eyefortravel - sales & marketing in travel asia-pacific 2008

in-depth analysis, thought-provoking case studies and essential networking at the industry’s premier sales and marketing event.

Can you really afford to miss out on these vital issues?

seize this vital opportunity to ensure you are maximising your marketing dollar.

REGISTER nOw at www.eyefortravel.com/smapac

Media Partners

Adeline Ee, CR Management, Banyan Tree hotels and Resorts

James Johnson, eCommerce Analysis Manager, virginBlue

Martin Warner, COO, Carlson Wagonlit Travel

Chris Dodd, CEO, roamfree.com

Russel Isaacson, Online Marketing Manager, Expedia australia

Tim Hughes, VP Commercial, hotelClub

Sandra Calabretta, Group General Manager, Constellation hotel Group Darrell Wade, CEO, intrepid Travel

Phil Squires, Manager Sales and Distribution, v australia

Darren Wright, General Manager Australia, airasia X

Andy Conroy, Global Online Director, Lonely Planet

Jamie Perry, Director of Distribution & Commercial Systems, Jetstar

International Scope, unrivalled Quality

SELL MORE, for less…Robust marketing strategies to reinforce your

brand, foster loyalty and increase sales

SAVE $100s by booking today!

Richard Noon, CEO, WebjetBasil Hyman, Marketing and Internet Services, STa Travel

You can earn more - let these expert speakers show you how

29-30th July 2008, shangri-la Hotel, sydney

sales and Marketing in Travel Asia-Pacific 2008

•OnLinE bEST-PRaCTiCE -thetriedandtestedroutetowebsuccess-takeadvantageofamarketsettotreblein5years

•STand OuT FROM ThE CROwd -marketingthatoffersrealbangforyourbuck

•COnquER SEaRChwiththelatestdevelopmentsthatwillkeepyouontop

•Begintheconversation-hOw Can SOCiaL MEdia & uSER gEnERaTEd COnTEnT MakE yOu MOnEy

•CaPiTaLiSE On RECORd gROwTh -grow yourbrandandyourprofitsinlucrativenewmarkets

•STREaMLinE yOuR MuLTi-ChannEL MaRkETing STRaTEgy -harnessthemosteffectivechannelsandcutthedeadwood

check out the exclusive social network – www.eyefortravel.com/smapac/social

Register nOw at www.eyefortravel.com/smapac

The essential event to increase profitability, maximise sales and sharpen your competitive edge

Inanincreasinglycompetitivetravelmarketplaceithasneverbeensovitaltosecurearobustsalesandmarketingstrategy.Thecustomerisbecomingincreasinglyfickleandwithouttherightsalesandmarketingstrategyyouwilllosethem.

Everyinteractionyouhavewithyourcustomerisimportant.Whetherit’sonline,offline,blogs,email,mobile,usergeneratedcontent…atallofthesepointsyoutouchyourcustomer.Howyourcompanyengagesthecustomerateachofthesetouch-pointsinfluencesyourbrand.Getitrightandyouwilltakeadvantageofrecordgrowthintheregion,maximisesalesandexpandyourbrand.Gettingitwrongwillcostyoudear.SalesandMarketinginTravelAsia-Pacific2008istheconferencewhichwillgiveyoutheessentialinformationthatwillrevolutioniseyoursalesandmarketingstrategy–it’s the business equivalent of taking steroids!

Itiswithinyourreach,andwithSales and Marketing in Travel asia-Pacific 2008itcouldn’teasier.Onthe29-30thJulyattheShangri-LaHotel,Sydneywebringtogethertheleadingexpertsoftheindustrytoshowyou–step-by-step–howtoimproveyoursalesandmarketingstrategy.Nononsense,notime-wasting–thetwodayswilltransformthewayyoudobusinesswithconciseinformation,innovativecasestudiesandessentialnetworkingopportunities.

EyeforTravel’scalibreandrespectedinternationalreputationmeansthatwecanofferaglobalperspectivethatwillallowyouraspirationstobecomerealities.Nowhereelsecanyoudrawupontheexpertiseofinternationalexecutivesandmeetthepeoplewhoareshapingtheindustry.

