f e b r u a r y 2 0 1 4 newsletter - golf edge › images › newsletters › 104-feb-2014.pdf ·...
TRANSCRIPT
1
Dear all,
Welcome to our Golf Edge Newsletter issue for February 2014.
This month, as usual, we are starting with details on the progress
of the towers. Next, we will give you a brief review on what is new
in Golf Edge itself and will go through the most important news of
real estate in Hyderabad and India. Here you will find how the fi-
nalized decisions on Telangana issues will affect stability of Hy-
derabad’s real estate market, also insights on why companies
might be willing to shift their offices to Hyderabad. To conclude
that, we have included two articles on private equity funds act in
Indian realty currently, and the insight on what can be expected in
upcoming six months in India’s real estate. The last part of news-
letter is devoted for important information on Phoenix group pro-
jects and developments.
Enjoy reading!
“My family and I decided to shift from USA back to India and we were looking for a good
community to live in. When I found out about Golf Edge project, its features, location and
amenities, I was surprised because it was for the first time that I had heard of a developer
providing a fully furnished and fully serviced home. The concept is a great fit for my family
and me. It makes life very easy for us.”
Greetings from Satish Chukkapalli
Director of “Power Square” Praveen Malraj speaks:
NEWSLETTER
F E B R U A R Y 2 0 1 4
C O N T E N T :
Greetings from the Director …………......1
Customer speaks....…..…………………...….1
Birthday greetings for customers………..2
The Progress of the Buildings .…….... 3,4
Golf Edge News:
Golf Edge Prices are going up ..…..….....5
Refer your friend ……………………………….5
Model apartments are ready……………..5
IIIT Hyderabad Felicity 2014……………….5
Apollo Doctors’ event………………………..6
Information on EMI …………………………..6
Hyderabad Realty News:
Hyderabad realty heaves a sigh of re-
lief .....................................................7
Telangana bill to have minimal impact on
realty investment in Hyderabad: Proper-
ty consultant………………………….………….8
India Realty News:
Private equity funds returning to realty space again……………………………………….9 Realty sector may see improvement in
next 6 months: Report …………………...10
Phoenix projects and developments……..
……………………………………………………11 -13
Golf Edge links ………………..……………....14
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P A G E 2
Phoenix group sends warm birthday
wishes to all our extended Phoenix
family members who are born in
February!
Ms. Zai Bunnisa Begum – 03/02
Mr. Prabhakar Sayala – 03/02
Mr. Narasaiah Sayala – 03/02
Mr. Mahanandigari Madhusudhan Reddy – 05/02
Mr. Amarnath Aggarwal – 06/02
Mr. Appala Surya Basana – 07/02
Mr. Praveen Malaraj – 08/02
Mr. Chellani Sunil – 08/02
Mr. Atluri Ravi Kumar – 09/02
Mr. K R Choudary – 13/02
Mr. Devender Gandra – 15/02
Mr. Saranu Venkata Raghava Rao – 16/02
Ms. Rachana Mannar – 17/02
Mr. Sasi Kumar Atluri – 22/02
Ms. Bairneni Anusha – 27/02
P A G E 3
Progress of the Buildings
Tower A.
The 29th floor slab is
100% complete. 30th
floor slab is 50% done.
90% of the block work is
completed from ground
floor up to the 19th floor.
Tower B.
The 30th floor slab is
100% complete, and the
construction of helipad
is also completed. 80%
of the block work is
done right from the
ground floor up to the
23rd floor.
Tower A
Tower B
Tower A
Tower B
Tower A
P A G E 4
Club house.
All the floor slabs of the club-
house are completed. Block
work is completed for the
ground floor.
Major Connectivity Road.
The work is currently under pro-
cess for the 120 feet road which
connects ORR and Wipro Cir-
cle. This will greatly reduce the
travel time.
Commercial building.
The decking works on the 5th
floor are currently going on.
