Fabiano NavaExperience Design, Product & Service Design, Design Thinking practitioner

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Experience Design (XD) professional expertise:

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Skills

› Design thinking — ideation techniques, innovation through Human-Centred Design

› Product design — product-level interaction principles and concepts

› User modeling — persona, proto-persona and scenario creation; role-playing

› Interaction design — function-level interaction principles andconcepts

› Visual design — interface component-level interaction principles andconcepts

Core XD Skills towards Brand, Customer, Service and User Experience:

Resources IndustriesQGC, Rio Tinto, Woodside,Shell

Industry Experiencesince 1999

Government

Dep. of Employment, ATO, Victoria Police, Dep. of Education

FinanceSuncorp, FIIG, QIC, Sunsuper

Brisbane, Queensland Australia

fabiano@n4va.coms

0422 157 637

Creative thinking

Health & WellbeingBUPA, Ostelin

An experience designer requires a wide range of skills, and I have acquired specialised skills in human centred design, digital strategy, design thinking, visual design and creative thinking; I create seamless digital experiences for people.

I’m just as comfortable working for tiny startups as multinationals – from entrepreneurs to banks, governments and political parties; I’ve worked for them all, enhancing their products, services and web & mobile applications. I care about real problems, needs of the users and customers, the human experience, context, and meeting business goals.

No matter what the project or the problem is, I’m still fascinated by digging deep into the heart of the issue and improving my clients’ products – so they can provide their customers and users with an amazing experience leading the way for innovation, reliability, adaptability and flexibility.

GamblingMax Gaming, Ubet, Tatts Group

Various IndustriesDomino’s, Ardent Leisure, Nokia, Rexona, Dove, BatteryWorld, Chevrolet, Indooroopilly Shopping

Leading teams on medium to large deals (>$2m) to ensure consistent delivery in meeting clients’ expectations;

Collaborate with other business unit stakeholders and leadership on innovation projects, from proof of concept to execution of ideas;

Prepare, manage and present RFPs responses and tenders;

Lead the XD team in Queensland, ensuring no resource is left on the bench, maximizing the team billable time;

Nurturing the team, making sure that everyone has a go on their career development, reducing staff turnover;

Team growth from 7 to 14 staff in Queensland alone, and helping the China XD Team to take-off while recruiting from Australia;

Career mentor for over 10 XD staff over the years, helping mature the team and create opportunities within the business;

Ensure a collaborative approach across geographically dispersed teams - working as one voice, one vision;

Employment History

© 2018 n4va.com. All Rights Reserved.

› Information architecture and information design — contentstructureand presentation principles

› Research techniques — ethnography and discovery, user goals,motivations, and work patterns

› Cognitive sciences and biases — knowledge of principles ofcognitive psychology, usability testing principles and methods

› SDLC + UCD (Specialized in AgileUX / Lean UX) — methodologyprinciples and tools

› Analytics — UX measurement and optimization techniques

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Responsible for championing: design thinking, developing human-centered strategies (driven by needs, desires & cultural context), creating unique user experiences, linking business strategies to creative solutions for a realm of Australia’s most prominent brands whilst driving positive change through innovation and incentive thinking;

Leading on-shore and off-shore resources towards product design andapplication development;

Leading and creating training programs to ensure “future ready” staff skills;

Proactively identified bottlenecks and outstanding resource needs assessed and prioritized them, and created plans to resolve issues in a timely manner;

Designed and implemented a global, XD Governance program:Part of global XD Capability upgrade, established sourcing teams in Malaysia, South Africa and Brazil and Australia including expert hire process for product line leads by leading resourcing management and training initiatives.

General product skills:

Ideation Workshop, Government - Melbourne, VIC

Experience Design, Product & Service Design, Design Thinking practitioner| Contractor Queensland Australia | Sep 2016 - Jun 2017

Experience StrategistPublicis Australia | Jun 2017 - present

Manager, Digital Experience Design Lead for Queensland

Avanade Inc | Jun 2012 - Sep 2016

Senior Creative DesignerIntelligent Pathways | Sep 2011- Apr 2012

Creative Director

Speedwell | Aug 2010 - Sep 2011

UX DesignerZap Technology | Jul 2007 - Aug 2010

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Solid understanding of product strategy, from inception to product maturity being a key player across the whole range helping clients to build profitable products and services.

Solid knowledge on product ownership, working together with product managers to get the priorities right and helping the development team to deliver the project on time and within the budget.

