fa digihub brochure 06032017 r2-low · jorr 2 - bsd city distance 10 minutes from pondok indah 25...
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Disclaimer : While every reasonable care has been taken in preparing this brochure, specication, constructing the sales models and sales gallery/show
at (the “Materials”), the Developer and its agent and their respective servants and contractors do not warrant the accuracy of any of the Materials and
the actual unit when built. The Developer shall not be bound by any statement, representation or promise (written or oral) by its agent & contractors.
All statements and depictions are believed to be correct but are not to be regarded as statements or representations of fact. The Sale and Purchase
Agreement shall form the entire agreement between the Developer and the Purchase and shall supersede all statements, representations or promises
made prior to the signing of the Sale and Purchase Agreement. All information, specifications, layout plans, building plans, location of facilities, finishes
and appliance selection and authority and may be changed without notice. The Materials are not intended to be contractual documents and shall not
form part of any o�er of contract. Visuals, renderings, illustrations, models, slowflat displays and photography are artist’s impressions only and none can
be regarded as representative of fact. Floor areas are approximate measurements only and not to scale. It is subject to final survey. The property
is to inspection by the relevant authorities to comply with current codes of practice.
Digital Communities | Collaboration | Convergence
About Sinar Mas Land
Indonesia’s largest and most diversitied property developer
More than 10,000 ha of strategic land bank in Indonesia
Over 40 years operations in Indonesia, China, Malaysia, Singapore, and UK
Total revenue SGD 829 million
Revenue Growth 15,5 % (2011-2015)
Sinar Mas LandPublically listed in Indonesia
and Singapore
Market Cap $ 8.2 b (2015)
International multi award-winning developer
Strong presence in Indonesia and abroad
“To be the leading property developer in South East Asia, trusted by customers, employees, society and other stakeholders”Our Vision
Well known partners and numerous awards
Indonesia
Abroad
Partners
International Awards Sinar Mas Land (2010-2016 )
09 Residential estates04 Integrated township
14 Retail & trade centers 03 Industrial estates 07 O�ice buildings
05 Hotels & golf course, resort
UK-London
Warwick HouseAlphabeta Building
Malaysia
La Grandeur Palm Resort Golf & Country Club
China
Li Shui Jin Du Li Shui Jin Yang
Singapore
Orchard Towers
Asia Pacific Property Awards 2016, 2015, 2013, 2012
FIABCI World Prix d’Excellence Awards 2015, 2013, 2012, 2011
MIPIM Asia Awards 2016, 2015
Cityscpe Awards 2014
BCI Asia Awards 2016, 2015, 2014, 2013
The Global CSR Awards 2015
Sustainable Business Awards 2016, 2014, 2012
South East Asia Property Awards 2014, 2013, 2012
ASEAN Energy Awards 2015, 2014
Forbes Asia Awards 2014, 2013
About BSD Smart CityLeveraging the rapid growth of Indonesia’s digital economy and the success of BSD City, Digital Hub creates a network of urban-minded spaces and experiences dedicated to enhancing quality of life, supported by wellbeing, walkability and serendipitous opportunities for collaborative interactions
The most successful City & Township Developer in Indonesia.
An area half the size of Paris, BSD City is the most ambitious urban planning scheme in Indonesia to combine housing, business and commercial properties.
BSD City encompasses a total area of approximately 6,000 hectares. With around three quarters of the available land yet to be developed, this huge scheme represents a unique investment opportunity.
BSD has been developed for more than 19 years. Since 2003 this gigantic project is fully managed by a subsidiary of Sinar Mas Group, Sinar Mas Land, one of the leading developers in South East Asia. First rate infrastructure and complete facilities, the best quality homes, a culture that is pro-business, a professional management team that is committed equally to both citizens and shareholders.
BSD is a city designed around one thing, the people who will live, work and play here. People who will experience an unparalleled quality of life as comfortable homes, business spaces, shopping, education and leisure all come together to provide a better, healthier environment in which to live.
Why BSD City?
See more at:http://www.sinarmasland.com/site/discover-properties/city-township/bsd-city#sthash.MUJwHGci.dpuf
6,000 ha :3,500 ha :2,500 ha :30,000 :200,000 :
Development Right Developed AreaLand Bank InventoryHouses Built Total Population
Master Plan BSD City
ACCESSIBILITY - Strategically located in South-West of Jakarta
TOLL ROADS ACCESSKebon Jeruk - Merak
Pondok Indah - BSD CITY
Jorr 2 - BSD City
DISTANCE
10 minutes from Pondok Indah
25 minutes from Soekarno Hatta Airport
TRANSPORTATIONFeeder TransJakarta Mangga 2, Pasar Baru, Ratu Plaza
TransJakarta Harmoni-BSD City
KA Executive Express BSD City-Sudirman
Access
Inspired Synergy
CamaraderieDiversity
HealthInteraction
Connectivity Mobility
NBBJ is a global design practice that works with some of the world’s leading companies—such as Alibaba, Tencent, Samsung and Amazon—to drive innovation by creating highly productive, sustainable spaces that free people to live, learn, work and play. Named one of the world’s most innovative architecture firms, NBBJ consistently embraces and empowers meaningful change through innovative design solutions. The firm’s master planning work delivers a multidisciplinary approach to buildings and landscapes enriched by public spaces and community amenities.
