fa lg 2013 report

Annual Report

2 PARQUEARTE | FESTIVAL ABIERTO2 PARQUE ARTE | FESTIVAL ABIERTO

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FA ShopPhoto ParkCoral ReefLG Solar TowerTetra PakLG StageMarketArt AuctionArt MuralsSmithsonian TowersFarmer’s MarketDonations

Recycling Center

First Aid

Water

Bathrooms

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ParqueArte Foundation is a nonprofit organization that produces and promotes cultural events using public spaces in Panama City. ParqueArte is supported by Abierto Corp., a company dedicated to providing solutions for Corporate Social Responsibility, connecting cultural and artistic groups.

ParqueArte Foundation is best known for promoting Festival Abierto, a free Educational, Cultural, Scientific festival, and FotoParque, a digital photography collective through social media.

www.parquearte.com5

6 PARQUEARTE | FESTIVAL ABIERTO

A few years ago a group of young Panamanian professionals started viewing a city with Art and Culture on their parks, with intellectual stimuli for the citizens, taking place on urban connecting spaces that will ease the urban chaos and would serve as meeting point for its’ citizens. This group would later be named ParqueArte Foundation and recently known for organizing the biggest Science, Art, Educational and Cultural FREE Festival in Panama, Festival Abierto - being a Corporate Social Responsibility plan for multiple companies and an expo platform of more than 40 NGOs, as well as a big installment of emerging and devoted artists.

ParqueArte is born with the vision of constructing that public space, through private media that channelize a better city, a better surrounding for our citizens with Culture and with this purpose have accomplished a unity with global institutions like Smithsonian Tropical Research Institute, and most recently with Master Carlos Cruz-Diez, carrying out a public artistic intervention on the crosswalks that surround Parque Omar, with that establishing ParqueArte’s mission and vision as a Panamanian Foundation that works transforming our public spaces with Art, Science, Education, and Culture.

During the 2 year actions plans, ParqueArte Foundation through Festival Abierto has encouraged thousands of panamanians through beach cleanups, free open lectures on sustainability collaborating with City of Knowledge, as well as artistic convening supported by the Office of the First Lady of Panama, the National Library, FundAHrte Foundation, and Taller ArtiCruz.Our young Foundation is turning into a connection / formation bridge for many new NGOs seeking to rescue values, culture, and science in our city. With all your economic support and presence at our events, we are determined to wake up and make that other face of Panama a reality, the educational, artistic, scientific, and cultural approach in the center of our city, opening up a window of opportunity for thousands of Panamanians to have better access to our thriving economy.

Ana Melissa CorreaPresident, ParqueArte Foundation

7


Letter to our Sponsors & Visitors


It was two years ago now when our team started to gather together ideating this project that has become Festival Abierto. It is incredible to see how much we have grown in this short period of time and to see how many hearts we were able to touch. I remember as it was yesterday the countless struggles and disappointments we endured as we faced multiple discouragements from our surroundings. So our success, which is shared not only by our team but with the entire nation, makes us feel that much more proud and humble. We have learned two things along the process: That with collective passion we can change the world, and that there is so much more to do to make this earth a better and safer place for our next generations. Festival Abierto, upholding the three pillars of Education, Science and Culture, attempts to propagate this philosophy in a free open environment accessible to everyone to join this movement. Last year, symbolically, we celebrated our inaugurational Festival Abierto on Earth Day April 22nd. Here we were able to gather 20 NGOs, more than 200 artists from around the world, participation of more than 30 sponsors and an amazing turn out of 10,000 public attendees. To no surprise, this year 2013, we had more than 40 NGOs and 25,000 attendees, a volunteers base of nearly 200 people and a significantly larger participation from the private sector. What these figures mean is that we are doing the right thing and that we are truly affecting our environment. We believe that if we continue to receive participation from the public and private sectors as we do now, we will only be able to achieve larger positive impact in our society. I would like to thank everyone who believed in us and continue to support us, and welcome those who are interested in joining us with open arms.

Jong Hwa Duly LeeDirector Festival Abierto / Abierto Corp.

9


Enrich people´s livesThe Festival looks to enrich people´s lives through education.

Education as a mobile has been chosen because of its lackness in Latin America, continent searching to impact and enrich the life of its people through information and culture.

InnovationFestival Abierto is innovative because of its artistic and cultural exposure as educational and interactive.

It is also innovative because of the use of sustainable spaces, the pavilions, where the audience will be able to enter and hence generate collective changes in behavioural patterns.

Esthetic DesignFestival Abierto parts from a defined esthetic conscience since it has a structural base.

