f8 platform updates - training and break outs on incorporating new features
DESCRIPTION
A presentation delivered in September after Facebook's F8 on the new platform updates and how to think and leverage for consumer engagement efforts.TRANSCRIPT
F8 2011 Introduction to Platform Updates Initial Thoughts & Discussion!Mark Spangler!
Timeline!Life caching made simple through people, apps, actions and objects. !
“If the original profile was the first five minutes of your conversation, and the stream is the next 15 (minutes), then I want to show you the rest,”
- Zuckerberg
Timeline!Tell my story on one page. Be a part of the story. !
Real-Time Ticker!Updates friend activity on right side of the screen. Users can engage without losing their place. Apps can publish to ticker after first approval from user adding app. !
“Like” As A Verb!Apps will play a major role in how user “like” items on Facebook. (i.e. watch, read, listen, eat, hike). Think: Actions on Objects !
“Eat” a meal, “Listen” to a song, “Hike” a trail, “Completed” a 1.5 mile run, “Watched” the People’s Choice Awards “Redeemed” a Florida Natural Coupon “Booked” an Expedia Florida Package
Future of Apps !Telling a story, be connected to someone's life, distribution, discovery -> Graph Rank.
Examples: Washington Post Social Reader, Spotify!All apps are now social.!
New Authorization Prompt
Settings can enable aggregation view and Stories.
Social Apps!Live on your timeline, share in real-time. Everything we do is social.!
Social Apps!More than a newsfeed post !
Activity Logs, Reports, Aggregation
New Analytics
Social Apps!All activity can be social and archived.!
Social Apps!Example: Display my recent book reads!
Aggregation of App into a Layout
Easy Configuration
Social Apps!Facebook provides the hooks to configure !
My History!
Structured Data Enables Useful Aggregations.!How can actions translate to stories on the Timeline. Start small. !
Total Lines Committed (Number)
Recent Commits (List)
Reviewers (Gallery)
Last Run (Number)
Total Mileage Roll Up on Course, Sum Calories Burned (Number)
Longest Run (Map)
Break Outs!How can a brand, app or experience play a part in my life story?
Structure a simple Aggregation and brainstorm other inclusions based on Facebook updates.
Create an Aggregation (i.e. Spotify Recent Activity, Longest Run)
Create objects for distribution through the app and timeline. (i.e. Listening to Song, Reading this Book)
Define: What objects (i.e. course) and action types you need to make these work (i.e. run)
What else will provide value?
Think: Like a user. Open to sharing. Documenting my history.
Break Outs!How can a brand, app or experience play a part in my life story?
Structure a simple Aggregation and brainstorm other inclusions based on Facebook updates.
Create an Aggregation (i.e. Spotify Recent Activity, Longest Run)
Create objects for distribution through the app and timeline. (i.e. Listening to Song, Reading this Book)
Define: What objects (i.e. course) and action types you need to make these work (i.e. run)
What else will provide value?
Think: Like a user. Open to sharing. Documenting my history.
Opportunity!Learn & Share.!
WATCH http://www.livestream.com/f8newproducts/
READ https://developers.facebook.com/docs/beta/opengraph/actions/
CONTACT [email protected]