Thisistheessentialeventforpeoplethatwanttogetahead–andstayahead–inthetravelindustry.Reallyaskyourselfwhetheryoucanaffordtomissoutontheseessentialissues:-

A flying start...Theroadmap to online successbringstogetherbestpracticesfromthearoundtheworldandappliesittotheAsia-Pacificregion.LookingintohowyoucangetthebestROIfromyouronlinestrategy,itreallyisthenononsenseapproachtocementingyouronlinereputationandincreasesalesinamarketsettotreblein5years.

new channels, new touch points

Forthoseofusnotlivingincaveit’sobviousthattheindustrylandscapeisgettingmorecompetitive–whatmightnotbeobviousiswhatyoucandoaboutit.defending your market share and growing your brandisessentialforyoursurvival.Lookintonewtouch-pointswhereyourcustomersarenotjustwilling,butwaitingtobuy.Getthefirst-mover’sadvantageinlucrative,untappedchannels.

Cut costs, increase salesYourcustomersareboredwithyourtraditionalmarketing.Beontheirmindallthetimewithnewinnovative new marketingmediathatwillengagecustomersinyourbrandlikeneverbefore.Yourcompetitorsarefindingtheminimalinvestment,maximumreturnsofnewmarketingchannels-it’sabouttimeyoustoppedtreadingwaterwithyourtiredoldadvertising.

break into new marketsRememberthebestruleofdefenceisattack–especiallyinlucrative emerging markets.Toshowyouwhereyoursalesandmarketingspendwillgetmaximumreturnsittakesexperience.That’swhywehavethepeoplethathavebeenthere,donethatandreapedtherewards.Onlywiththeirexperiencedadvicecanyouminimiseriskandmaximiseresults.Youarepartofthefastestgrowingregionontheplanet–isn’titabouttimeyoursalesreflectedthis?

search two-point-zeroif you thought search was a donkey flogged to death – think again!Web2.0hasthrownupawholenewsetofobstaclesforyoursearchsuccessandtomakemattersworseresearchdonebyGoogleindicatestheroleofsearchineCommercehasneverbeensoimportant.Sharetheproblems,discussthechallengesandhearthesolutions.Topthesearchrankingsbyhearingaboutthelatestdevelopmentsinsearch–makesurethatyourmarketingspendisn’twastedbybeingdifficulttofind.

sell to a captive audienceSocialMediaandUserGeneratedContentiswhereyourbuyersare.Butwithsomanyquestionsofhowtoreachthemitoftenseemsoverwhelming.Wedon’tjustshowyouways to penetrate social media and ugC;wehaverecruitedthespecialistswhocanoffereffectivestrategiestomonetizethem.Boostconversions,increaseloyalty,nurturetrust…theopportunitiesarethere,gettheinformationtoseizethem!

Give customers the service they demand

Everyinteractionyouhavewithyourcustomerisimportantandhowyoudealwiththemcanmakeorbreakyourbrand.Withsomanycompetitorslookingtolureyourcustomersawayhavingarobust CRM strategyhasneverbeensoimportant.Notonlywillloyalcustomersdecreaseacquisitioncost,buthavingalegionofhappycustomerswillgiveyouword-of-mouthmarketingthatmoneyjustcan’tbuy.

Ancillary revenue can add up to 18% to your annual turn over. The message from those in the know is simple: if you are in the business of selling travel, you can earn more!

Workshop: boost profits with ancillary revenue

New for 2008!

Day One – 29th July

Don’t miss out – the earlier you book the more you save – so book today!check out the exclusive social network – www.eyefortravel.com/smapac/social

Defend your market share by optimising marketing channels and looking at new touch points

• Yourfuturecustomersarefickle–makesurethatyoustandoutfromthecrowd.Examinethemarketingstrategiesthatwillreinforceyourposition

• Revolutioniseyoursalesbyimplementingtherightmarketingtechnologiesthatwillmakecustomerscometoyou,nottheotherwayround

• Gogreen–arobustenvironmentalstrategywillnotonlyincreaseloyaltybutalsocapturenewcustomersinawaythatconventionalmarketingjustcannotdo.

