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F5 AGILITY 2018 SPONSORSHIP PROSPECTUS BOSTON, MASSACHUSETTS AUGUST 13–16

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Page 1: F5 AGILITY 2018 SPONSORSHIP PROSPECTUS … · F5 AGILITY 2018 | SPONSORSHIP PROSPECTUS. ... chips, sliced almonds, coconut, ... Will F5 provide marketing staff to assist sponsors

F5 AGILITY 2018 SPONSORSHIP PROSPECTUS BOSTON, MASSACHUSETTS AUGUST 13–16

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To our fellow technology partners:

Applications are no longer built to support business. They are the business. At Agility,

we bring together a communiity of experts to ensure security, infrastructure, cloud and

DevOps practitioners and architects have the latest, must-have information to deliver the

apps that make businesses succeed is what Agility is all about.

Over 2,000 attendees from across the globe joined us in 2017. They participated in

solution-specific programs and experiences designed to ignite creativity, deliver practical

know-how, and build the kinds of connections that fuel personal and professional growth.

Our 2018 event will be even larger, with more breakout sessions, more labs, more

networking, more fun, and more opportunities for increasing awareness, building

relationships, and developing a pipeline for your organization with the industry’s

top prospects.

We invite you to review the enclosed details and respond quickly, as sponsorships

will sell out soon. We look forward to seeing you at Agility 2018.

Sincerely,

The F5 Agility Team

Welcome to Agility

F5 AGILITY 2018 | SPONSORSHIP PROSPECTUS

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Boston Convention and Exhibition Center

“Vastly technical experience, F5 always takes care of us.”

– AGILITY 2017 Sponsor

F5 AGILITY 2018 | SPONSORSHIP PROSPECTUS

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38+3+9+19+6+21+4+I9+2+2+13+5+5+35+8+6+13+2+I

2017 Attendee Data*

1,672TOTAL NUMBER OF ATTENDEES

TECHNOLOGY

EDUCATION

TELECOMMUNICATIONSFINANCE/INSURANCE

GOVERNMENT

OTHER

HEALTHCARE

OTHERADMIN

SPECIALIST

MANAGER

IT

EXECUTIVE

DIRECTOR

CONSULTANT

ARCHITECTANALYST

ENGINEER

Industry

Role

698CUSTOMERS

477PARTNERS

22ANALYSTS

153SPONSORS

*Americas attendee data

F5 AGILITY 2018 | SPONSORSHIP PROSPECTUS

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“I knew the conference was going to be big, I didn’t know

it would be this big.” – AGILITY 2017 Attendee

F5 AGILITY 2018 | SPONSORSHIP PROSPECTUS

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Attendee survey

Attendees who said they plan to attend Agility 2018

87%

97%Attendees who would recommend

Agility to a colleague

2017 Attendee Data*

Total engagements

165,188

727,886

15,756

Earned impressions from LinkedIn and Twitter

Social media data

Organic impressions

*Americas attendee data

F5 AGILITY 2018 | SPONSORSHIP PROSPECTUS

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“Love the labs and hands on opportunity.” – AGILITY 2017 Attendee

“Learned so much in a few days—thanks! ” – AGILITY 2017 Attendee

“Fantastic, crowded, ridiculously innovative, place you need to be every year.”

– AGILITY 2017 Sponsor

62LAB

CLASSES

72BREAKOUTSESSIONS

12SPONSOR

BREAKOUTS

227CERTIFICATION

EXAMS DELIVERED

Agility 2017 by the numbers:

F5 AGILITY 2018 | SPONSORSHIP PROSPECTUS

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2017 Mobile App Data

1,333ACTIVE USERS

1,859UPDATES

7,234COMMENTS

5,026BOOKMARKS

F5 AGILITY 2018 | SPONSORSHIP PROSPECTUS

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2017 Sponsors

F5 AGILITY 2018 | SPONSORSHIP PROSPECTUS

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2018 Sponsorship Packages

SPONSOR BENEFITSPL ATINUM

$50,000

GOLD

$30,000

SILVER

$25,000

BRONZE

$12,500

Speaking Sessions* Breakout session, approximately 50 minutes 2 1 – –

Lab Presentation Sponsor has ability to co-present one 4-hour lab session with F5 1 – – –

