1. The Garden Calculator andFarmville For Real

• A presentation by Eve Sibley of WorldFoodGarden.org

and Freeman Murray of Jaaga.in

2. 4 facts about food:

The UN says world food output must rise 70% by 2050

1 billion people in the world are currently undernourished (1/6 of the worlds people)

The current global food system is responsible for 30% of human caused greenhouse gases, largely due to food transport.

People can alleviate greenhouse gases and feed themselves by consuming local food!

3. Technology can help people jumpstartfood gardens 4. Every plant has different requirements for

amount of sunshine

temperature

Nutrients (from soil or other)

amount of water

Companion plants (plants that form a symbiotic relationship with it to support mutual growth)

5. The information age has brought us

Sunshine data for every location on earth

Temperature data for every location on earth

Rainfall data for every location on earth

Information about Companion plants

Social networks of experienced gardeners who share information (Garden Mentors!)

Plus! Loads of data about the nutrition and caloric yield of each plant

6. WorldFoodGarden.org

Seeks to create a Garden Calculator tool that will allow any person in the world to visually design the most appropriate garden for their location according to their preference in caloric and nutritional yield via an easy drag and drop interface

7. Garden Calculator Example with yields andpre-programmed companion planting 8. Garden Calculator Example with yield, companion planting, and monthly planting/harvesting schedule 9. 1 fact about the internet

1,733,993,741 people in the world currently utilize the internet to get information (about 1/3 of the planets people.) And this number doubles in size every 5.32 years.

10. 1/6 of the worlds population is malnourished

three quarters of the families who suffer from poverty and chronic hunger live in rural areas, their livelihoods depending directly or indirectly on farming or fishing. -FAO

11. These people arent rural, but maybe they wish they were 12. 63,370,436people are pretending to farm every month 13. What if Farmville really allowed people to design sustainable garden plots? 14. This is Farm in Farmville This is a farm outside Bangalore 15. Real farm Real farmer Pretend farmer Pretend farm 16. Farmville For Real seeks to create an interface and infrastructure that would allow a consumer to utilize the Garden Calculators real garden data to plan gunta sized raised bed garden by the best gardening practices andthen connect them to a farmer who would grow it 17. Farmville For Real (simplified)

Consumer uses calculator to design gunta sized garden

Farmer plants, maintains and harvests garden according to design

Consumer receives fresh produce from garden

18.

Farmville For Real will be based on the successful model of Community Supported Agriculture (CSA)

19. Community Supported Agriculture (CSA)

Community-supported agriculture (CSA) is a socio-economic model of agriculture and food distribution. A CSA consists of a community of individuals who pledge support to a farm operation where the growers and consumers share the risks and benefits of food production. CSAs usually consist of a system of weekly delivery or pick-up of vegetables and fruit in a vegetable box scheme.

20. Benefits of CSAs/ Farmville For Real

stronger than usual consumer-producer relationship

Close proximity of producer to consumer both reduces pollution and increases freshness of the produce

Pre-season financial support allows farmer to focus on high quality organic foods

21. Additional Benefits of Farmville for Real model

Guaranteed market for struggling Indian farmers, with up-front costs paid

Potential for long-term relationship between consumer and farmer

Consumer participation in Gunta garden design and awareness of daily of farm activities through status updates leads to Consumer pride in farmer/gunta and social sharing about each gunta on consumers Facebook page

Competition driven incentive for farmer to produce higher yields/ quality produce than other farmers in FFR

22. Answers we seek:

Can we find trained organic farmers around Bangalore willing to plant a consumer designed, gunta size raised-bed for a guaranteed market?

What are the costs involved to prepare soil (double dig, add amendments) and water source for each season per gunta?

How much $ would a farmer want per gunta per season?

Would the consumer save money/ pay more/ pay same for their food each month?