Planning and execution of software development technologies, Agile trained and experienced.

Portfolios & Links

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UX design folio — http://www.n4va.com

Visual design folio — http://www.n4va.com/visual-designer

Dribbble — http://www.dribbble.com/N4VA

LinkedIn — https://www.linkedin.com/in/fabianonava

Installation created for final delivery

Industry Experience | Quick-Scan

© 2018 n4va.com. All Rights Reserved.

Australian Goverment AgencyThis particular Australian government agency was looking into getting to know their users in-depth to be able to design a better public facing website. As the UX Lead on this project it was my responsibility to respond to the RFP, liaise with the client and then build the team on the budget constrained by the project.

When on the ground I led a team of 2 Avanade staff, working on the UX and Ideation workshops planning. Part of the delivery of this project was to coach a team of 3 members from the department so they could keep researching after this particular project ended.

We took on 3 cities where we engaged with 6 service providers being able to interview over 80 people face-to-face and contextual inquiry 20 tasks over 100 times in person giving us huge insights on where were the pain points and frustations were stopping users to take advantage of the website.

During this process we identified 8 user champions per city and then brought them together for a series of Ideation workshops where pain points were morphed into findings, then desires to then become prioritised features to be mplemented on the next release of the website.

All the knowledge acquired during this 8-week project were transfered through a digital report containing: research techniques, user profiles, user flows, findings and features.

Iconic Adventure BrandWith over 30 years in the Australian market, this Brisbane-born company was looking into moving from the publishing industry into the digital universe.

My role here was to help drive the User Experience on a web-based trip planner, from inception to visual design I was lucky enough to work alongside the Head of Digital throughout the product strategy and product development.

First identifying who the users are, how they interact with the brand and similar products helped the business to get powerful insights on what the Minimum Viable Product should look like so it can be tested and released in its early stages - minimizing risk and potentializing the opportunities for change.

Creating the user personas, detailing the product strategy and getting the message across to the senior management team I was then offered the possibility of extending my engagement and managing the experience on every other digital element within the company. From mobile apps to the trip planner, every aspect of the experience is now created or reviewed by me ensuring that the user is always at the centre of everything that is designed bringing a consistent and exciting experience to them.

Leading Coal Seam Gas Explorer and ProducerOn this Operations Portal project I worked as UI/UX design lead for one of Queensland’s leading coal seam gas explorer and producer.

I was responsible for stakeholder engagement and alongside the business raised the requirements so the production team could have a better visibility of its production in real time and starting to act pro-actively. Being also responsible for creating prototypes, high-fidelity compositions and the look and feel for the application following the corporate brand guidelines.

Lastly, I had the opportunity to collaborate with a team of on and offshore developers so the transition to the real product could occur seamlessly.

Industry Experience | Quick-Scan

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Airline CompanyIdesigned a mobile version of one of the business’s best sellers, the happy hour. During a 4 hour window some airfares would have their prices discounted by up to 50%.

I created a flow where users can save up to 5 clicks to get to the end of the transaction, leaving more time to browse for better fares instead of data input and unnecessary screen views.

Fast Food CompanyI was responsible for creating the user interface design for a fast food company’s Android app whose user base spanned across the Asia Pacific region. The app enabled said users to customise their orders and take advantage of exclusive online discounts.

In addition to leading the project’s design activities, I helped refine the site’s information architecture. I was also involved in project planning and team management.

Financial Services CompanyI led the UX/UI design for a brand new financial company. With no experience in the Australian market, my input was taken into consideration, changing the way transactions are conducted within the app.

My involvement helped the business to solve unknown issues and to foresee market opportunities.

Queensland GovernmentI converted business requirements into a user centred interface design for a Queensland Government agency.

Also conducted competitive analysis activities and improved the application’s usability, while ensuring the solution met Government standards and best practices.

Financial Services CompanyAs UI/UX design lead on a CRM application in the Financial Services industry, my responsibilities included stakeholder consultation, requirements gathering and refinement, and preparation of an online framework.

As part of this engagement I also proposed a solution, which would result in fewer “clicks” and capture more relevant data input.

Leisure CompanyWorking as Creative Director at Speedwell, I led a Brisbane digital agency’s creative team in reformulating one of Australia’s largest theme park eCommerce solutions.

I also performed heuristic evaluations, competitive analysis activities and facilitated focus groups with subject matter experts. The result was a more fluent, engaging and usable eCommerce experience.