Attendee Passes Complimentary conference passes

($695 registration fee for each additional attendee.)15 10 7 4

Bag Insert** Sponsor may provide one insert for attendee conference bag yes yes – –

Branding Opportunities Logo on conference signage

Logo in general session thank you

Logo and company description on event website and mobile application

Banner stand in common areas at event venue

Logo on attendee emails

Logo on closing event signage

yes

yes

yes

yes

yes

yes

yes

yes

yes

yes

yes

yes

yes

yes

yes

yes

listing only

yes

listing only

yes

Solution Expo Expo kiosk***

Monitor

1 meeting room for duration of conference

Lead scanner

WiFi electrical carpet

10 x 20’ Turnkey

2

yes

2

yes

10 x 10’ Turnkey

1

TBD

1

yes

5 x 8’ Turnkey

1

1

yes

3 x 3’ Turnkey

1

1

yes

Customer Reception Private reception–$10,000 credit and promotion by F5 Networks yes – – –

Public Relations and Social Media

Sponsor organization will be thanked with a post/article in the

F5 Newsroom (f5.com/news) and with posts on F5 social media channel(s)

before, during and/or after the event

yes yes yes yes

* Content of presentation topic and materials to be approved by F5.** Sponsor to provide materials at own expense. All materials to be approved by F5.*** Size is subject to change–may be larger after floorplan is determined.

F5 AGILITY 2018 | SPONSORSHIP PROSPECTUS

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Platinum Package

PL ATINUM SPONSOR BENEFITS

One meeting room on the expo floor.

Speaking sessions: Two 50-minute breakout sessions

One 4-hour, hands-on lab session

Attendee passes: 15 complimentary passes

Unlimited additional passes at $695 per attendee

Bag insert:

Sponsor may provide, at their expense, one item to be included in the attendee welcome bag.

Company logo to be included on the following:

Conference signage

Conference website logo and description

General Session thank you

Logo on closing event signage

Conference mobile app: Logo in directory

Company description

Link to featured content

Customer reception: Platinum sponsors will receive a $10,000 catering credit for a hosted reception on Wednesday,

August 15. Reception will be promoted on conference website and mobile app.

Sponsor responsible for event costs above $10,000.

Public relations & social media: Sponsor organizations will be thanked with a post/article in the F5 Newsroom (f5.com/news)

and with posts on F5 social media channels before, during, and after the event.

SOLUTIONS EXPO

10x20 Turnkey booth. Includes two monitors, WiFi, electrical, and carpet. Sponsors may elect

to bring their own trade show property.

*Turnkey subject to change

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Gold Package

GOLD SPONSOR BENEFITS

Speaking session: One 50-minute breakout session

Attendee passes: 10 complimentary passes

Unlimited additional passes at $695 per attendee

Bag insert:

Sponsor may provide, at their expense, one item to be included in the attendee welcome bag.

Company logo to be included on the following:

Conference signage

Conference website logo and description

General Session thank you

Logo on closing event signage

Conference mobile app: Logo in directory

Company description

Link to featured content

Public relations & social media: Sponsor organizations will be thanked with a post/article in the F5 Newsroom (f5.com/news)

and with posts on F5 social media channels before, during, and after the event.

SOLUTIONS EXPO

10x10 Turnkey booth. Includes one monitor, WiFi, electrical, and carpet. Sponsors may elect to

bring their own trade show property.

