facebook 101
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Facebook 101. Educating, Engaging, & Empowering May 3, 2012 Annual Gathering Pre-Event. What are Your Hopes?. Community, Connection, Communication To be more informed To reach a different/new segment. Greatest Concerns. The Know-How How do you do it, teach it, and keep it? - PowerPoint PPT PresentationTRANSCRIPT
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Facebook 101Educating, Engaging, & Empowering
May 3, 2012Annual Gathering Pre-Event
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What are Your Hopes?Community, Connection, CommunicationTo be more informedTo reach a different/new segment
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Greatest ConcernsThe Know-HowHow do you do it, teach it, and keep it?Boundary/Ethical
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Top QuestionsHow-TosContentTeaching/DuplicatingEffective Evangelism
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Why Have a Profile?Join the ConversationEnhance EvangelismWork More Efficiently
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What is Facebook?Created in a Harvard dorm to create a file-sharing network among studentsTrying to map out the world that already existsEnhances already existing relationshipsAllows opportunity to narrow the degrees of separationALL content is owned/managed by user
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Why Have ONE?A Confusing BoundaryInconsistent with Congregations ExpectationsOur goal is authenticity, sincerity, and humanity
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What is Timeline?A blend of several social media sitesReal Time DiaryAllows more input from the pastAllows you to tell your story
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Facebook 201Educating, Engaging, & Empowering
May 3, 2012Annual Gathering Pre-Event
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Small Group Questions1) What is your name/church?2) How have you been touched by a Facebook Ministry3) What is your most unexpected Facebook connection?
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What is Facebook?Trying to map out the world that already existsEnhances already existing relationshipsAllows opportunity to narrow the degrees of separationAllows interaction through a habitual behaviorStrengths - Evolving, powerful, BIGWeaknesses - low-commitment, possibly enabling, fleetingA tool for your CONGREGATION
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Who Are You Going to Be? (Online)Authenticity is NECESSARYPick a limited number of Social Media ToolsDiscover your Social Media personalityDecide what you want from Social MediaDetermine a work flow
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Know Your AudienceAvg. Use of 55 min/daygets 8 friend request/monthclicks Like 9 times/monthMakes 25 comments/monthFans a page twice/monthIs a member of 12 Groups28% interact almost completely mobile
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The Three Facebook OptionsProfile - As a person - what every user hasPage - Who We Are - always accessible to all - content can be managed by one or severalGroup - As a Normal Group would be - could be open or private and allows for conversations and document sharing
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Facebook 201Educating, Engaging, & Empowering
May 3, 2012Annual Gathering Pre-Event
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Small Group Questions1) Tell us about some of the online ministries your church is doing or has attempted?2) What are some of the joys/challenges youve experienced as a part of the social media process?
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Making the Most of FBReach out (Like, Tag) other churchesTake your fans behind the pulpitGo beyond the ministry - be peopleAsk for input from fans. (polls)Be VISUAL!!
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Making the Most of FBMake Everything an EventDont Just ask for things, dont overannounce!Dont forget basics (Address, website, phone)Offer Exclusive ContentCheck Out Other Tools (apps/designs)
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Biggest TrapsBecoming Static/DisappearingOver-postingDoing it all yourselfInvasive commenting
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SummaryWho (is creating and receiving)What (content/story/brand)Why (Be clear on your purpose)Where (EVERYWHERE!!)How (Have a plan!)
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Getting LikesPrizes/Check-InsTAGGINGInteractPictures!! Pictures!!Qr Codes (http://createqrcode.appspot.com/)AskIntegrate other forms of Social Media
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Other Social MediiiYouTubeTwitterblogtalkradio.comUstream.tvPinterest.comYour Blog (wordpress.com)
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GroupsFunction as a group wouldSharing conversation in real timeSharing DocumentsCan be private, hidden, or public
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Facebook 201Educating, Engaging, & Empowering
May 3, 2012Annual Gathering Pre-Event