For that we used the power of architecture to design spaces and this same esthetic value is showcased in the communications campaign, therefore Festival Abierto image has a visual impact as well.

Brand ValuesLG + Festival Abierto

TrustworthyFestival Abierto is a trustworthy proposal since it operates from a Foundation, as an institution through the Office of the First Lady and from private corportation, being LG the brand that makes this all possible.

Smart TechnologyEfficiency translated through the Festival with how smart the pavilions are constructed; as they consume less and can be re-used - we are from the principal that less is more.

Present the audience smart alternatives to apply technology in the reducing of materials, etc.

We also applied this type of intelligence in the organizational structure of Festival Abierto.

11


As part of their Corporate Social Responsibility Plan, and as a brand committed to the environment and society, LG Electronics is Festival Abierto’s principal sponsor to help promote Education, Science, and Cultures of sustainability that go hand on hand with the company’s philosophy. It is thanks to LG that we can have a FREE Festival of this scale for all of those people that want to live in a better Panama.

12 PARQUE ARTE | FESTIVAL ABIERTO


Thanks to LG, the festival had a first-level musical stage showing the importance and professionalism national and international artists participating in Festival Abierto deserve. It has to be emphasized that being LG a world renowned brand helps the integral credibility of FA, attracting world class artists.

LG Monocrystalline Solar Module

LG LED BULB

15

Wide Application Coverage

Natural light with comfort for wide application.

Restaurant, cafe, bed room, dinning room, porch, toilet

LG LIGHTING

Excellent Alternative

Significant energy savings over 80% through simple replacement compared to incandescent lamp.

More than 80%Energy Saving

ECO

BEST

Control Recycle PLACE

Compatible

SHARE

COMFORT Anti-Glare Anti-Glare

40% SAVE

₩

Recycle Easy Install Packaging DESIGN

DESIGN

HIGH

Long LIFE

40% SAVE

₩

Long LIFE

ANGLE SAVE

eSolution

e

Solution

SunLight

Low-Temp Wireless

50,000hrs

50,000hrsEnergy SAVE

e

eEnergy SAVECOMFORT

NATURAL

NATURAL

Compatible

Compatible

Ease of Installation

Quick and easy to install without the need for any tools.

E26 Base

ECO

BEST


Compatible

SHARE


40% SAVE

₩


DESIGN

HIGH

Long LIFE

40% SAVE

₩

Long LIFE

ANGLE SAVE

eSolution

e

Solution

SunLight

Low-Temp Wireless

50,000hrs


e

eEnergy SAVECOMFORT

NATURAL

NATURAL

Compatible

Compatible

ECO

BEST


Compatible

SHARE


40% SAVE

₩


DESIGN

HIGH

Long LIFE

40% SAVE

₩

Long LIFE

ANGLE SAVE

eSolution

e

Solution

SunLight

Low-Temp Wireless

50,000hrs


e

eEnergy SAVECOMFORT

NATURAL

NATURAL

Compatible

Compatible

Energy Saving by High Efficiency

Over 80% energy saving yearly compared to conventional incandescent lamp.

Annual electricity cost (Unit: USD) Total cost of owenership

Low Maintenance Cost

Low maintenance cost due to extremely long lifetime of 50,000 hours.

※Based on 12 hrs operation per day, electricity cost $0.11/kwh and 2.2 times replacement.※Calculation result may differ by the lamp unit price, usage conditions and product lifetime

※Based on 12 hrs operation per day, electricity cost $0.11/kwh and 2.2 times replacement.※Calculation result may differ by the lamp unit price, operating conditions and product lifetime.

ECO

BEST


Compatible

SHARE


40% SAVE

₩


DESIGN

HIGH

Long LIFE

40% SAVE

₩

Long LIFE

ANGLE SAVE

eSolution

e

Solution

SunLight

Low-Temp Wireless

50,000hrs


e

eEnergy SAVECOMFORT

NATURAL

NATURAL

Compatible

Compatible

Annual maintenance cost (Unit: USD)

Total maintenance cost for 10 years(Unit: USD)

LED BULB

ECO

BEST


Compatible

SHARE


40% SAVE

₩


DESIGN

HIGH

Long LIFE

40% SAVE

₩

Long LIFE

ANGLE SAVE

eSolution

e

Solution

SunLight

Low-Temp Wireless

50,000hrs


e

eEnergy SAVECOMFORT

NATURAL

NATURAL

Compatible

Compatible

98.28

×1580%

74.3

14.9

2.59

12.53

12.96

80%

1 2 3 4 5 (year)

Paybackperiod

1.8 year

2

4

6

8

0

10

136.08

16.12 30.60

23.33

2.16

12.96

2.59

83%65%

RelativeCost(USD)

