facebook 101 for librarians
DESCRIPTION
Presentation delivered at Online Northwest 2008TRANSCRIPT
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Facebook 101: What Librarians Need to KnowLaurie M. Bridges, Business & Economics LibrarianOregon State University, blog: infodoodads.com
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Should librarians be there??
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Why should librarians care?
• Popularity of the website• Serving generation Y (now and in the
future)• Social aspects of information sharing• Organization of information• Outreach opportunities• Advertising opportunities• Virtual networking with librarians
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It’s Popular!
• Facebook is the most popular website for young adults age 18-24. More popular than Google. (Anderson Analytics 2007)
Flickr: Scott Beale/Laughing Squid
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Top 10 Websites
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Social Networking More Popular Among Women (18-24)
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More Stats
• Over 58 million active users and more than 1/2 of them return daily (Facebook)
• 85% of college/university students have a Facebook account (Facebook)
• Facebook is the 5th most trafficked website in the U.S. (Alexa, Dec 07)
Flickr: castortroy520
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Growth & Reach
• Members, features, updates
May 24
Sept.
Feb. ‘04
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Facebook Usage
• Average user spends 20 minutes on Facebook per visit (Facebook)
• Average user visits 32 pages per visit (Alexa)
• Most Common Activities* (Freiert, 2007)1. Browsing Profiles2. Interacting with Applications3. Browsing Pictures
*based on visits per month and time per visit
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What is Facebook?
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Why Do People Use Facebook?
• Keep in touch• Network• Make friends• Date• Reinforce relationships• Etc.
Flickr: james barnes
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Homepage (News Feed)
Flickr: Geek&Poke
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What’s in a Profile?
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Cont.
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Cont.
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Applications
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Applications – Most Active Users
• Fun Wall (2,146,258 daily active users)• Super Wall (2,130,285 …)• Top Friends (1,971,734 …)• Movies (1,193,392 daily …)• Bumper Sticker (947,289 …)• Scrabulous (669,245 …)• SuperPoke (621,245 …)• Texas HoldEm Poker (609,416 …)
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Applications for Libraries
• Notre Dame Library Search (2 active daily users)
• WorldCat (45 daily active users)
• JSTOR (20 daily active users)
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Groups & Pages
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Groups & Pages
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Groups vs. Pages
• No updates
• No applications
• No usage stats
• Updates directly to user news feed
• Can add many applications
• Usage stats including visitors per day
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Facebook Groups
Keyword search
for “library”
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Save the British Library!
2,339 members
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Save the British Library! (cont.)
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Facebook Pages
• 164 Fans (after 6 months)
• Promoted on catalog’s blog and library website
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Facebook Pages
• Charles B. Phillips Library, Aurora University
• Over 100 fans• Promotion: each new
Fan entered to win two Phantom of the Opera Tickets
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Facebook Pages Stats
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Advertising
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Advertising on Facebook
UNC Chapel Hill – Focus Group Recruitment
University of Calgary – Increase usage of ebrary and Refworks
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Cont.
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Buying an Ad
• CPM• Set the price for 1,000
views
• CPC• Set the price per click
Go to the bottom of any Facebook webpage and click the Advertisers link.
Create ad and tell Facebook when to run it and who to target
Pay for the ad (credit card)
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Lingo
• Facebook Me/Friend Me• Poke• Wall
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Questions??
Slideshow: www.slideshare.net/ilaurie
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References
• Freiert, Max. “14 Million people interacted with Facebook Applications in August.” Compete.com. Sep 11, 2007. http://blog.compete.com/2007/09/14/facebook-activity-breakdown-application/
• Anderson Analytics, 2007: http://www.marketingcharts.com/interactive/college-students-facebook-top-site-social-networking-really-hot-1914/
• Facebook Stats: http://facebook.com/press/info.php?statistics
• Alexa: http://alexa.com/• Pew/Internet 2007:
http://www.pewinternet.org/PPF/r/230/report_display.asp