face it! 5.12.11
DESCRIPTION
This presentation is a basic overview of social media and some of the most popular platforms.TRANSCRIPT
Because you’re not
just another pretty face
You Need It!
Where is your advertising dollar going?
• TV• Radio• Print• Direct Mail• Coupon Books• Phone Books
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Social Media is Inexpensive
Posting information on the web is FREE
Information is posted on the web
FOREVERPotential Customer Reach is
UNLIMITED
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Social Media is Word of MouthWhat is your best advertisement?
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Social Media is Permission versus Interruption
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Social Media is Customer Driven
• Conversation• Communication• Ratings• Reviews• Customer Support• Customer Driven Ideas, Programs and
Products
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• 9 out of 10 Internet users visit a Social Media site monthly
• 5.4 hours/month average are spent on Social Media sites
• Nearly 1 out of every 8 minutes online is spent on Facebook
Neilson
Social Media is Everywhere
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Which Social Media Site Is Best For You?
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So where does come in?
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Facts• #1 Social Media Platform – 67% of all SM users utilize Facebook
• #1 Internet Site - 13% of all time online is spent on Facebook – surpassing Google, AOL, Yahoo! and Microsoft sites • Reached 901 Million active users
• 150 Million users log on each day
•Fastest growing media site for those 35+ years old
•Users log an average 8 hours each month
•More than 30% of retailers have a Facebook presence
Facebook, Neilson Online, comSource, Facebook 2009
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• Over 120M users from over 200 countries and 170 industries
• Execs from every Fortune 500 are on LinkedIn
• 45% of users are decision makers• Highest average household
income ($109,000) of all social media users
• Professionals spend more time on LinkedIn (283 minutes per month) than online with the New York Times, Wall Street Journal, Business Week and Forbes combined.
The Lowdown on
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Twitter Facts
• Over 300 Million registered users• Over 180 Million unique viewers
monthly• 55 Million tweets per day• Nearly 300,000 new users each
day• Drives visits to more than 17,000
websites• Majority of users are 25-54 years
old
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• Every minute, 60 hours of video are uploaded to YouTube
• YouTube, owned by Google, is the world’s 2nd Largest search engine: 4 billion views per day
• 500 years of YouTube video are watched every day on Facebook
• Over 3 billion hours of video are watched each month on YouTube
You Gotta Try
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Gaga about
• Great for Organic Search
• Circles help with targeting
• 3.3 Minutes/month
• 90 M Users
• Expected to hit 400M
Users by 12/12
• Largest Demographic:College StudentsAnd SW Engineers
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Interested in ?
• 10.4 Million Users• 83% Female
• Great for visual content• No dedicated business space
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Blah blah blogs• Short for “Web-log”• 77% of all internet users read
blogs• 38% of bloggers post brand or
product reviews• Showcase your expertise• Versatile, easy to change
content• Drives readers to your website
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Mobile Is On The Move!
Specials, coupons, promotions, announcements, eCards, polls, updates, alerts, links, appointment reminders,
tip-of-the-day, voting, fan clubs, fundraising, etc
3 weeks 0.5-1%
3 days 5-15%
4 minutes 90-97%Response rate of 15-30%
Direct mail
TextMessaging
Text MissedItByThatMuch to 98765
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Questions about QR Codes?1 in 4 Americans have a smart phone!
Link to:WebsitesBlog PostsText MessagesImagesEmailInstant MessagesMobile CouponsRestaurant MenuProduct InformationReal Estate InformationVirtual Tours
The possibilities are endless!
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Participate in the Conversation
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Social Media is Here to Stay
Face It! Social Media Marketing
Media Channel AnalysisProfile Creation and DevelopmentSite Maintenance and Monitoring
Mobile MarketingQR Codes
Reputation MonitoringTraining
Ghost WritingPoint of Purchase Displays
Strategic Planning and PartnershipCreative – Insightful
Personal - Professional - Proactive
Face It! Social Media Marketing
Sue Ann Kern435-201-8610
www.linkedin.com/in/sueannkern facebook.com/sueann.kern SueAnnKern