*Turnkey subject to change

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Silver Package

SILVER SPONSOR BENEFITS

Attendee passes: 7 complimentary passes

Unlimited additional passes at $695 per attendee

Company logo to be included on the following:

Conference signage

Conference website logo and description

Logo on closing event signage

Conference mobile app: Logo in directory

Company description

Link to featured content

Public relations & social media: Sponsor organizations will be thanked with a post/article in the F5 Newsroom (f5.com/news)

and with posts on F5 social media channels before, during, and after the event.

SOLUTIONS EXPO

5x8 Turnkey booth. Includes one monitor, WiFi, electrical, and carpet.

*Turnkey subject to change

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Bronze Package

SOLUTIONS EXPO

3x3 Turnkey booth. Includes one monitor, WiFi, electrical, and carpet.

BRONZE SPONSOR BENEFITS

Attendee passes: 4 complimentary passes

Unlimited additional passes at $695 per attendee

Company logo to be included on the following:

Conference signage

Conference website logo and description

Logo on closing event signage

Conference mobile app: Logo in directory

Company description

Link to featured content

Public relations & social media: Sponsor organizations will be thanked with a post/article in the F5 Newsroom (f5.com/news)

and with posts on F5 social media channels before, during, and after the event.

*Turnkey subject to change

F5 AGILITY 2018 | SPONSORSHIP PROSPECTUS

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Room DropThis sponsorship is limited to one sponsor per night and provides you with the opportunity to share your message with attendees directly at their hotel room. Sponsor is responsible for cost and providing collateral or a giveaway to be distributed during Agility.

Quantity: 2 Cost: $7,500

Dates: Tuesday, August 14, and Wednesday, August 15

Lunch Table DropOne collateral piece or promotional item to be placed at all table settings during lunch. Sponsorship is limited to one company per day. Sponsor is responsible for cost and providing material to be distributed.

Quantity: 2 Cost: $5,000

Recharge StationsEnable attendees to recharge laptops and mobile devices in the conference area. Four locations will be set up at key points in the conference area.

Quantity: 2 Cost: $5,000

Conference SignageYou provide the artwork, we provide the signage. A great way to get added exposure to promote your solutions or experts staffing your booth. Signage will be placed in conference common areas.

Cost: $1,500 per sign location

Traffic BuildersIncrease traffic to your booth with a unique action station, placed next to your booth with signage promoting your sponsorship of the station. Sponsorship also includes branded napkins at the station.

Cost: $7,500 per station

Limited to three stations per meal time. Please let us know your preferred day and whether you’d like a lunch or reception station.

Catering Station Options:

MARKEY LTD VEGETABLE & FRUIT JUICE BARTwo trained baristas press fresh and seasonal, locally-sourced fruits and vegetables to produce the most natural of juices. Menu is designed with nutritional values, taste, and color in mind.

FLAVORS: • Orlando Orange: carrot, apple, ginger, and orange

• Green Goddess: celery, cucumber, spinach, apple, and lemon

• Pink Lady: apple, pineapple, and beetroot

MARKEY LTD FROZEN YOGURT OR SOFT SERVE ICE CREAM BARTwo trained staff members to serve and garnish our popular vanilla frozen yogurt or soft serve ice cream with your choice of toppings.

TOPPINGS:Strawberries, blueberries, pineapple, granola, milk chocolate chips, sliced almonds, coconut, caramel, honey.

MARKEY LTD SMOOTHIE BAR:Two trained baristas cut, shake, stir, and blend an exciting menu. Fresh fruit and natural fruit puree ingredients combine to create colorful and exceptional flavors.

FLAVORS: • Fantastic 5: blueberry, blackberry, strawberry, and

raspberry with cranberry juice

• Tropic Passion: mango, passion fruit, and watermelon with orange juice and coconut water

• Zinger: strawberry, banana, and mint with lime and apple juices

• Pinkie Deluxe: strawberry and morello cherry with low-fat natural yogurt

MARKEY LTD ITALIAN GELATO BAR Two trained staff members scoop and serve various flavors of gelato with an array of flavors—a perfect attraction to your booth. Menu includes intensely delicious dairy-free sorbets and creamy gelato.