98.28

×1580%

74.3

14.9

2.59

12.53

12.96

80%

1 2 3 4 5 (year)

Paybackperiod

1.8 year

2

4

6

8

0

10

136.08

16.12 30.60

23.33

2.16

12.96

2.59

83%65%

RelativeCost(USD)

98.28

×1580%

74.3

14.9

2.59

12.53

12.96

80%

1 2 3 4 5 (year)

Paybackperiod

1.8 year

2

4

6

8

0

10

136.08

16.12 30.60

23.33

2.16

12.96

2.59

83%65%

RelativeCost(USD)

98.28

×1580%

74.3

14.9

2.59

12.53

12.96

80%

1 2 3 4 5 (year)

Paybackperiod

1.8 year

2

4

6

8

0

10

136.08

16.12 30.60

23.33

2.16

12.96

2.59

83%65%

RelativeCost(USD)

Designed to replace conventional incandescent lamps,

LG LED BULB is simple, modern, and eco-friendly,

as well as providing cost saving and long lifetime.

Incandescent light Incandescent light Incandescent light

Cost(USD)

(Year) LED Bulb 6WLED Bulb 6W

LED Bulb 6W

Incandescent

light 30W

Eco-friendly

Eco-friendly light source, which contains no mercury and low CO² emission.

ECO

BEST


Compatible

SHARE


40% SAVE

₩


DESIGN

HIGH

Long LIFE

40% SAVE

₩

Long LIFE

ANGLE SAVE

eSolution

e

Solution

SunLight

Low-Temp Wireless

50,000hrs


e

eEnergy SAVECOMFORT

NATURAL

NATURAL

Compatible

Compatible

※Based on 12 hrs operation per day yearly. ※Conversion Factor 0.573 kgCO²/Kwh, 3.86 kgCO²/trees

98.28

×1580%

74.3

14.9

2.59

12.53

12.96

80%

1 2 3 4 5 (year)

Paybackperiod

1.8 year

2

4

6

8

0

10

136.08

16.12 30.60

23.33

2.16

12.96

2.59

83%65%

RelativeCost(USD)

CO² emission (Unit : kgCO²)

Incandescent light LED Bulb 6W

LED Bulb 6W

Replacement CostAnnual electricity cost

Total Cost for 2~10 YearTotal Cost for 1st Year

One of the main attractions at the LG pavilion was the introduction of their new sound equipment XBOOM, with all its power and sound quality it gathered many DJs playing music to entertain the environment.

XBOOM

16 PARQUEARTE | FESTIVAL ABIERTO16 PARQUE ARTE | FESTIVAL ABIERTO12 ARTIST: SUMO

INDEX

MapParqueArte FoundationGratitudeLG + FASummary 2012Press Conference, Soft Opening & Art AuctionConstruction ProcessCruz-Diez Pedestrian CrosswalkSponsorsNGOs Reach 2013Musical StageMuralistsOpen Tree 2013Open Icon 2013Alternative MediaFarmer’s MarketPhotoParkFA 2014PetsContactCredits

248

122026283036486476909698

100102104106108110111

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FESTIVAL ABIERTO is a FREE outdoor family event that seeks to create awareness about the preservation of our environment, and through Education, Culture, and Science inspire Panamanians to be positive influences.

www.festivalabierto.com

19


SUMMARYFA 2012

CHARLASABIERTAS

+

6 Open lecturesThanks to the US Embassy and City of Knowledge we celebrated 6 FREE open lectures with local and international speakers covering diverse themes like urban planning and development, architecture, design, etc. finalizing with a local discourse on the “Case of the City of Colon”.

CHARLASABIERTAS

Ciudad del Saber6:30 p.m. - 8:30 p.m.

presentan

Agricultura y Consumo Sostenible:

Lo que compran en el Supermercado hace

una diferencia al medio ambiente.

Living Building Challenge

Innovando la Resiliencia en el

Desarrollo Urbano

Global Systems and Local Effects:

The Intersection of Urban Design and

Architectural Ecologies in the age of

High Performance

Otro urbanismo es posible: planificación,

región metropolitana y el caso de la

ciudad de Colón

Traductores Disponibles

30 de agosto Andrew Bovarnick

Lugar: Auditorio de Centro de Convenciones.

Capacidad para 300 personas.

26 de septiembreElsa Yasukawa

Lugar: EL ATENEO.


24 de octubreScott Muller

Lugar: Salón 102 en el Centro de Convenciones.


30 de octubre Andrew y Jodi Batay-Csorba

Lugar: Aula Digital Centro de Convenciones.


