face-to-face to facebook: church communications
DESCRIPTION
One of the KADENZ™ BrandEssentials™—Communications are absolutely essential to establishing and growing your Church brand. This presentation is a general overview of internal and external communications structure for Churches. Understanding the structure will help illustrate the opportunities for an integrated communications plan or strategy.TRANSCRIPT
BrandEssentials™ / Communications
Church or Nonprofit Communications: Conversations and Content
The strength of your communications will determine the success or growth of your Church
What is your Communications approach? Is it personal or formal — are you having conversations or pushing information?
Internal Communications
Internal Tools: PersonalConversations• Face-to-Face: Individual or group
• Phone: one-to-one or conference calls
• Text messaging
• Collaboration / Project Management software
Internal Tools: FormalInformation
• Intranet
• Memos or bulletins
External Communications
External Tools: PersonalConversations• Face-to-Face: Individual or group
• Phone: one-to-one or conference calls
• Text messaging SMS
• Social Networks: Facebook, Twitter, YouTube, LinkedIn, Flickr, Pinterest, 4Square, etc.
• Blog
External Tools: FormalInformation & Content
•Social Networks: Facebook, Twitter, YouTube, LinkedIn, Flickr, Pinterest, 4Square, etc.
•Website / Blog
•Podcast
•E-newsletter
•Printed material
•Speak the right language: age and demographic specific
•Use audience preferred channel of communication: Text, Email, Facebook, etc.
•Communicate a consistent message and Brand
•Vary calls-to-action to suit audience and channel
•Collect contact information: address, email & mobile
•Provide subscription options: email, RSS, podcast
Connect with Your AudienceInternal / External: Personal or Formal
Integrate your communications and facilitate effortless conversations and sharing
•Get Connected: use social media icons on website, email newsletters and email signatures
•Add “share” buttons to your web & blog pages and email newsletters
• Include links to website, blog, newsletter archive and subscribe pages from all social media profiles
•Easy navigation between all touchoints
•Ensure consistent branding throughout
Integrated CommunicationsLinking your website, email and social media efforts
10 Step Communications1. Understand who you are2. Know your audiences3. Prioritize your audiences4. Establish Key Messages5. Target your key audiences6. Support your colleagues and employees7. Ask for Feedback8. Evaluate all aspects of your communications9. Measure your results10. Optimize your efforts
Not sure where to start? a Communications Audit will establish what’s best for your Church.
For more information call us: +1 604.609.6604Go to our website: KADENZbrand.comEmail: [email protected]: /KADENZbrand