10 Reasons Why You Should be Using Signs To Grow Your Business

Value of a Sign

The average business getsup to 50% of their sales from signage,85% from within 5 miles.

Source: Small Business Association - September 2007

Value of a SignThe exposure generatedby the on-premise sign notonly costs far less thanother media exposures, it also is far more effective.

Source: SIGNLINE, January 2003 – PublicService publication of the ISA (InternationalSign Association)

Value of a SignThe addition of new signage to

previously unsigned buildings, and the replacement of existing signage (generally, with larger signs) resulted in an average revenue increase of 5%.

Source: Small Business Association Website – University of San Diego Study 1995

Vehicle GraphicsMobile billboards create a 200% increase in awareness of your products or services.

Source: Interstate Advertising Corp

Exhibits & Displays“Exhibitors only have 4-6 seconds to grab the attention of someone walking past their exhibit. Adding photography to your trade show exhibit can enhance attendee recall by 26%.”

Source: Center for Exhibition Research -2006

Value of Color-Color increases brand recognition by up to 80%

-Color improves readership as much as 40%

-Color increases comprehension by 73%

-Color can be up to 85%of the reason people buy

Source: The Profit of Color – Color Marketing Group 2007

Source: The Profit of Color – Color Marketing Group 2007

Point-of-Purchase (POP)70% of all brand purchase decisions are made in-store.

Source: The Point-of-Purchase Advertising Industry

DDS – Dynamic Digital Signage• Has a 47% impact on brand awareness• Increases average purchase amount by

29%• Creates a 32% upswing in overall sales

volume,• Generates 33% growth in repeat buyers

and • Pulls in 33% more store traffic

Source: Info Trends - August 2007

• Source: Info Trends - August 2007

Marketing in a Down Economy

B2B firms that maintained or increased their marketing expenditures during the 1981-1982 recession averaged significantly higher sales growth - both during the recession and for the following three years - than those who eliminated or decreased marketing. By 1985, sales of companies that were aggressive recession advertisers had risen 256% over those that did not keep advertising.

Source: McGraw-Hill Research Laboratory of Advertising Performance; Study of Recessions (600 companies studied between 1980 and 1985)

Marketing in a Down Economy

Marketing News reported that in 2001, companies that maintained or increased their marketing efforts managed to boost their market share and outperform those organizations with decreased marketing by almost 250 percent.

Organizations that aggressively marketed increased their market share by 1.5 percent, and the organizations that managed to survive the recession and decreased their marketing budget only gained 0.2 percent.

Source: Profit Impact of Market Strategy (PIMS) study conducted by the Strategic Planning Institute – September 2008