20 de NoviembreKurt Dillon

Lugar: Auditorio de Centro de Convenciones


ESP

ESP

ING

ESP

ESP

Evento gratuito

BEACH CLEANUPS

BEACH CLEANUPSFA, together with Tortuguías Foundation, had two very successful beach cleanups at Punta Chame, where +300 volunteers cleaned approximately 3 kms. of beach front. Thanks to Recimetal for the help separating waste and recycling.

Volunteers registered through Festival Abierto’s website. Volunteers from Primary School in Punta Chame, HSBC bank, Copa Airlines all showed up to contribute. Sponsors like Arrendadora Económica, Aquacai, Superdeportes, Bioland, Participación Ciudadana and Limpiemos Panama donated goods for volunteers.

WORKSHOPS

21


Carlos Méndez CD In the eve of the launching of the 2nd LP titled “Mar”, Tetra Pak sponsored a special edition copy, previous to the launching. The EP contained 4 songs and the packaging was made out of recycled Tetra Pak. 500 copies were given away during Festival Abierto 2012.

Collaboration with Pedro FonsecaDuring FA 2012, the artist collaborated with Tetra Pak exposing a unique piece of art at their pavilion, later turning into the company’s image for their 60th year anniversary.

LG Open TreeThe collective call started as an idea to integrate the whole artistic community in Panama at the same event. This went further when LG turned it into a contest on Twitter, where the most tweeted trees during both FA days would win LG prizes. More than 200 trees were exposed during FA 2012.

www.festivalabierto.com/arbolabierto

23


Press ConferenceSoft Opening & Art Auction

From left to right:

Liliana Morales Director of Communications Tetra Pak,

Maria Eugenia Herrera National Institute of Culture Director,

Se Woo Park President LG, Marta Linares de Martinelli

First Lady of Republic of Panama, Ana Melissa Correa

President ParqueArte Foundation, Maria Gilma Arrocha

Legal & Artistic Director for Festival Abierto, Gloria Jované,

Institutional Relations of the Smithsonian Tropical Research

Institute Director.

S.A.

Works painted and printed onrecycled Tetra Pak panels.

Surma Guillen Alex Wtges

Enrique Jaramillo

Cisco Merel

María del Carmen Nieto

Daniel Rivero

Surma Guillen

+30

$11,095

artistsnational &

international

fundraised in benefit of

ParqueArte

27


ConstructionProcess

29

EQUIPO GUNA


Artistic intervention

Cruz-DiezPedestrian Crosswalk


Celebrating FA, and in the yearly activities frame, ParqueArte Foundation, Articruz S.A., and A.T.T.T. collaborated to intervene six pedestrian crosswalks on Via Porras connecting to Parque Omar.

The ephemeral piece, Additive Color Via Porras, was aimed as a connection between the pedestrian and their surroundings. Adding striking colors to something that for the human eye is encrypted: the daily used Cross Walks’ case to intersect the transited streets of our city.

PARQUE ARTE | FESTIVAL ABIERTO

Carlos Cruz-Diez

31


PREMIUM PARTNER

Sponsors

Musical Stage

Korean media exposure

120 kw generated through LG

solar towers

Twitter contest gave the winners

two Photo Pockets

3 DJs at the XBOOM stand

•

•

•

•

•

37


Sponsors

Participation and sponsorship for the

musical stage and the pavilions’

Coral Reef.

Presence together with the 5th Century

of the Pacific Ocean committee with

banners at FA.

Official welcome with privileges of easy

access for the international musicians.

AÑOS

OCÉANO PACÍFICO

•

•

•

A total of 500 Tetra Pak poly-alum panels were used,

equivalent to 1,071,500 cartons of recycled Tetra Pak.

After the Festival, 300 panels were donated to

participating NGOs.

At the pavilion, Tetra Pak showcased their recycling

process to the public.

•

•

•

39


STRI towers with information regarding

studies in Panama.

Smithsonian Posters and books giveaways.

Information regarding the Institute was

accessible to all.


•

•

•

Collaborator

Media Partners

CANTA CONMIGOCanta Conmigo kids presentation at

the musical stage.

Signed autographs while walking

around FA area.

•

•

Interaction with the public where they

showcased clever ways to reuse newspaper.

Fun for all at the WKD ping pong table.

•

•

41


Free transportation from IJA parkings during both FA days.

Education pavilion relevant to the 4 pillars of the project.

Interactive artistic activity with kids, connecting with P.P.’s

Art and Culture pillar.

Collaboration with SembrArte Foundation and the

artist Camila Bernal-La Remedios.

•

•

•

•

Sponsors

Bicy-blend, how to make your own smoothy while

working out and generating energy.

