Facebook

FacebookFacebook is a social network that has taken the internet by storm.Its a place for people to connect, share information, promote businesses, and build relationships and credibility. If used properly, Facebook can serve as a great marketing tool and help you get people into your Challenge Groups. What is Facebook?If you want to become successful in this business, you have to build relationships with people, both online and offline.Facebook is different than other social networking sites in that when someone adds you as a friend, for whatever reason they feel like they now have a connection with you and know you on a personal level. When you establish relationships, build trust and credibility, over time people will listen to your recommendations. Building RelationshipsMost new coaches have a hard time understanding the difference between selling and recommending. When you sell something, people feel youre doing it for your own benefit.When you recommend something, people feel youre trying to help them.There is a BIG difference! Its important that you become a product of the product, meaning you use something, understand the value in it, and then recommend it to others.Your passion and confidence when talking about a product will lead to others having confidence in you. Recommend the products and Challenge Groups like you recommend a good movie, doctor, etc. Selling VS RecommendingIf something doesnt work for you, dont recommend it.Approach people with the intent to help them, not sell to them.Truly believe that Beachbody products can help change lives, and others will believe as well. Selling VS RecommendingDont change who you are just because youre now a Beachbody Coach.Show people youre normal, have flaws, struggle, and fail. This way people know youre human.You can talk about your failures, but mention how you have learned from them and moved forward. Gives people hope. The best thing you can do for your business is treat the people you coach and talk to as friends, not customers or potential customers. Be positive! Positivity spreads like wildfire and makes people feel great. When posting on Facebook, keep posts positive because nobody likes negativity. Be YOU!If you havent already done so, go to Facebook.com, and fill out the necessary information to get signed up. Next, you will need to adjust some settings.To do so, go to the drop down arrow in the upper right hand corner and select Account Settings. Once there, the first thing you will need to do is update your username. Right next to username, click edit, and then create a short, easy username.This is important for sharing purposes. Your Facebook link will become facebook.com/(username).Next, update your privacy settings.Under the drop down arrow you will see Privacy Settings. Setting Up Your Facebook AccountFacebook has its own mobile app thats great when youre on the go.You can adjust the settings of the app on your phone and in your Facebook settings.Mobile AppAll of your social media sites and website should be interconnected. Facebook and your site should serve as the center points for your entire business, the 2 places you direct people too most often. Whenever you get a new customer, the first thing that you need to do is reach out to them and have them Like your Facebook page or send you a friends request, and let them know that Facebook messaging is the easiest way to communicate. Many emails go into the spam folder, and Facebook messaging eliminates that from happening.Connection to FacebookNext, you will need to update your profile with all the necessary information.Under your profile picture on your Wall you will see an About section that you can edit. Update your employer information to include Beachbody and what you do as a Beachbody Coach. i.e. Help people by putting together Challenge Groups. Scroll down and edit the About You section.Be sure to include links to your site, making you their coach, your Facebook Like page, etc.Updating ProfileBeing a product of the product and getting results with Beachbody products is important for marketing purposes and credibility. If you have a great transformation, use one of your after pictures as your profile picture. If you dont, use a picture showing you having fun! Stay away from any profile pictures that would tarnish your image, such as pictures with alcohol. If you have a picture with you and a famous trainer like Tony Horton, use that. Profile PictureThe banner is the main larger picture behind your profile picture.You want your banner to be something thats motivational, inspirational, fitness or health related, or of your results and team.If you have Photoshop, click here for the psd. file that I use to create the banners. BannerYoure going to want to create a picture album of your before and after photos if you have them. On your profile page, select Photos, and then Add Photos in the top right hand corner. The same rule for the profile picture applies to any albums that you create, and you dont want to upload anything that will tarnish your image. Be sure to include any photos with Beachbody celebs like Tony Horton, Carl Daikeler, and Chalene Johnson. Also include pictures of you doing Beachbody workouts and using Beachbody products for credibility.Picture AlbumsPeople love videos, especially ones with product reviews, transformation pictures, motivation tips, workout and diet tips, and transformation stories. Whenever you create a video, be sure to include your website name at the beginning and end. I use iMovie or my iPhone to create all of my videos. Adding VideosIts important that you try to update your status each hour to an hour and a half. Use Hootsuite to schedule your posts.There is a separate training on how to use Hootsuite.Make sure you respond to any comments on your posts in a timely manner. Remember, the more conversations you engage in, the more relationships you will build.Be enthusiastic, passionate, and positive! People dont like negativity.