• It’salwayson,it’salwaysthere…it’smobile.Lookintonew,innovativewaysyoucanmarkettoyourcustomer

• SocialmediawidgetssuchasTripadvisor’sCitiesI’veVisitedandSTATravel’sTripCountdownhavegiventhemuniquepenetrationthatmoneyjustcan’tbuy–hearhowtogetsimilarsuccess

Andy Conroy, Global Online Director, Lonely Planet

Basil Hyman, Marketing and Internet Services, STa Travel

The Roadmap to Online success

• Youcan’tdismissonline:translateyoursuccessfulofflinebrandidentityintotheonlineworldwithoutcannibalisingwhatyouhaveworkedsohardtobuild

• Retainintegrityformaximumsales:offershopfrontservicetotheonlineconsumerandbecometheirone-stoptravelshop

• Web2.0ayearon:cutthroughthehype–whatworked,whatdidn’t…Hearthebestwaystoinvestforthefuture

• Reviewcuttingedgetechnologieswhichcanboostconversionswithoutbreakingthebank

• Establishbasicstrategiestodrivecustomerstoyourwebsite–understandwhereyourcustomersareandhowtoeffectivelyreachthem

• Dealwiththefickleonlineconsumerbymakingsureyourbrandsitsattheforefrontofyourcustomer’smind–beoneofthesitestheytrust,useandreturnto!

Tim Hughes, VP Commercial, hotelClub

Chris Dodd, CEO, roamfree.com

Sandra Calabretta, Group General Manager, Constellation hotel Group

Upgrade to a rich web environment, and make sure your canny sophisticated searchers don’t get left behind…

• Understand–exactly-therolethatsearchplaysinyourcustomer’sbookingcycle.Ensureyouhavetheknowledgetoadapttothechanges

• Yourcustomerisboredwithyourmarketing–lookintonewrichmediathatwillcapturetheirattentionandtheirwallets

• Boostyourselfinthesearchrankings–discoverhowusergeneratedcontentwillplayavitalroleinsearchsuccessofthefuture

• Howcanyouleveragethemostoutofyourcommercialsearchspend–examinehowsearchcanbecomeyourlatestsaleschannel

• Don’twasteit!Makesurethatyourwonderfulnewcontentgetcachedwithbestpracticesforarichwebenvironment

• Maximisesearchinamulti-lingualworld–withsomanydifferentlanguagestoconsiderwhatstrategiesofferthebestROI?

Joe Nguyen, Global eCommerce Director, Millenium & Copthorne hotels

James Johnson, eCommerce Analysis Manager, virginBlue

social Media and User Generated Content – how can it make you money?

• Effectivestrategiestopenetratesocialmedia–hearfromthefirst-moversaboutthesuccessesandfailurestheyhaveexperienced

• Usergeneratedcontenthasmadeyourbrandmorefragilethanever–90%ofhotelsthinkitsimportanttomonitor,yetfewactuallydo–examinestrategiestomonitorandmanageyourbrandinthisdifficultrealm

• Howcanyouusesocialmediatoyouradvantage:socialnetworks,usergeneratedcontent,blogs…weshowyouhowtosqueezeoutthebestROI

• Boostconversionsbyintegratingelementsofsocialmediathatwillreallyaddvaluetoyourbrandwebsite

• Socialmediahasalreadychangedthewayyourcustomersinteractwiththeweb–listentotheexpertsonhowyouneedtoadaptyoursalesandmarketingstrategytostaycompetitive

Richard Noon, CEO, Webjet

Peter Daams, Co-Founder, Travellerspoint

Niall White, Group Strategy Director, house of Travel

Andy Conroy, Global Online Director, Lonely Planet (panel)

call +44 (0)207 375 7228 to secure you place

“Well organized and professionally run event that brings together the top brains in the online travel space” Steve Sherlock, Oodles.com

Unwind and cement the new business relationships you have made at our relaxing cocktail party

“The best conference I have been to in years”Jackie Douglass, voyages Hotels & Resorts

Day Two – 30th July

Don’t miss out – the earlier you book the more you save – so book today!