Telling Burt’s Bees story as a sustainable company.

Sampling of natural products.

•

•

•

43


Activities related to creating awareness of

healthy bodies.

Pre launching of their first store at

Via Porras.

•

•

Sponsors

Artistic activities for boys and girls about the

preservation of their environment.

Contributed to the Farmer’s Market with a huge

canopy to create shade.

FundaMorgan and employees were present

exposing the qualities of their new LEED

certified building.

•

•

•

45


Lodging for international artists performing on the musical stage.

Information about used batteries’ storing

energy from the solar panels used at FA.

Battery Collection Program.

Artistic intervention supporting the

company’s employees, giving the pavilion a

fresh look.

Cellphone charging station powered more

than 125 phones.

•

•

•

•

Sponsors

P A N A M AP A N A M A

P A N A M A

P A N A M A

P A N A M A

P A N A M A

P A N A M A

P A N A M A

47


Social Movements & NGOs

Academia Steel Panama Aloutta Sanctuary

Almanaque Azul ANCON


Azuero Earth Project

123 persons registered in

educational programs.

+200 participants at the stand

Educational - environmental games

for children and youth.

Information about environmental

programs practiced at Azuero Peninsula.

A lot of volunteer interest.

Ángeles de los Animales

APLAFA

APANAC

•

•

•

•

•

49



Bandera Azul Ecológica

Biblioteca Nacional / Ars Amandi Colectivo, Voces, Figuras y Ritmos

Cambio Creativo

Dona Felicidad300 participants in the origami, mola,

jewelry, high fashion designing, singing, art,

percussion workshops.

2 photography exhibits.

Dynamic stand, fully packed between the

hours of 10am - 6pm, both days.

•

•

•

51

Reinforcing Eco Creando’s positive & educational

message, reusing the Tetra Pak panels from

FA 2012 as tables and chairs for the kids’ eco-

workshops

Stand divided on 5 areas: Eco Workshop, Games,

Photo Booth, Resting area reusing pallets, and the

Eco sales point line

+500 people participated on the PHOTO BOOTH

“Recycled Wave”, sponsored by Billabong

Panama store. Constructed reusing plastic bottles

and surfer Gary Saavedra’s surf board.

FANLYCFANLYC

37 new volunteer inscribed .

+400 pictures of people around

FANLYC monument.

Fundraising with promotional articles.

Eco Creando

Floss - Pa

•

•

•

•

•

•


4 student presentations

2 Jam Sessions with audience participation

Fundraising with promotional articles

+50 spectators during jam sessions

8 students in percussion and

guitar lessons

Media exposure

Exposure on “La Cáscara” tv show

Fundación Danilo Pérez

Fundación Eduardo Morgan

•

•

•

•

•

•

•


53

Goodwill IFF

Limpiemos Panamá MarViva

Jardines Urbanos La Prensa


Between 40-80 spectators all the time

Media like NEXT TV, TVN, among others,

reported from the stand

Graffiti workshops were a success for an

audience between the ages of 10-18

Breakdance workshops: interactive game

grasped the attention of kids from the ages 5-13

78 pints of blood, enough to save 312 lives,

were donated.

@Nuevo Panamá

Pensamiento Puro

Panama Graffiti

•

•

•

•

•


Pro Ed Roba Morena

Recimetal

Educational space informing about recycling

Showcasing how to recycle cans

1,106 pounds of recyclables were collected

•

•

•

55


Rockistmo

63 discs, 8 tshirts and 54 various articles were sold to raise funds

9 live bands presented between both days

Sembrarte SFK

•

•


Teatro Carilimpia / Pelo Malo Tortuguias

TECHO Panamá

+175 persons visited the stand

120 registered to become volunteers

20 registered on online data base

+300 persons visited the stand

Workshops:

During both days of the event, two lectures were

dictated by the biologist Argelis Ruiz from STRI.

The topics ranged from marine turtle eclosion

and their reproduction, to the different types of

marine turtle species that nest in Panama.

