facebook 101 for middle cities
DESCRIPTION
Everything you need to know to set up a profile on Facebook!TRANSCRIPT
facebookMartin Waymire Advocacy Communications
Getting started…• Step 1: Add friends▫ Pulls people on facebook that you email
• Step 2: Find friends▫ Search other email accounts
• Step 3: Profile Information▫ By entering in schools and companies, it pulls people you
may know that are already on facebook
• Step 4: Add a Photo▫ And more profile information
Getting started…
Live Feed vs. News Feed
Facebook.com
Facebook updated the ‘news feed’ option to your home page.
• This aggregates the most interesting content that your friends are posting.
•It uses an algorithm based on a few factors: how many friends are commenting on it, who posted the content, and what type of content (e.g. photo, video, status update)
•It is getting mixed reviews. Still very new to Facebook.
Live Feed vs. News Feed
Facebook.com
The ‘Live Feed’ is the original Facebook feed
• It shows you all the actions your friends are making in real-time.
•Here is where you can post status updates, share information and link to items of interest.
•You can also upload photos, videos, events, links, etc. easily by clicking on the icons.
•You can also comment on your friends status, or ‘Like’ them.
•You can control how many friends show up in Live Feed by clicking ‘Edit Options’ at the bottom of the page.
The Right Sidebar
Facebook.com
•Friend Requests
•Event Invitations
•Group Invitations
•Other Requests
•Friend Suggestions
•‘Get in Touch’ Suggestions – New
•Sponsored Ad
•Event Calendar
•Birthday Reminders
The Left Sidebar
Facebook.com
•Helps you easily organize your Facebook and get the information you need quickly.
•Allows you to see actions by certain groups of people (i.e. business, personal, faculty, students,etc.)
•You can separate your friends into lists by clicking on the Friends tab and then ‘Create New List’
•Quick access to Pages, Groups, Networks and more.
•You can easily organize your left sidebar by clicking and dragging what you want to see and what order.
The Bottom Toolbar
Facebook.com
•Access to all of your Facebook Applications
•Ads and Pages (You admin)
•Photos posted by all friends
•Quick access to Groups, events and the Marketplace.
•Other apps you use most often.
•Chat options (shows who’s online)
•Notifications
The Top Toolbar
Facebook.comProfile Page
Shows you how everybody else see your page.
Tabbed pages:•Wall•Info•Photos•Note, etc.
You can also add applications to your left sidebar and tabbed bar.
The Top Toolbar
Facebook.comFriends List
- a way to access all your friends
Inbox-Private message friends and others on Facebook
Settings- Privacy Settings and more…
Search-Quick way to get to friends pages-Search for conversations, groups, pages, people, etc.
Facebook Pages
Facebook.comWhat is a Facebook Page?
•Pages are for REAL celebrities, bands and businesses to broadcast great information to fans in an official, public manner.
•Like profiles, they can be enhanced with applications that help the entity communicate with and engage their fans, and capture new audiences virally through their fans' recommendations to their friends.
•You can use your personal profile to create and manage a Facebook Page for your organization
Getting Started…
Facebook.comUnder the Ads & Pages link
in the bottom toolbar. ‘Create New Page.’
•Choose Category
•Choose Name
•Make it Public or keep Private (for now)• *we recommend private
•Agree that you are an OFFICIAL representative.
Facebook Pages
Facebook.com•Add a Logo
•Update Information Tab
•Upload Photos and Videos
•Start Adding Useful Content•(links, events, articles, etc)
•If you are an admin for the page, any updates to the news feed will appear from the school, organization, etc.
Edit Pages
Facebook.com•Settings
(make public/private)
•Wall Settings - Default Wall view - Landing Page - Fan permissions
•Add/edit Admins
•Add Applications
•View Insights
•…and more
Insights
Facebook.comFacebook Insights measures user
exposure, actions, and behavior relating to your Social Ads and Facebook Page.
By understanding activity and performance, fans and ad respondents, and trends and comparisons, you are better equipped to improve your business on Facebook and elsewhere.
Insights is a free service for all Facebook Pages and Social Ads.
Only Page admins can view this information, and it is displayed in the left column of the Page.
To view comprehensive Insights, click "See All" in the left column.
Extras…
Facebook.com•After Facebook pages get 100 fans, you can get a
Unique URL (i.e. http://facebook.com/martinwaymire)•By going here http://www.facebook.com/username
•You can use third party applications to update both Facebook and Twitter at the same time.
•You can tag your favorite Pages, friends, events and groups in your status update by using the ‘@’ symbol.
•Use a Fan Widget box on your own web site to promote your Facebook fan page.
•Get more tips and tricks by becoming fans of ‘Facebook Pages’ and ‘Facebook’ fan pages.
Thank You
Facebook.comMartin Waymire Advocacy Communications
http://www.mwadvocacy.com
http://www.facebook.com/martinwaymirehttp://www.twitter.com/mwadvocacy
Roger Martin, [email protected], @advocatemanAndrea Ness, [email protected], @andrea_nessAmy Morris, [email protected], @amymorrisMonica Fineis, [email protected], @monfineis