FLAVORS: Chocolate, pistachio, vanilla bean, dulce de leche, raspberry, and lemon. Gelato freezer can display up to 6 flavors.

MARKETY LTD ESPRESSO SERVICEFully-trained baristas get the most from our state-of-the-art espresso machines. Our friendly crew ensures a memorable visit, featuring drinks found in any world-class espresso bar. Guests can order a cappuccino, latte, americano, espresso, herbal tea, hot chocolate, and more.

All prices listed in USD

Additional Sponsorship Opportunities

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“Great energy, great time, good people, great conversations.”

– AGILITY 2017 Sponsor

F5 AGILITY 2018 | SPONSORSHIP PROSPECTUS

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Q. Do sponsors get a copy of the attendee contact list?

A. No, sponsors will receive a listing of companies and attendees’ titles but we are not able to share complete contact information. Sponsors will have the opportunity to collect their own contact details through lead capture devices provided. Sponsors presenting breakout sessions will receive a copy of their session attendee list with contact details.

Q. Can sponsors attend the sessions?

A. Sponsors are invited to join educational and social activities at Agility. Lab sessions are an additional cost.

Q. Will F5 provide marketing staff to assist sponsors in developing or fine-tuning sponsorship content?

A. All sponsors will work directly with the F5 events team on their deliverables. Sponsors who have breakout sessions may work with the F5 content team to fine tune their presentation.

Q. Will sponsors be introduced to F5 executives and management?

A. There is no formal introduction as part of the sponsorship. However, F5 executives attend Agility and you will have access to them at the Expo and other social activities.

Q. Are sponsors assigned to a specific hotel?

A. This year Agility will have hotel blocks available during the registration process; sponsors can select the hotel that best suit their needs.

Q. How are sponsorships reserved?

A. Sponsorships are limited and available on a first-come, first-served basis. Sponsorships can be requested through business development executives or channel account managers. If you have additional questions, please email us at [email protected].

SPONSORSHIP SALES OPEN:

December 1, 2017

SPONSORSHIP CLOSES:

June 1, 2018

Dates are subject to change. Sponsors will receive a detailed sponsorship exhibitor manual and timeline upon contract signing.

KEY GLOBAL DEADLINES

FAQs

F5 AGILITY 2018 | SPONSORSHIP PROSPECTUS

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All applicable fees are deemed fully earned and non-refundable upon acceptance by Organizer. Sponsor may not assign or transfer all or any portion of its interest in this Agreement. Sponsorships can be paid via check, wire transfer, or credit card. There is a 3.5 percent fee for all credit card transactions. Upon acceptance of all or any part of this application, the Organizer’s third party vendor, SEI Meetings & Incentives, will send an invoice for all applicable fees on net 30 payment terms. By signing above, Sponsor acknowledges it has read and agrees to the terms of this Agreement, and further agrees to pay the applicable sponsorship fee(s). Sponsor also understands that Sponsor must provide a certificate of insurance meeting the minimum requirements set forth in the Terms and Conditions, as a condition to Organizer accepting Sponsor’s Application. Sponsor must provide such proof of insurance to Organizer at the time Sponsor submits this Application to Organizer.

By filling out, signing, and returning this Sponsorship Application Form and Contract (“Application”) the Company/Division identified below (“Sponsor”) applies to F5 Networks, Inc. (“Organizer”) for sponsorship (“Sponsorship”) and exhibit space (the “Space”) at the “Event(s)” identified in the Sponsorship Levels Form below on the terms and conditions of this “Application” plus the “Terms and Conditions” on the attached pages (collectively, the “Agreement”).