ABOUT NBBJNBBJ is founded on the evolution of 70+ years of ideas that share one driving inspiration: to design communities, buildings, products, environments, and experiences that enrich people’s lives. The �rm has been named one of the most innovative architecture �rms in the world by Fast Company and the architect of choice for tech companies by Wired.
NBBJ has more than 750 employees across o�ces in London, Los Angeles, New York, San Francisco, Seattle, Beijing, Boston, Columbus, Pune and Shanghai. The best attributes of a large and small �rm merge at NBBJ, where specialized studios within an international network ensure holistic services customized for clients.
NBBJ’s multi-skilled teams achieve design excellence through high standards of service, a continual emphasis on advancement and projects that profoundly impact people, places and communities.
SEATTLE | SAN FRANCISCO | LOS ANGELES | COLUMBUS | NEW YORK | BOSTON | LONDON | PUNE | BEIJING | HONG KONG | SHANGHAI
SEATTLE
LOS ANGELES
SAN FRANCISCO
COLUMBUS
NEW YORK
BOSTON
LONDON
PUNE
BEIJING
SHANGHAI
HONG KONG
NBBJ’S MARKETS INCLUDE:
Planning and Urban DesignCorporate O�ces / CampusCommercial/Mixed-use/RetailSports Assembly/Entertainment Healthcare Hospitality Multi-Family Housing Higher Education Research/Advanced Technology Civic/Justice
NBBJ WORLDWIDEFounded in 1943 700+ Total Employees
NBBJ’S SERVICES INCLUDE:Master Planning Predesign & Programming Architecture Interior Design Sustainable building Design Lighting Design Urban Design Landscape Architecture Interactive Design Environmental Graphic DesignProgram Management Economic/Financial Feasibility PlanningConsulting/Research
WORK SCOPE AND FINANCIAL PROPOSAL
ABOUT NBBJNBBJ is founded on the evolution of 70+ years of ideas that share one driving inspiration: to design communities, buildings, products, environments, and experiences that enrich people’s lives. The �rm has been named one of the most innovative architecture �rms in the world by Fast Company and the architect of choice for tech companies by Wired.
NBBJ has more than 750 employees across o�ces in London, Los Angeles, New York, San Francisco, Seattle, Beijing, Boston, Columbus, Pune and Shanghai. The best attributes of a large and small �rm merge at NBBJ, where specialized studios within an international network ensure holistic services customized for clients.
SEATTLE | SAN FRANCISCO | LOS ANGELES | COLUMBUS | NEW YORK | BOSTON | LONDON | PUNE | BEIJING | HONG KONG | SHANGHAI
SEATTLE
LOS ANGELES
SAN FRANCISCO
COLUMBUS
NEW YORK
BOSTON
LONDON
PUNE
BEIJING
SHANGHAI
HONG KONG
NBBJ’S MARKETS INCLUDE:
Planning and Urban DesignCorporate O�ces / CampusCommercial/Mixed-use/RetailSports Assembly/Entertainment Healthcare
NBBJ WORLDWIDEFounded in 1943 700+ Total Employees
NBBJ’S SERVICES INCLUDE: Master Planning Predesign & Programming Architecture Interior Design Sustainable building Design Lighting Design Urban Design Landscape Architecture Interactive Design Environmental Graphic Design
WORK SCOPE AND FINANCIAL PROPOSAL 9.1
Productivity
Top 6 ‘wants’ of tech workplaces translate to master planning principles for the Digital Hub.
1. Diversity2. Interaction3. Connectivity4. Mobility5. Health6. Camaraderie Making the Digital Hub means combining these six tech workplace principles to inform strategies for physical planning. While these aspirations do not always appear as tactle items they are instrumental to elevasting the discourse that results in master planning innovation.
The Architect
Background Digital Hub
BSD City, the ultimate self-standing independent city sits at the heart of the global digital revolution. With a compact and extensive infrastructure, BSD City is set to become the region’s digital technology capital, with new projects and development geared to support the region’s massive growth in the sector.