5
P A G E 5
Golf Edge News
Model Apartments will be ready on 31st of March: We are glad to invite everyone to visit Golf Edge site and
see the model apartments in Tower B. There will be 5 units
on 14th floor open for you to come and experience the real
luxury in Golf Edge.
N E W S L E T T E R
Golf Edge prices are going up: As the issues of Telangana are finally
solved the prices of real estate is going to
increase rapidly soon. From the month of
April the first increase in prices are start-
ing in Golf Edge. Encourage people you
know to take a step forward and hurry
them up to invest now.
IIIT Hyderabad Felicity 2014: Felicity is the annual cultural and technical festival
of International Institute of Information Technology, Hydera-
bad. It is the biggest festival in the south of India, comprising
the participation of more than ten thousand students. Golf
Edge, Phoenix was the title sponsor of this special event.
Refer your friend or relative to become an integral part of Golf
Edge community. “Select your neighbour” as this privilege is
available only to our dear customers therefore be a part of this
esteemed community and enjoy the benefits.
6
P A G E 6
Information on EMI: We are glad to let you know that we have successfully completed all the slabs and the finishing works
are in active progress.
With reference to the above mentioned subject, we request you to please be informed that on account
of certain technical parameters relating to home loan moratorium period for principal repayment which
are common in most of the lending banks, you may find a difference in the EMI recovered by your
banker and the amount of reimbursement made by us.
Such difference would mainly represent the recovery of principal amount of the loan along with interest.
Your home loan lender might have recently started recovering the principal loan amount in installments
(EMI). Normally, in case of any home loan for properties under construction and where the entire loan
amount has not been disbursed, the banks would only recover the interest portion which we have
agreed to reimburse until registration.
Now, in order to defer the principal repayment of your loan so that there’s no additional impact on your
cash flows, we are in the process of getting your home loan account amended such that the bank
would recover only the interest amount (without any recovery of the principal amount) till registration.
While we arrange to do the needful at the earliest, we request you to please be informed of the differ-
ence in reimbursement. Request you to also please understand that the difference would only be on
account of recovery of the principal amount and therefore, there shall not be any financial impact on an
overall basis.
We shall keep you updated on developments and we shall be glad to provide any other assistance you
may require in this regard. We consider you a most valued customer and we assure you the best of our
services.
Apollo Doctors’ Event: There was an event held for the doctors of Apollo hospitals at the Golf Edge site office. The meet was
an eventful one. Presentations regarding the Golf Edge project were given by our marketing team, dis-
cussions were held followed by a scrumptious dinner at Hyatt.
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P A G E 7
Hyderabad realty heaves a sigh of relief Source: Times of India
The 'sick' realty sector in Hyderabad heaved a huge sigh of relief, with the Parliament finally giving its
nod to the T bill. Developers and realtors alike, rejoiced the end of political uncertainty in the city, which
they stressed was at the root of the crisis prevailing in the property
market over the last few years.
While industry insiders were divided on the issue of Hyderabad
losing some of its business to other major cities in the Seemandhra
region hereafter, they unanimously maintained that the joint capital
would see a drastic correction in realty rates that had touched rock
bottom lately.
"In the next two years, a revision in price is bound to happen. Right
now we are selling at 60% of the rate that's prevalent in Chennai
and this needs to be corrected soon," said C Sekhar Reddy, na-
tional president, Confederation of Real Estate Developers' Association of India (CREDAI). Given the
cost of living in Hyderabad (cheaper than most other metro cities) Reddy said he was optimistic of the
local market pulling impressive investments in the future.
Sandip Patnaik, managing director, Jones Lang Lasalle (JLL-Hyderabad) predicted a similar trend. Ac-
cording to him, the sector is expected to see an immediate northward growth in rates, of anywhere be-
tween 5% and 10%. "Post election, this is set to rise further to touch 15-20%," he added.