+125 persons registered to be volunteers

Fundraising from promotional articles will be

used to save the marine turtles nest during

spawning season at Punta Chame beach

•

•

•

•

•

•

•

•

•

57


United Way Wisdom Candles San Francisco de Asís


Academia Steel PanamaAlmanaque AzulAloutta SanctuaryANCONÁngeles de los AnimalesAPANACAPLAFAAzuero Earth ProjectBandera Azul EcológicaBiblioteca Nacional / Ars AmandiCambio CreativoColectivo, Voces, Figuras y RitmosDona FelicidadEco CreandoEl Arte de VivirFANLYCFloss - PaFundación Danilo PérezFundación Eduardo MorganGoodwillIFFJardines UrbanosLa PrensaLimpiemos PanamáMarViva@Nuevo PanamáPanama GraffitiPensamiento PuroPro EdRecimetalRoba MorenaRockIstmoSembrarteSFKSociedad Estudiantil de Ingeniería Ambiental - S.E.I.ATeatro Carilimpia / Pelo MaloTechoTortuguíasUNPPDUnited WayUniversidad Latina de PanamáWisdom Candles / San Francisco de Asís

59PARQUE ARTE | FESTIVAL ABIERTO 59


2012

25,000

20,000

15,000

10,000

5,000

0

VISITORS AT PARQUE OMAR* (During both days of Festival Abierto)

2013

Reach 2013

*Statistics provided by SPI

Mar 23, 2012 Mar 24, 2013

Apr 23, 2012 Apr 24, 2012

2012

12,500

10,000

7,500

5,000

2,500

0

WEBPAGE VISITORS(APRIL 2012 / MARCH 2013)

2013

13,326Mar 24, 2013

6,023Apr 24, 2012

WWW.FESTIVALABIERTO.COM

25,000

$37,047

$148,186

Visitors at Parque Omar

(SPI calculations)

Ad value

PR value

*Using standards of 8-10 kw per house. Metrics provided by RUA-Porter Novell Agency.

Electrical metrics provided by Green Charge energy consultants.

164,269Active people on

social media

110Publications

(web, TV, newspapers, editorials & radio)

+200Artists

(local & international)

1,071,500Tetra Pak 1 liter Containers recycled for production of poly-alum panels to build

FA pavilions. +120Kilowatts of energy

generated during both days of the Festival, using solar modules; equivalent to powering 13 average

homes in a day.

300Ads

on streets

$23,300OOH value

1,106 lbRecyclables collected

65


3,941 tweets

545 following

2,997 followers

Twitter

Trendsmap shows @FestivalAbierto as the most tweeted account in Panama both FA 2013 days.

Panama 80.06%USA 9.27%Colombia 1.40%UK 1.40%Spain 1.12%France 0.84%Costa Rica 0.84%Honduras 0.56%Argentina 0.56%Mexico .56%

AUDIENCE335 photos10,600 likes381 comments

Avg like per photo: 126.2

800+ followers since 2013, total 1,079.

JAN 2013 - MAR 2013

Instagram


Reach 2013 | Facebook

2012

5,0004,5004,0003,5003,0002,5002,0001,5001,000

5000

FACEBOOK FANS(MAR 2012 / APR 2013)

(MAR 15-24 2013)

IMPRESSIONS ORGANIC + VIRAL

2013According to Facebook, a page reaches

about 9% on average of it’s fanbase

through posts without any promotion

(paid or viral).

We’re at 13.7%, well above the average.

This is a very high number in terms

of unique users, especially for a small

community community like yours.

Likes, posts, clicks, comments, etc.

Impressions

Interaction

+27%961 fans

(MAR)

+27%961 fans

(marzo)

4,701

2,600

1,013,163

13.7%

INTERACTIONS

COMMENTS

VIDEO VIEWS

PHOTO VIEWS

SHARES

OTHER INTERACTIONS

27,600 HIGHEST SHARED POST

153,124

244

165

113,525

671

34,210

Most of the fan base is in the 18-34 demographic.

2.8%

5.2%

Female 41.7%

Male 58.3%

8.3%

27.8%

2.8%

13-17 18-24 25-34 35-44 45-54 55+

5.6% 16.7% 27.8%5.6%

2.8%

5.2%

Gender & Age

Female 58%

Male 38.8%

3%21.6% 23.4%

7.3% 2.2% 0.7%

13-17 18-24 25-34 35-44 45-54 55+

2% 13% 16.4%5.4% 1% 0.4%

Fan base

People talking about Page

People who Like your page

UNIQUE VISITORS153,123

People who generated Newsfeeds about our page.

Gender & Age

69


Reach 2013 | TVN

IMPACT:156 total. 3 daily impacts on TV Max52 Ad days total on TV Max:

$168,896.00

IMPACT:156 total. 3 daily impacts on TVN52 Ad days total on TVN: $276,588.00

TV SHOWS

NEWS $12,000.00

BUENOS DÍAS4 Interviews $3,200.0030 sec. segments, Feb 4th, Mar 5th. mentions $3,000.00Post FA Special Report $1,478.00TOTAL BUENOS DÍAS: $7,678.00

••

•

••

AL DESCUBIERTO4 mentions/spots 30 sec., $3,999.00Al Descubierto Report, Cruz-Diez Crosswalk, Opening & during FA $2,666.00TOTAL AL DESCUBIERTO: $6,665.00