As a fully self-sustained urban landscape in the heart of West Java, BSD City is a reflection of what the future holds. This ever-growing city is set to become the first metropolitan area in the regionto fully integrate digital solutions and ideas within itself, through its impressive and awe-inspiring Sinar Mas Land Digital Hub.
Source: Techcrunch.com May 2016 https://techcrunch.com/2016/05/24/report-southeast-asias- internet-economy-to-grow-to-200b-by-2025/
South East Asia has been one of the fastest growing digital markets in the world with 260 million users now and an estimated 480 million by 2020 — adding 3.8 million new users a month. E-commerce in the region is worth $88 billion while still boasting a growth of 32% per annum. Additionally, the online travel and online media markets boast an annual growth of 15% and 18% respectively, trumping any other region in the world.
A Global Regionin The World
BSD CityBig CityBig Opportunity
The Future is BIG, The Future is Urban
AboutDigital Hub
Our TenantsDigital Hub envisions a workplace future that is committed to ‘beyond the desk’
strategies for enabling innovative and high-performance business outcomes.
By creating an ecosystem centered on the knowledge economy values of Diversity,
Camaraderie, Health, Mobility, Connectivity and Interaction, Digital Hub empowers
the long-term success of Indonesia’s next generation of technology companies.
The master plan vision incorporates principles of walkability that are essential
for urban life in innovation districts. It encourages workplace activities to occur
on sidewalks, plazas and other shaded outdoor spaces that make up the new public realm.
A sustainable business campus where science and the environment can co-exist and push the boundaries of eco - design. A diversity of commercial real estate elements including business parks, bespoke o�ice, Soho, and an abundance of recreational amenities is coupled with state of the art knowledge-sharing hubs and educational facilities to make BSD Matrix an exemplar sustainable campus model for the 21st century.
A PLACE WHERE SCIENCE AND THE ENVIRONMENT CAN CO-EXIST. People can learn about green technology while appreciating botany sponsored by an environmentally conscious company.
Digital Hub is nestled on a 25 hectares site that functions as a physical platform to serve the business and social activities of technology companies. Its main objective is to see businesses and institutions succeed within an environment that fosters collaboration, social interaction, and a sense of community.
Furthermore, Sinarmas Land has embarked on key projects to support the digital infrastructure.
BSD Smart Digital City: Security and safety will be provided to residents through the use of digital video cameras within the city. Cameras linked to computers shall monitor and control tra�ic lights mounted at major intersections to facilitate vehicular flow. All of this shall be monitored and controlled by a command center.Main features of Digital Hub
This site is located south of Green O�ice Park and nearby the future CBD. Digital Hub technology infrastructure shall enable its occupants to access data with speeds
1.
Landscaped parks with social amenities shall be the hallmark of Digital Hub. Even though located in the suburbs, Digital Hub shall acquire an urban feel to buildings that are interlaced with green spaces to promote social interaction.
2.
Personal mobility within the park is provided through the use of bicycles and Segways that will have their own passing lanes. Interconnected and covered walkways shall promote pleasant leisurely walks.
3.
Public transportation shall be linked to major bus routes and to BSD City Intermodal Station with links to the train station and parking garage for private vehicles.
4.Welcome to Digital Hub!
Strategically located in central BSD business district area and is easily accessed from toll roads, and other surrounding areas. Having Pedestrian Eco Route, Social Spaces, Renewable Energy Strategies and Smart Connectivity
Location
Knowledge Hub
The Amenities
OUTDOOR 1. Ultra Fast Wifi Coverage
2. Bike/Segway Sharing Station
3. Charging/Docking Sharing Pods
4. Eco Covered Walkways
5. Decorative Lighting
6. Side Walk Resto/Café
7. Outdoor Fitness Center
8. Meeting Point Park
9. Giant Gaming Park
10. Outdoor Kitchen/BBQ Party/Party Space
INDOOR 1. Video Conference Room
2. Interactive Meeting Room
3. Indoor Sport Facilities Hall
4. Innovation Show Case Arena
5. Smart O�ices
6. VR Room
7. Social Space
8. Game Room
9. 3D Printing
GREEN OFFICE PARK
THE BREEZE BSD CITY
INDONESIA CONVENTION EXHIBITION (ICE)
AEON MALL BSD CITY XXI
JL. BSD GRAND BOULEVARD
JL. AL SINTAN
JL. BSD GRAND BOULEVARD TIM.
JL. BSD RAYA U
TAMA
BSD CITYBABAKAN
JL. BSD RAYA BARAT
PRASETIYA MULYA BUSINESS SCHOOL - BSD
REVI
R E
NA
DAS
IC
JL. BSD RAYA U
TAM
A