Company name Exhibitor name for online listing

Address City State/Province Postal code Country

Telephone Fax URL

Primary contact name Primary contact phone

Primary emailPrimary contact title

Sponsorship level Sponsorship add-ons

Signature Date

Name (printed) Title

Sponsor Information

Sponsorship Levels

Sponsorship Application Form and Contract

F5 AGILITY 2018 | SPONSORSHIP PROSPECTUS

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SECTION A: TERMS AND CONDITIONS

Options sponsorships will be granted on a first-come, first-served basis. By submitting a signed copy of this Sponsorship Application, the Sponsor acknowledges and agrees to be bound by the terms found in this Agreement, including but not limited to the Sponsorship Application Form and the attached Additional Terms and Conditions.

F5 Networks reserves the right to modify and/or substitute sponsor entitlements due to unforeseen circumstances without any notice to Sponsor.

PRIVACY STATEMENT

At F5 Networks, we are committed to protecting your privacy. F5 Networks uses the information you provide on this form for the purposes of administering this Event. F5 Networks will not share the information you provide with third parties without your permission except where necessary to complete the services or transactions you have requested, or as required by law. F5 Networks is committed to protecting the security of your personal information. We use a variety of security technologies and procedures to help protect your personal information from unauthorized access, use, or disclosure. Your personal information is never shared outside the company without your permission, except under conditions explained above.

SECTION B: ADDITIONAL TERMS AND CONDITIONS

1. License to use Sponsor Logo The Sponsor (a) grants to F5 Networks, for the purpose of the Event, a non-exclusive royalty free license to use the Sponsor Logo to promote and market the Event; (b) warrants that it owns and/or is solely entitled to use the Sponsor Logo; and (c) indemnifies F5 Networks in respect of any action that may be brought against F5 Networks arising out of or in connection with use of the Sponsor Logo.

2. Intellectual Property Rights Any Intellectual Property Rights created and/or developed specifically for the Event shall be solely owned by F5 Networks.

3. No Set Off The Sponsorship fee shall be paid to SEI Meetings & Incentives, as agent for F5 Networks, by the Sponsor without any right of set off or similar rights.

4. Indemnity The Sponsor indemnifies and shall keep indemnified F5 Networks and its officers, agents, and employees against all claims, damages, liabilities, costs, and expenses (including any reasonable legal costs and expenses) arising out of, in connection with, or incidental to (a) any breach by the Sponsor of the terms of this Agreement; (b) any claim made relating to any Sponsor product supplied by the Sponsor or promotional material published or otherwise made available by the Sponsor relating directly or indirectly to F5 Networks or the Event.

5. Exclusion of liability To the extent permitted by applicable law, under no circumstances shall F5 Networks be liable for any indirect, consequential, incidental, special, or punitive damages (including without limitation, damages for loss of business profits, business interruption, loss of business information, or other pecuniary loss) arising out the performance or non-performance of its obligations under this Agreement, even if F5 Networks has been notified of the possibility of such damage arising.

6. Limitation F5 Networks’ liability under this Agreement for any reason shall not exceed the total amount of the Sponsorship fee paid by the Sponsor.

7. Compliance with Laws and Regulations The Sponsor shall abide by and observe all applicable laws, rules, and regulations whether imposed by the Organizer, the proprietors or managers of the Exhibiting Building, or any governmental authorities.

8. Insurance Sponsor shall obtain and maintain in force a policy or policies of insurance that provides coverage of at least five hundred thousand dollars ($500,000) per person and one million dollars ($1,000,000) per occurrence for the injury or death of any person and one hundred thousand dollars ($100,000) for damage to property that results directly or indirectly from (i) any Sponsor product supplied by the Sponsor and/or (ii) any intentional or negligent act or omission of Sponsor’s officers, employees, agents, or contractors during the time or times that they are on property or in facilities of Event for the purpose of engaging in or in preparation for engaging in any activity or purpose authorized by this Agreement.

9. Termination by F5 Networks F5 Networks may terminate this Agreement immediately by providing written notice to the Sponsor if: (a) the Sponsor is affected by an Insolvency Event; (b) the Sponsor commits a material breach of this Agreement and that breach has not been remedied within 14 days of receipt of written notification from F5 Networks of that breach; or (c) the Sponsor engages in conduct which, in the reasonable opinion of F5 Networks, reflects unfavorably on the goodwill, good name, reputation, or image of the Event or F5 Networks.