And this, sources said, would be irrespective of a temporary stagnation that the industry might face for a
short three to six month period. "Due to immediate sentiments (over the T bill), the market may see
some people holding back their investments for sometime. But given Hyderabad's potential as a realty
hub, that will change soon," said Mahavir P Agarwal, chairman, Koncept Ambience.
Outstation developers too confessed to their faith in the local market and insisted that their projects in
Hyderabad would continue undeterred. "As a business house, all we are interested in is returns. So giv-
en that the IT& ITeS industry, which has the highest buying capacity (of Rs 4,000 per sft and above), in
the city, there is no question of us moving out of here. In fact, now with clarity on the bifurcation issue,
we are ready to go all out with our projects in the city," said R Suresh Kumar, head of Hyderabad opera-
tions of the Bangalore-based Prestige Group.
“...the joint capital
would see a drastic
correction in realty
rates…”
Hyderabad Realty News
8
P A G E 8
Source: Times of India
The passage of contentious Telangana
bill in the Lok Sabha may not have
much impact on investment sentiment
in realty sector across Hyderabad, as
the city has already been planned to
serve as a joint capital for next 10
years, according to property consult-
ant Jones Lang LaSalle.
"The bill is being viewed with mixed
feelings by various stakeholders, but it
is still too early to gauge its impacts on
the real estate industry. That said, it is
likely to end the political uncertainty that
Hyderabad has been facing for the past
few years.
"The outcomes are still unclear,
but Brand Hyderabad is not likely to be
overly affected as it is planned to serve
as a joint capital for 10 years," said
Sandip Patnaik, JLL Managing Director,
Hyderabad.
He further said the city has state-of-the-
art infrastructure and is the most devel-
oped ones in Andhra Pradesh.
"Therefore, it will continue to retain its
relevance and pre-eminence going for-
ward. Over the next 6-9 months, the
overall business sentiments in the city
are likely to remain stable. Investors
may find this period favourable, as
property valuations are low and there
is still potential to capitalise on this,"
he said.
This period is also likely to offer best
deals for genuine home buyers, as
home prices will remain stable for at
least the next 6-9 months.
As a result, residential sales are ex-
pected to rise in the city. Similarly,
office space occupiers are expected
to regain their confidence for busi-
ness continuity in Hyderabad. A fac-
tor that was being negatively affected
by the previous agitations. Even
leasing activity will improve now, and
new occupiers will be attracted to the
city.
"Overall, Hyderabad city has im-
mense growth potential and will defi-
nitely get back into growth trajectory
once things stabilise," Patnaik said.
Meanwhile, the formation of the new
capital for the Andhra Pradesh
(Seemandhra region) is likely to
bring in new real estate opportunities
in terms of the development of the
new capital, which will witness im-
mense infrastructural and real estate
growth.
"However, these developments will
depend largely on the support of
policies and the leadership that will
implement them," he said.
Other key cites of Andhra Pradesh -
Vijayawada, Visakhapatnam, Gun-
tur, Nellore, Ongole and Tirupathi -
are also likely to witness increases
in property prices going forward. As
these cities are in the running for the
new capital, they may witness in-
creased speculation, Patnaik added.
On Tuesday, Lok Sabha passed the
historic bill to carve Telangana out
of Andhra Pradesh amid din and
strong protests by members from
Seemandhra region opposing the
division of the state. The Andhra
Pradesh Reorganisation Bill, 2014,
which has been hanging fire for
long, was adopted by voice vote
along with 38 official amendments.
http://timesofindia.indiatimes.com/
business/india-business/Telangana-bill-
to-have-minimal-impact-on-realty-
investment-in-Hyderabad-Property-
consultant/articleshow/30736236.cms
Continued from page 6
While investors, especially those hailing from the Seemandhra region, are expected to put some of their
money in their 'home ground', but that is unlikely to hamper the city's growth, experts reiterated. "The deci-
sion augurs well for both sides. Of course a lot of pockets in the Andhra region will now see development,
but that will not be at the cost of Hyderabad. That's primarily because the capital city generates maximum
employment at present. It will take a long time for any other city to even come close to it," elaborated
Ashwin Rao of Manbhum Constructions.