Secure your place today and save $100s

intermediary issues

• Howistheonlinetravelagencylandscapechanging?WithbiginternationalOTAnamessettingtheirsitesonthemarket,howwillthehome-grownbrandsreact?

• Howarethetravelswitches,suchasGDSs,copingwiththenewtravelindustryreality?Whatadjustmentsaretheymakingtobettersuityoursalesandmarketingneeds?

• Widenyourmarketingreachwithaneffectivemulti-channelstrategy–meetandselecttherightpartnersforyou

• Don’tneglectyourmostprofitablechannel–evaluatethebenefitsofdirectsalesandensurethatyouownyourcustomer

• Meta-searchhasrecentlyreceivedheavyinvestment,isthebigfundingabigdeal?Gettheinformationyouneedtobereadytoreact

Martin Warner, COO Asia Pacific, Carlson Wagonlit Travel

Jamie Perry, General Manager Distribution and Commercial Systems, Jetstar

Keeping your customers happy… really happy!

• Customerexperienceiskey–maximisereturnbusiness,referralsandrecommendations.

• Understandwhatconsumerswantsothatyoucanofferaproductthatrequiresnohardsell,justhasslefreeprofits

• ExamineCRMtechnologiesthatdelivertheserviceyourcustomerwantsandthereturnofinvestmentyoudemand

• Don’tlosebrandintegrityandvaluablesalesbymarketingtothewrongpeople-lookintohowsegmentingyourcustomerbasecanhelptargetyourmarketingtotherightpeople

• Optimiseyoursalesandmarketingstrategyformaximumreturns–cutthedeadwoodandsharpenyourcompetitiveedge

Darrell Wade, CEO, intrepid Travel

Adeline Ee, Customer Relationship Manager, Banyan Tree hotels & Resorts

new Markets – with great challenge, comes great reward

• Meetthenewpartnersthatwilleaseyourtransitionintoanewandlucrativemarket

• It’sallaboutROI!Learnhowtorepositionyourbrandformoresales,lesscostsandgreaterprofits

• Penetratethefertileemergingmarketswithexpertadvicefromthepeoplewhohavebeenthere,donethatandreapedtherewards

• Howdoyouincreaseawarenessofyourproductpropositionacrossmultiplechannelsinnewmarketstoensuremaximumsalesandretention?

• Participateintheessentialforumtoidentifypotentialnewmarketsthatwillgrowyourbusiness–andyourprofits!

Darren Wright, General Manager, airasia X

Phil Squires, Manager Sales and Distribution, v australia

Russel Isaacson, Online Marketing Manager, Expedia australia

“This event is superb” Suchada Borsub, Tourism Authority of Thailand

“The range of speakers was fantastic. Their honest and open speeches showing the good and bad of their past efforts were invaluable as a learning curve for our business”Sally Wiseman, Flightcentre

Have your say…This conference has been specifically designed to encourage interactive participation. Not only will you hear thought provoking presentations and stimulating case studies, you’ll have the chance to join the discussion and have your questions answered.

Ancillaryrevenueisaddingupto18%ofhighlyprofitablerevenuetosomecompany’sannualturnover–whynotyours?Themessageissimple:ifyouareinthebusinessofsellingtravel–yourrevenuescouldbehigher!

Toensureyouhavetheexpertknowledgereadytotakeyourearningstothatnextlevelwehavebroughttogethertheexpertstoshowyouhowtosource,integrate,market,sellandmanageancillaryinventory.Thisworkshopisonlyopentoconferencedelegatessomakesureyoudon’tmissoutonthisfantasticopportunitytogrowprofits.

Charles Johnson, eCommerce Partnerships Manager, virginBlue

Workshop: Grow profits with ancillary revenue

1. Please select the package you require:

Group Discount:Please contact Paul Lane on +44 (0)207 375 7597 or email him at [email protected] for more details on group discounts.