Status UpdatesPosting links to your Beachbody shop page.Talking about how others can save 25% as a coach.Telling people to contact you to learn more about Beachbody products. Talking about nothing but Beachbody. Telling people that they need to join your team. Saying that you have a business opportunity.Mentioning how to add you as their free coach. If you're carrying on a conversation with someone, then you can mention this, but try to do this through messaging. "Recruit" other coach's customers. It's against company rules, so be careful with this.

Facebook Status DontsTalk about your story and success WITHOUT posting links.Occasionally post your before and after pictures and video. Post fitness, health, and motivational tips. Talk about other people's success stories, preferably your family, friends, and customers with different Beachbody products.Ask questions to spark conversation. For example, "What's on your to-do-list for the day?" or "How many of you are watching Vampire Diaries tonight?" Keep a balance between personal and business posts.People want to know you! Posting links to your blog posts. People dont perceive blogs as salesy. Use bit.ly to keep track of clicks. Spend about a half hour on Facebook Chat. Many of my coaches and customers have come from me talking about the opportunity through Facebook chat.

Facebook Status DosDiet tipsHealthy RecipesWorkout TipsMotivational QuotesSuccess StoriesProduct ReviewsPersonal Development Like this if.Results PicturesResults video

Status IdeasPosting your workoutsPosting your dietYour HobbiesPictures of FamilyTravel DreamsGoals ASK QUESTIONS!

Something that I did in the very beginning of my coaching career was watch and study those who were successful on Facebook.I watched their status updates, how they interacted, their positivity, how they supported their customers, and it helped me figure out how to use Facebook the right way. People you can Like and watch include Mike French, Mindy Wender, Chris Balmert, me (Josh Spencer), Hillary Kelly, Barbie Decker, Mike Ryan, and Tommy Mygrant. Studying the SuccessfulIts important that you respond to all Facebook messages within 24 hours that you receive them. This has been something I have done since day 1, and many people respect that and make me their coach because of doing so. If not, they will find a coach who will. Answer them ONCE PER DAY at the same time every day. There are many questions that people will ask you through messaging instead of posting on your wall because of the fear of being embarrassed. Good place to talk to people about making you their coach and joining one of your Challenge Groups.

Facebook MessagesIf someone you dont know reaches out to you and asks you a question, MAKE SURE the first thing you ask them is Before I get to your questions, am I your coach? If youre not their coach, ask them if they have one, and if not, have them make you their coach. If they do have a coach, ask who their coach is and if they are currently happy with the coach. If not, they can make a coach switch by emailing Coach Relations. There will be many people, both other coaches and other coaches customers that will reach out to you for advice.Focus your attention on your own customers and coaches.

