fabio giacomini - mobile advertising
DESCRIPTION
Nuove strategie per il mobile advertising di Fabio Giacomini durante la giornata Mobile Focus svoltasi il 30 maggio 2014 a Torino nell'ambito del Digital FestivalTRANSCRIPT
![Page 1: Fabio Giacomini - Mobile Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052820/547d5c21b37959442b8b52ca/html5/thumbnails/1.jpg)
![Page 2: Fabio Giacomini - Mobile Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052820/547d5c21b37959442b8b52ca/html5/thumbnails/2.jpg)
Fonte: Politecnico di Milano
Internet Revenue in Italia
![Page 3: Fabio Giacomini - Mobile Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052820/547d5c21b37959442b8b52ca/html5/thumbnails/3.jpg)
Fonte: Politecnico di Milano
New Internet / All Media
![Page 4: Fabio Giacomini - Mobile Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052820/547d5c21b37959442b8b52ca/html5/thumbnails/4.jpg)
Fonte: Politecnico di Milano
Smartphone ADV in Italia
![Page 5: Fabio Giacomini - Mobile Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052820/547d5c21b37959442b8b52ca/html5/thumbnails/5.jpg)
Fonte: Politecnico di Milano
Applicazioni in Italia
![Page 6: Fabio Giacomini - Mobile Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052820/547d5c21b37959442b8b52ca/html5/thumbnails/6.jpg)
Fonte: Politecnico di Milano
Tablet ADV in Italia
![Page 7: Fabio Giacomini - Mobile Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052820/547d5c21b37959442b8b52ca/html5/thumbnails/7.jpg)
Rich MediaSottoscrizioniClick-to-call
Fonte: Millenial Media Marzo 2014
Post click
![Page 8: Fabio Giacomini - Mobile Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052820/547d5c21b37959442b8b52ca/html5/thumbnails/8.jpg)
Social Video
Fonte: Facebook e Audiweb
Primo Trimestre 2014
Facebook ADV: $ 2,27 B (+82% YoY)
Mobile59%
Web41%
Marzo 2014
Stream in Italia +39% YoY
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Social e Video
![Page 9: Fabio Giacomini - Mobile Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052820/547d5c21b37959442b8b52ca/html5/thumbnails/9.jpg)
Fonte: Adform
RTB in Europa
![Page 10: Fabio Giacomini - Mobile Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052820/547d5c21b37959442b8b52ca/html5/thumbnails/10.jpg)
Perché andare su mobile
Possibilità di geolocalizzare con molta precisione (si arriva a scegliere le zone di una città)
Rich Media con funzionalità complementari (si possono generare direttamente delle chiamate con il click-to-call oppure inviare dei coupon)
Efficacia sul click (in media una campagna mobile ha un CTR doppio rispetto ad una Web).
![Page 11: Fabio Giacomini - Mobile Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052820/547d5c21b37959442b8b52ca/html5/thumbnails/11.jpg)
Geo su mobile
Fonte: Nanalab best cases
![Page 12: Fabio Giacomini - Mobile Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052820/547d5c21b37959442b8b52ca/html5/thumbnails/12.jpg)
Lo Hobbit
Fonte: Nanalab best cases
![Page 13: Fabio Giacomini - Mobile Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052820/547d5c21b37959442b8b52ca/html5/thumbnails/13.jpg)
Frozen
Fonte: Nanalab best cases
![Page 14: Fabio Giacomini - Mobile Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052820/547d5c21b37959442b8b52ca/html5/thumbnails/14.jpg)
Sync Video
Fonte: Celtra Gallery
![Page 15: Fabio Giacomini - Mobile Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052820/547d5c21b37959442b8b52ca/html5/thumbnails/15.jpg)
Social
Fonte: Celtra Gallery
![Page 16: Fabio Giacomini - Mobile Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052820/547d5c21b37959442b8b52ca/html5/thumbnails/16.jpg)
Coupon
Fonte: Celtra Gallery
![Page 17: Fabio Giacomini - Mobile Advertising](https://reader033.vdocuments.us/reader033/viewer/2022052820/547d5c21b37959442b8b52ca/html5/thumbnails/17.jpg)
GRAZIEwww.nanalab.com
www.facebook.com/NanalabSrl
Fabio GiacominiBusiness Developer