10. No Assignment Sponsor may not assign, sub-license, transfer, mortgage, charge, sub-contract, or otherwise deal with its rights under this Agreement without the prior written consent of F5 Networks.

11. Force Majeure Except for the payment of money due, neither of the parties shall be liable for delays or failing to perform any of its obligations contemplated in this Agreement to the extent that such failure is caused by an event beyond that party’s reasonable control for as long as such event remains an impediment to performance.

12. Governing law This Agreement shall be governed by and construed in accordance with the laws of Washington State, U.S.A. In the event of any dispute arising out of or relating to this Agreement, the parties will seek to settle the dispute via direct discussions. If a dispute cannot be settled

through direct discussions, the parties agree to first endeavor to settle the dispute via voluntary non-binding mediation, before resorting to arbitration. A mediator will be selected by voluntary agreement of both parties, or in the event both parties cannot agree on a mediator, a mediator will be selected in accordance with the rules of JAMS. The mediation will be held in Seattle, Washington. Each party will bear its own costs and expenses and an equal share of the administrative and other fees associated with the mediation. Any dispute that remains unresolved following mediation will be settled by arbitration administered by the JAMS in accordance with its Comprehensive Arbitration Rules and Procedures utilizing a single arbitrator. The place of arbitration will be Seattle, Washington. Judgment upon the award rendered by the arbitrator may be entered in any court having jurisdiction thereof. The arbitrator will award to the prevailing party, if any, as determined by the arbitrator, all of its costs and fees. “Costs and fees” mean all reasonable pre-award expenses of the arbitration, including the arbitrators’ fees, administrative fees, travel expenses, out-of-pocket expenses such as copying and telephone, court costs, witness fees, and attorneys’ fees. In rendering the award, the arbitrator will determine the rights and obligations of the parties according to the substantive and procedural laws of the State of Washington. The alternative dispute resolution provisions of this Section 10 will not apply to claims related to the misappropriation, infringement, or violation of the intellectual property rights of either party contained herein.

13. Definitions “This Agreement” means the terms set out in the Sponsorship Application Form and these Additional Terms and Conditions.

“Event” means the event set out in the Sponsorship Application Form.

“Insolvency Event” means the happening of (a) an order being made for the winding up of the Sponsor except for the purposes of a voluntary reconstruction or amalgamation; (b) the Sponsor passing a resolution for its winding up except for the purposes of a voluntary reconstruction or amalgamation; (c) a receiver, provisional liquidator, trustee for creditors or in bankruptcy, an administrator or analogous person being appointed to, or the holder of a security interest taking possession of any property of, the Sponsor; (d) the Sponsor suspending payment of its debts; (e) the Sponsor ceasing or threatening to cease to carry on all or a material part of its business; or (f) the Sponsor being or stating that it is, or is deemed by applicable law to be, unable to pay its debts.

14. Cancellation Sponsor shall provide F5 Networks with advance notice of any cancellation of its sponsorship of the Event. Sponsor is not entitled to any refund in the event of any cancellation.

15. Entire Agreement The Agreement contains the entire agreement between the Organizer and the Sponsor regarding the subject matter hereof and may not be changed orally, but only in mutual writing signed by a duly authorized representative of each part

Terms and Conditions

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©2018 F5 Networks, Inc. All rights reserved. F5, F5 Networks, and the F5 logo are trademarks of F5 Networks, Inc. in the U.S. and in certain other countries. Other F5 trademarks are identified at f5.com. Any other products, services, or company names referenced herein may be trademarks of their respective owners with no endorsement or affiliation, express or implied, claimed by F5. 1216 BRO-AG-184256324

[email protected]

F5 Networks, Inc. 888-882-4447 www.f5.com

[email protected]

Europe/Middle-East/[email protected]

[email protected]