What would also work for Hyderabad is its "world-class infrastructure" - complete with the IT corridor and
Outer Ring Road - said D S Prasad, director of Aparna Constructions. "Also, there are a lot of government
policies that investors in other cities (in Seemandhra) will have to battle before working on turning them into
realty hubs," he added.
http://timesofindia.indiatimes.com/city/hyderabad/Hyderabad-realty-heaves-a-sigh-of-relief/articleshow/30638881.cms
Telangana bill to have minimal impact on realty investment in Hyderabad:
Property consultant
9
India Realty News
Private equity funds re-
turning to realty space
again Source: Profit NDTV
Optimistic about the revival of
economy after Lok Sabha
elections, foreign and domes-
tic private equity players are
now returning to Indian real
estate sector, but with caution
and will focus on top six-
seven cities, say industry ex-
perts.
Last year witnessed as many as 393 PE deals totaling $9.67 billion, out of which $40 million were in the real estate sector. “We believe the current senti-ment cannot become worse than (in the) last few years. The real estate sector is ex-
pected to witness a revival this year. This positive senti-ment is encouraging private equity players to re-look at the sector for investment,” PwC executive director Shashank Jain told PTI. Both the domestic as well as international players are look-ing at investing in the sector, he added. In January, ASK Group raised its first tranche of $50 million of $200 million off-shore funds to invest in mid-income residential projects. Brick Ea-gle Group is raising $100 mil-lion to invest in lands for af-fordable housing develop-ment. Indiareit Fund Advisors has finished raising $160.5 million to buy property assets in the major metros. IPAL has be-gun the process to raise $250-300 million through an off-shore fund, and Rs. 300 crore through a domestic fund to
invest in redevelopment pro-jects in the megapolis. Qatar Investment Authority is in talks to invest $200 million in some residential property in the country, while Milestone Capital Advisors is also in the process of raising Rs. 500-crore real estate fund, which is likely to be launched in the next few months, according to industry sources. “Improvement in policy frame-work, banking sector reforms, and increase in construction activities are encouraging in-vestors to look at real estate. There have been investments in real estate asset class, which are giving double digit returns of around 20-22 per cent,” Milestone Capital direc-tor Rubi Arya said. http://profit.ndtv.com/news/
industries/article-private-equity-
funds-returning-to-realty-space-
again-381371
P A G E 9
10
P A G E 1 0
Realty sector may see
improvement in next 6
months: Report Source: Business Today
Even as the current senti-
ment remains sluggish,
industry experts believe
the real estate sector is
likely to see some improve-
ment in the next six
months when property pric-
es will also witness upward
movement.
"As per the stakeholder
survey, not just supply and
demand for residential
property, but price too is
expected to witness an up-
ward movement in the next
six months," Knight Frank
India Chief Economist and
Director-Research Saman-
tak Das said in New Delhi.
He was talking to reporters
after releasing a report on
'Real estate sentiment in-
dex', jointly brought out by
FICCI and Knight Frank
India, a real estate consul-
tancy.
However, if an analogy is
drawn with the 2009 gen-
eral election period, the
determinants of housing
demand are strikingly dif-
ferent this time around,
Das said.
"Property prices have risen
faster than the growth in
household income or gen-
eral inflation during this
period. Interest rates are
much higher. Lack of any
meaningful improvement in
determinants of housing
demand, according to us,
means the situation will
remain the same."
A majority of respondents
surveyed for the report
were positive on economic
front and expect an im-
provement in the next six
months.
Stakeholders feel the realty
market has deteriorated
compared to the last six
months and the current
sentiments are pessimistic
across all zones. However,
east and south zones re-
main marginally more opti-
mistic about near future
compared to the rest, the
report said.
