!
Remember to take the lesson quiz to complete the “Facebook Ads” course!