HotEL Discount:We have negotiated a preferential room rate at the Shangri-La Hotel, Sydney. Reservation details will be sent to you when you register. Please note there is limited availability. So we recommend you book early to take advantage of this offer.

5 Easy Ways to Register

Email: [email protected]

Fax: +44 (0)207 375 7576

Call: +44 (0)207 375 7228

Online: www.eyefortravel.com/smapac

Mail: Registrations, EyeforTravel, 7-9 Fashion Street, London, E1 6PX, UK

Please photocopy this form for multiple registrations

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3. Payment

2. Delegate Details

Sign up as a gold delegate and as well as gaining unique insight and fantastic networking opportunities, you will recieve an EyeforTravel industry report. Choose from our latest research reports at www.eyefortravel.com/research.

Super Early Bird 30th May 2008

Early Bird 27th June 2008

Normal

aUS$ 1795

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3 EASY STEPS TO REGISTER

Book before:

silvERIncludes: Two-day delegate pass, CD of presentations with audio

GOlD Includes: Two-day delegate pass, CD of presentations with audio and EyeforTravel’s Research Report

bROnzEIncludes: Two-day delegate pass.

cancELLations:All conference places are fully transferable without any charge. Cancellations received before 5pm (GMT) time on Friday 27th June 2008 will not incur a penalty (credit card registrations are subject to a 5% administration fee). If written confirmation of a cancellation is not received by 5pm (GMT) time on Friday 6th June 2008, we will be obliged to charge the full fee. Please note - you must inform the conference desk in writing of any cancellations on: [email protected] Whilst every effort is made to maintain the advertised agenda, the organisers reserve the right to make changes without notice.

REGISTER On ThE SEcuRE wEbSITE AT www.eyefortravel.com/smapac

Fax this completed registration page to +44 (0)207 375 7576




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interact with the best sales and marketing

speaker line up this year

5 Easy Ways to Register

Email: [email protected]

Fax: +44 (0)207 375 7576

Call: +44 (0)207 375 7228

Online: www.eyefortravel.com/smapac

Mail: Registrations, EyeforTravel, 7-9 Fashion Street, London, E1 6PX

Meet the people who will change you business

Andy Conroy, Global Online Director, Lonely PlanetBasil Hyman, Marketing and Internet Services, STA TravelTim Hughes, VP Commercial, HotelClubJamie Perry, General Manager Distribution and Commercial Systems, JetstarDarrell Wade, CEO, Intrepid TravelDarren Wright, General Manager Australia, AirAsia XChris Dodd, CEO, roamfree.comJames Johnson, e-Commerce Analysis Manager, VirginBlueSandra Calabretta, Group General Manager, Constellation Hotel GroupJoe Nguyen, Global e-Commerce Director, Millenium & Copthorne HotelsRichard Noon, CEO, WebjetPeter Daams, Co-Founder, TravellerspointNiall White, Group Strategy Director, House of TravelMartin Warner, COO Asia Pacific, Carston Wagonlit TravelCharles Johnson, eCommerce Partnerships Manager, VirginBlueAdeline Ee, Customer Relationship Management, Banyan Tree Hotels & ResortsRussel Isaacson, Online Marketing Manager, Expedia AustraliaPhil Squires, Manager Sales and Distribution, V Australia

Secure you place today at www.eyefortravel.com/smapac and SAVE $100s!

no nonsense, no timewasting - a roadmap to higher profits




Why keep the networking and discussion in the conference room. EyeforTravel’s dedicated sales and marketing social network will let you see who else is interested, be the first to hear about developments and get the discussion going before even arriving in Sydney.

Access the exclusive sales and marketing social network at:

www.eyefortravel.com/smapac/social

EyeforTravel has built its international reputaion by offering you expert speakers interrogating an extensively researched agenda. This conference is no exception and will bring together the innovators, industry leaders and decision makers who will enhance your business. Don’t settle for a one day conference which brushes over the issues; choose Sales and Marketing in Travel Asia-Pacific 2008 for international expertise, compelling content and superior networking.

international scope, unrivalled quality...

Get networking Today!

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