"Compared to the previous
two quarters, sentiment
levels of the industry have
deteriorated in the current
quarter and they are pessi-
mistic across zones, bar-
ring the east and south.
"A greater focus on driving
economic activity and
streamlining regulatory
processes, will help build
both business and con-
sumer confidence," FICCI
Real Estate Committee
Chairperson and Mahindra
Lifespaces Managing Di-
rector and CEO Anita Ar-
jundas said.
The report pointed out that
while there is an evident
optimism for the residential
sector, the office market is
expected to remain de-
pressed in the coming two
quarters.
"Notwithstanding the eco-
nomic risks associated with
the impending general
election, stakeholders ex-
pect an economic expan-
sion during the next six
months," Knight Frank In-
dia Chairman and MD
Shishir Baijal said. http://businesstoday.intoday.in/
story/realty-sector-may-see-
improvement-in-next-6-months-
report/1/203353.html
11
Halcyon, Hyderabad
Halcyon is for the hi-end customer and the connoisseur. It is upscale living packaged with ultra premium luxuries and comforts. Halcyon is located in Jubilee Hills, Hydera-bad. From spellbinding architecture to tailor-made services, Halcyon resembles a five star home making its residents feel proud of own-ing it.
www.halcyonphoenix.com
The Village, Chennai
The Village with 80% greens in OMR, Chen-nai creates a lasting impact on its residents. The holistically planned gated community has an array of home choices giving you an in-stant access to a luxurious lifestyle that you aspire for. Quality, affordability and natural green living.
www.the-village.in
Phoenix Projects and Developments
12
P A G E 1 2
Office space:
Holiday Inn Express-
Duet India Hotels, Hyderabad Ideally located in the Financial District, Gachibowli. It is one
of the most sought after commercial location in Hyderabad.
This area has direct access from Gachibowli – Nanakaram-
guda road. Here micro - market characterized by presence
of MNC, IT and BFSI firms like Microsoft, Franklin Temple-
ton, Wipro, Infosys, Delloite, Computer Associates, etc. Al-
so the developments like Indian School of Business (ISB),
Emaar MGF Boulders Hills – a Golf Course Centric Town-
ship are placed in this area. The first 5 floor with office
space that are marked in the picture are on sale now.
13
P A G E 1 3
Office Space on Golf Edge, Hyderabad
Adjacent to Holiday Inn Express - Duet India Ho-
tels the Office Space on Golfe Edge is coming up
soon. This 24 floor construction going to be ideally
located in the Financial District, Gachibowli - one
of the most growing commercial location in Hyder-
abad.
As it can be seen in the picture below, the slab of
the 5th floor is already finished.
We recently started selling the office space here.
Typical Floor Plan:
14
P A G E 1 4
The Phoenix Lotus Mall is another top-notch venture
in the retail space. A shopping mall of 1.5 million Sft,
located at one of Hyderabad's most happening plac-
es, Kukutpally. Built on 6 acres, the Mall once com-
pleted will have Hypermarkets, International Brands
stores, National high end Retail brands stores , Food
Courts, Entertainment Zones, Multiplex with 11
Screens and many other attractive features.
http://phoenixindia.net/commercialretail.html
Golf Edge Links:
Website: http://golfedge.in/
Brochure: http://www.golfedge.in/images/golfedge_BROCHURE.rar
Floor Plans: http://www.golfedge.in/images/floorplans.rar
Site Plan: http://www.golfedge.in/images/siteplan.rar
Application: http://www.golfedge.in/images/e-applicationform.rar
Walk-Through: http://www.youtube.com/watch?v=B_ukZTSGTg8
Facebook: www.facebook.com/golfedgebyphoenix
Phoenix Lotus Mall - Kukatpally, Hyderabad
CONTACT DETAILS: Director Satish Chukkapalli +91 9885601111 +1 4088002921 [email protected]
Sales team 040 651 33333 040 651 55555 [email protected]