fabriqate - mobile thinking - apps and marketing
Post on 18-Oct-2014
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DESCRIPTION
Concepts and thoughts about how Mobile is a different medium and need its own thinking. It is not miniature web - marketing & apps on the mobile are a different.TRANSCRIPT
MOBILE THINKINGAneesh Varma
So much happening?Social media is a layer on top of Mobile
YOU NEED A MOBILE STRATEGYApps, site, SMS, payments, video...
Mobile is not miniature webRule #1
IT'S CALLED MOBILE FOR A REASONRespect the user's environment
KEEP IT NATURALDon't overcomplicate it
DESTRUCTIVE USAGEThink outside what you expect
OLD WINE IN NEW BOTTLESDesign for touch, not hover!
SwiftKey
GESTURESBeyond typing
SCREENS ARE NOT STATICJust cause you sent the screen out, doesn't mean you cant update it
MOBILE ISN'T JUST APPSThink of strategy based on brand
HTML5
MONETISE... BUT SENSIBLYDon’t distract from the usage
BEYOND MOBILEQuestions?
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