Making You Their CoachIf you already have an existing customer base, run a customer report in your coach office and then look them up to see if they are on Facebook.Use their email to search for them.I have found that many customers who dont respond to your emails will respond to your Facebook messages.Many times the Beachbody bulk emails go directly into peoples spam folders. Customers love when you reach out to them individually instead of through a bulk email. A great way to connect with them is to add them to an exclusive group just for the people you coach.MAKE SURE you dont friend request them, but rather send them a message.Facebook will block you from sending requests if the person says that they dont know who you are and rejects the friend request. Sample message on next slide. Connecting with CustomersHey bro! Im your Beachbody Coach and wanted to reach out to you on here since it's the easiest way to communicate. Let me know that you got this message and I'll go ahead and send you a friend request. I would send one now, but I've been having some issues with some people that I coach clicking that they don't know me, causing Facebook to send me a warning message. Apparently they didn't know I'm their coach! Anyways, get back to me soon! There is a feature on Facebook that allows you to create an event and invite people.This is a good way to invite your customers, prospects, and coaches to any Beachbody Events. On your Home Page, in the left hand column there is an Events section, and there is a Create Event button in the top right hand corner.Creating an EventFacebook Like PageA Like page is a Facebook profile that allows people to Like you instead of adding you as a friend. Many people feel that they should have a separate Like Page for strictly the Beachbody business, but its important to still keep a balance between personal and business posts. There are a few differences between Like pages and personal pages:Like pages allow unlimited likes while personal pages have a 5,000 friend limit.Like pages are optimized, meaning they are picked up by search engines, while personal pages are not.

Explaining Like PagesFirst, sign out of Facebook.Next, under Sign Up, click on Create a page for a celebrity, band or business. Under Create a page for a: select Artist, band or public figure.For the Page Name box, put your name or a catchy fitness slogan.i.e. Josh Spencer or I Want to Get RippedCheck the box that says youre the official representative and click Create official page.Creating a Like PageYoure going to go through the same process of creating a profile just like you did for your Facebook personal page.Make sure you upload a good after picture and banner.Make sure you add links to your website, Facebook page, making you their coach, etc. in the About section. When adding links, make sure you use http:// before the site so that its clickable.Creating Your ProfileCreating a page username is very important for promoting purposes.By creating a page username, your site will become facebook.com/(username).To create a username, go to this link: http://www.facebook.com/usernameSelect the page you want to change the username for, make sure its spelled right, check availability, and then save it.You cant go back and change it once saved. Creating Page UsernameUnder each status update that you make on your Facebook Like Page you will see something that says how many people saw the post. By keeping track of this, you can see which status updates are effective and which of those arent. Also, in the Admin Panel you will see something that says Insights.This will show you your track record of success or lack thereof with your posts and new Likes. Analyzing Your PageFan pages can be TREMENDOUSLY helpful in building relationships with others, just as long as you use them the right way.Beachbody has a Fan Page for every program, and even though there are a lot of coaches on there hounding people, if you just reach out to people, answer their questions, and show them that you are in no way trying to sell them anything and just trying to help, they will eventually make you their coach. If you are engaging in conversation with someone on a Beachbody Fan Page, ALWAYS move it to messaging so that other coaches cant see what youre doing and try to come in and steal your prospect. Something that works on Beachbody Fan Pages is posting your transformation, especially if you have a good one. Fan PagesThere are many other Fan Pages out there that are not affiliated with Beachbody that you can use to establish relationships with others.What do you like to do for fun? Do you like riding bikes? If so, join a biking fan page. Do you like to snowboard? If so, join a snowboarding page.There are thousands and thousands of pages that you can join, and many of them are fitness related. Join pages of hobbies that you enjoy doing, build relationships with people by starting a conversation with them, and then once you get comfortable enough to where you trust one another, you can talk about Beachbody and the possibility of them joining a Challenge Group. Fan PagesBecause everyone is using Facebook, a Facebook Group Page is a great way to connect and collaborate with your team. Hillary, Mindy, and I have all created private Team Group Pages where anyone can post questions, concerns, struggles, tips, and really anything that will help the team grow. If you arent already part of the team group page, request to be a part of www.facebook.com/groups/TeamNextLevel/ *IMPORTANT* Make sure you dont go out and create your own group for your coaches until you are at least a 2 Star Diamond coach with no less than 500 total coaches. Connecting With Your TeamFacebook is a POWERFUL marketing tool, just as long as you utilize it properly.Establish relationships with people, build trust, dont seem salesy, truly be in it to help others and you will gradually notice an increase in your sales and amount of coaches you sign up.

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