facebook ads - advertising on facebook

10
FACEBOOK ADS

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Page 1: Facebook Ads - Advertising on Facebook

FACEBOOK

ADS

Page 2: Facebook Ads - Advertising on Facebook

Advertising on FacebookFacebook Ads look slightly different depending on the results you want.

This guide includes recommendations to help make your Facebook Ads look their best wherever they're seen

Page 3: Facebook Ads - Advertising on Facebook

Facebook Ad Solutions

Page 4: Facebook Ads - Advertising on Facebook

Clicks to Website

● Send people to important sections of your website● Available Ad Formats: Links, Carousel

Website Conversion

● Optimize your ad to get people to take specific actions on your website, such as signing up for a newsletter or buying.

● Available Ad Formats: Links, Carousel

Page Post Engagement

● You'll reach more people when you boost posts. Engagement can include likes, comments, shares and photo views.

● Available Ad Formats: Photo, Video, Text

Page 5: Facebook Ads - Advertising on Facebook

Page Likes

● Connect with all the people who matter to your business.● Available Ad Formats: Photo, Video

App Installs

● Get people to install your app.● Available Ad Formats: Mobile App, Desktop App

App Engagement

● Get more activity on your app● Available Ad Formats: Mobile App, Desktop App

Page 6: Facebook Ads - Advertising on Facebook

Event Responses

● Promote your Facebook Event to get more responses.● Available Ad Formats: Links

Offer Claims

● Get people to install your app.● Available Ad Formats: Mobile App, Desktop App

Page 7: Facebook Ads - Advertising on Facebook

Videos Views

● Get more activity on your app● Available Ad Formats: Mobile App, Desktop App

Lead Generation

● Optimize your ad to capture leads within Facebook's native platforms.

● Available Ad Formats: Links

Page 8: Facebook Ads - Advertising on Facebook

Design RecommendationsThe recommended image size ensures your image always looks high

quality. The recommended text length is how many characters of ad

copy could be displayed on smaller screens.

● Text: 90 characters

● Headline: 25 characters

● Link description: 30 characters

● Your image may not include more than 20% text.

Page 9: Facebook Ads - Advertising on Facebook

Ad Tips● Add a call-to-action button to tell people what

you want them to do when they see your ad.

For Example: "Shop Now" to encourage people take that action on your website

Not available on: Page Post Engagement, Page Likes, Offer Claims

Page 10: Facebook Ads - Advertising on Facebook

Thank you! Dhiaksa Adiwyakto

[email protected]