TVN NETWORKS $459,827.00

FESTIVAL ABIERTO:

$477,887.00

SPONSORSHIP TOTAL

TVN RADIO $14,560.00

TVN DIGITAL $3,500.00

10 radio spots for TVN Radio, rate 2013, $28.00/day: $280.0052 Ad days for TVN RADIO: $14,560.00Interviews: Courtesy

Social Media support (Twitter, Facebook & Website)February & March 2013Cost: $3,500.00

71


MEDIA SPONSORSHIPS

TOTAL PUBLICATIONSNewspaper

TV

OOH

Radio

Online

Total Media Sponsorship Value

$546,187.00

57$45,000

$459,827

$23,300

$14,560

$3,500

Web 29Newspaper 14Magazines 10Television 2Radio 2

Total Ad Value

$37,047.00Total PR Value

$148,186.00

*Métricas por RUA Porter Novelli

Reach 2013 | METRICS

Did Festival Abierto encourage you to take care of your environment?

How worried are you about your environment?

Do you now the environmental care needs of your city?

79

80

110

24

29

312

6

31

1

A lot

A lot

YesSome

Some

N/RNot much

Not much

NoNothing

Nothing

0

0

0

80

80

120

40

40

80

20

20

60

40

20

60

60

100

Questionaire

Universidad Latina de PanamáSociedad Estudiantil de Ingeniería Ambiental - S.E.I.A

73

74 PARQUEARTE | FESTIVAL ABIERTO *Numbers provided by SPI

DEL OCÉANO

75


Musical Stage



Festival Abierto’s musical stage is where all entertainment for

the festival is showcased, undoubtedly making it among its main

attractions. Every detail of the festival’s musical production is

organized by La Cresta Productions, a company with over 7 years

experience in cultural events and concerts all over Panama City.

Their charismatic productions of concerts for local and international

artists are known for using sites of great historical and patrimonial

value, and transforming them into an amazing hub for revolutionary

cultural experiences. Such sites include Panama La Vieja and Casco

Antiguo (Antiguo Club Union, Plaza de Francia, and Las Bóvedas).

La Cresta has collaborated and produced concerts in Panama City

for renowned artists from all over the world such as Jorge Drexler

(Uruguay), Amaral (Spain), Meat Puppets (USA), Mala Rodriguez

(Spain), Los Tres (Chile), Systema Solar (Colombia), Austin TV

(Mexico) and many others.

La Cresta is responsible for everything music related to the festival

from talent booking, all the way to stage and backstage technical

productions and setup.

SEÑOR LOOPPANAMA

MALA RODRÍGUEZSPAIN

81

ZEUSCANADA

USA

MEAT PUPPETS

83

KALI MUTSACHILE

85

XANTOSJORGEPANAMA

ZÒPILOT!

RIMA ROJA EN VENUS

CAYE CAYEJERA

COSTA RICA

ECUADOR

ECUADOR

LOS TIMIDOS

LUCI

THE VOX

PANAMA

PANAMA

PANAMA

87

SAMUEL ARCHER AND THE CARIBBEAN SWEET BAND

ALFREDO HIDROVO Y ERICK BLANKISET

TVN - CANTA CONMIGO

PANAMA

PANAMA

PANAMA


Muralists

5

9

1

6

10

2

7

11

3

8

12

4

1. ALEXANDER WTGES 2. ANNIE PEREDA 3. INSANO 4. IVAN BLASSER

5. JUAN TARTÉ 6. MARTANOEMÍ NORIEGA 7. MOLART 8. PERSE

9. PURPLE KING CREW 10. REMEDIOS 11. ROLO DE SEDAS 12. SUMO

2

7

91

8

3 3

11

6

5

2

9

10 10

95


2nd Design Contest

OPEN TREE 2013

This year we re-launched the tree convocation

because of its huge success during the first edition.

We decided to make it more interesting and gave it

Celebrate the Oceans theme.

All entries had to be ocean related, creating a

beautiful pallet of creativity, inspiration, and marine

conservation consciousness.

All entires participated in the LG sponsored

contest and were exhibited on their pavilion.

The contest was via Twitter and consisted

of tweeting your favorite tree with hashtag

#arbolabiertoLG or #iconoabiertoLG

respectively, and the number of the tree you

wish to vote for. The winners received an LG

Photo Pocket.

3 MILLONES DE HABITANTES

NUMEROSOS RÍOS Y LAGOS

63

vamos a buscar la sencillez,ahí está la felicidad.

