facebook: a platform for social activism
DESCRIPTION
iThink is a powerful advocacy and campaign resource on Facebook that nonprofits use to engage new supporters and activists. With iThink, nonprofits can post opinions which declare their positions on specific causes. IThink users then agree or disagree on those opinions, share them with friends, and debate and comment upon them in open forums.TRANSCRIPT
iThink on Facebook
iThink is a powerful advocacy tool on Facebook that nonprofits can use to engage thousands of new supporters and activists.
With iThink nonprofits can declare their positions on specific causes to the Facebook community. iThink members then agree or disagree on those positions, share them with friends, and debate their merits in open forums.
Alex GaultMarketing [email protected]
Engaging Community on Facebook
A meeting place on Facebook for sharing opinions and conversation
iThink members vote, comment upon and send opinions to friends
Powerful measurement tool for campaign messaging
Deep user engagement
102,000 votes/day on opinions
7,600 comments/day on opinions
57,000 opinions/day shared with friends
Global, diverse demographic
Top 10 nationalities: US, Canada, UK, France, South Africa, India,
Australia, Finland, Turkey
Dominant age group: 25-40 (followed by 19-25)
Gender: 55% woman
Facebook | Platform for Virtual Activism
The boom in social media websites such as Facebook is making it easier for individuals to collaborate in groups and to spread their message outside their community.
-- London Times
A high-technology, focused blood drive is the latest indication that Facebook has become a place for people to link up for practically any reason, with civic-minded pursuits now playing a larger role.
-- New York Times
More than 4,000 of SaveDarfur's 800,000 Facebook members wrote personal emails to local representatives in a matter of hours after the group sent an appeal to its group list.
-- Business Week
Virtual activism is on the rise thanks to Facebook and other social networks.
-- Haaretz
With Facebook, it's very easy for people to organize races for cures and alert their 547 nearest and dearest to articles on under-covered international tragedies.
-- The New Republic
Many nonprofit organizations are counting on online social networks to expand their universe of donors. And a number of foundations are testing the potential by underwriting the launch of "social networking for social good" Web sites, and sponsoring online contests to encourage donations.
-- Slate
Online Advocacy Tool
Bolster your campaigns online with iThink
Reach and educate audiences
Spread your messages virally
Recruit online activists
Build community
Fundraise
Rich Engagement & Measurable Feedback
All opinions on iThink are updated in real-time with accurate data reflecting votes and the demographics of those who have voted or commented
Join the conversation with a comment
Send the opinion to a friend
How to Use IThink
1. Create a Facebook Page for your organization
2. Post opinions on iThink from your Page, and engage in conversation
with others as they comment
3. Invite your membership to participate in conversations about those
opinions (voting, commenting and sharing)
Post the invitation as a Note and Discussion Topic on your Page
If you host a Facebook Group, post the invitation as a News
Item and Discussion Topic
If your organization is supported by a Cause on Facebook, alert
the administrator to invite supporters to participate on iThink,
and to make announcements on the Media and Discussion
Boards
Conversation | Human Cloning
Conversation | Free Music
Conversation | Illegal Immigration
Conversation | Politics of Food
Conversation | Ban Pornography
Testimonials
Easily the most engaging and genuinely "interactive"
application on Facebook, iThink is one of the few that
encourages intelligent discourse and debate about a
wide variety of subjects while remaining surprisingly
fun. I've met more friends and intellectual companions
in a few weeks of using iThink than I had in all the time
I used Facebook without it.
-- Chris Storm
The app of my dreams! Finally, a place to have real
conversations with real people. So easy to chat about
anything at all. Not only a great social tool, but
fascinating. The breakdown of opinions by age and
gender are great, and it's so cool to see what's going
on in the minds of your friends and the world at large.
-- Polly Logan-Banks
The only application on Facebook with substance.
That says it all. Provoking, endearing, angering,
uplifting, ever changing, but always moving on and
ahead. A pool of diversity and secularity. Great
creation.
-- Soona Hoon
I love iThink; it challenges some of my weaker beliefs
and strengthens some of my stronger beliefs. I've met
so many wonderful people through iThink.
-- Katie Noël
By far the best app on Facebook. It's a way for me to
communicate with people all over the world and to
send and receive new information. I got an “A” on a
news quiz at school because of this app. I'm learning
new things from people and sharing my ideas with
them on serious issues or even just trivial things. If this
app catches on and is more widely used, it could be
revolutionary. It could vastly change the way people
around the world share their knowledge and
opinions about things, that's for sure!
-- Kaitlin Smith
This is a place where you can express your views and
learn of other people’s views on any topic. At the
same time you meet some great and smart friends.
Best application by long shot. Nothing comes close!!!
-- Miguel A Toro