97


OPEN ICON2013

We invited the audience to participate in an icon

convening using the colors and themes of FA:

The idea was to value the communication through

icons, considering it goes further than language

and cultures. It is the oldest type of communication

known by human beings, the most inclusive, hence

the most Open.

WHAT IS AN ICON?

ECOLOGY & SUSTAINABILITY

SOCIAL RESPONSIBILITY

SCIENCE & EDUCATION

ART & CULTURE



Alternative Media

Augmented Reality

Postcards

To see augmented reality on this page download the

app: Festival Abierto for Android or iOS.

AUMENTA TU FESTIVAL

Después de entrar al Canal Festival Abierto apunta tu cámara a esta imagen

EN APP STORE GOOGLE MARKET

1. DESCARGA APP: FESTIVAL ABIERTO

2. APUNTA TU CÁMARA SOBRE LA IMAGEN

DESCARGAAPP: FESTIVAL ABIERTO

APUNTA TU CÁMARA SOBRE LA IMAGEN

Centerpoint

Panels

101


Collaboration STRIEducation for allSTRI Towers filled the FA

pavilions with valuable information about their

+100 years of research in Panama, educating FA

visitors during both days.

Paneles

103


Design by: FA

Farmer’sMarketCollaborating with United Nations’ PPD program, FA helps the local artisanal commerce in the design of a product, as well as free space inside Parque Omar during FA 2013 to sell their products.


FotoParqueAn itinerant photography expo that started at FA, and will then move around different parks in the country. This is a collection of colorful images, using the rainbow’s spectrum sequence, that separated transmit a distinct visual experience depending on the color. The expo seeks to involve society and its’ experiences, and so the images are received via Instagram so the public can share the colors lived in their daily life.

Instagram #FParqueArte


FA 2014

2014 marks the centennial of the Panama Canal, a significant milestone in the long history of this modern

wonder of the world that Festival Abierto, along with several public institutions,

will be celebrating throughout the year.

Festival Abierto itself is also celebrating its third year, an occasion worthy of commemoration

with an incredible closing event.


Given its location and significance as the heart of the Americas, Panama and its thriving economy continue to serve a prominent role at the forefront of global economic trends. With the growing trend in marketing and branding towards Corporate Social Responsibility, Abierto Corp, Fundación Parque Arte and LG Electronics have made Festival Abierto a viable alternative for socially conscious companies seeking to innovate and develop their brands.

As a free event that seeks to bring culture, art, and science to the city of Panama, and with the recent support of the country’s premier nationwide television and broadcasting company, Festival Abierto was able to bring over 20,000 people to Parque Omar, as well as a virtual reach of millions more through a consistently active presence in social media. The opportunity to experience free and interactive education about Panama’s resources, arts, scientific value, and music provided for a community experience that rendered a significant PR value for Festival Abierto’s primary sponsors. For 2014, Festival Abierto, its principal partner LG Electronics, and the rest of the valued sponsors aim to extend the reach of to a regional level.

María Gilma ArrochaDirectora Legal y Artística Festival Abierto

109


Pets



Contact

visit us at: festivalabierto.comfollow us on: facebook.com/festivalabierto or @FestivalAbierto

General information:[email protected]:[email protected] Production:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]

113

Credits:

Aura BermúdezProject & Relationships Manager

Marc BelangerMedia & Social Director

Jong Hwa “Duly” LeeExecutive Director

Luis GuillénProject & Communications Manager

Rainer JürgensArt Director

Jorge Alemán BermúdezSTRI liaison

Ana Melissa Correa ClementParqueArte Foundation President

María Gilma ArrochaLegal y Artistic Director

Patrick DillonSenior Advisor

Janetti ChonExecutive Director

Juan Carlos García de ParedesMusical Producer

David CorzoBranding Consultant

Ian DillonConstruction Coordinator

Book Design: Rainer Jürgens

Photography: Carlos Arias, Carolina Borrero Arias, David Lucio, Diana Chan, Elías

Mendoza, Estefania Varela, Giovanni Melillo, Karina De León, Kat Yurchenko, Lina

Santos, Manuel Choy, Marc Belanger, Moises Rodriguez, Monty Belanger, Rainer Jürgens

Special Thanks: Angel Alvarado, Arturo Alvarado, Juan Manuel Cambefort, Ana Bertha

Carrizo, Fernando Fernández + family, Erica Gittens, Comunidad Guna, Jaime Ingram,

Jorge Calderon, Nadia Jorge, Elías Mendoza, Cristy Posse, Isa Posse, Mariana Rivas,

Montserrat Robles, Kat Yurchenko

fa lg 2013 report

Documents

parquearte festival

scientific festival

cultural free festival

panama city

panamanian foundation

young foundation

better city

fundahrte foundation