eyefortravel - ancillary revenue in travel usa (2008)

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Just imagine what you could learn from these industry trailblazers! Maximize your Profits b y selling additional Products and services along the Customer Purchasing Path How easily can ancillary revenue benefit your business – and how much could it be worth? Which ancillary revenue products and services will deliver maximum profitability for your business? How do you effectively manage your ancillary revenue partnerships – and overcome the technological challenges? What are the secrets of creating a program that’s consistent with your brand – and avoids alienating customers? How should you profile your customers to target them with the most relevant ancillary revenue offerings? How easily can you maximize ancillary revenues from your loyalty program? How can hotels, casinos and other suppliers jump onto this lucrative, airline-led bandwagon? Ancillary Revenue in Travel USA TWO FULL DAYS OF EASY-TO-IMPLEMENT, REVENUE-BOOSTING IDEAS Get 3 Conferences for the Price of 1! BOOK NOW AND GAIN UNLIMITED ACCESS TO ALL THREE TRAVEL DISTRIBUTION SUMMIT CONFERENCES - FULL DETAILS INSIDE Register before July 18 to SAvE $300 on your conference pass! sponsors Charlie Sultan, MD Sales, Planning and Analysis, American Airlines Brett Cochran, Director of Business Development, JetBlue Airways Rom Hendler, VP Strategic Marketing, The Venetian Resort Hotel Casino Jim Young, VP Sales, Distribution and Marketing, Frontier Airlines Glen Harvell, VP and General Manager, Travelocity On Location Gregg Schulze, VP Air, The Americas, Expedia Chris Amenechi, Senior Director International eCommerce and Distribution Planning, Continental Airlines Julie Szudarek, VP of Revenue Management, The Americas, Orbitz Worldwide Greg Webb, Chief Marketing Officer, Sabre Travel Network and Sabre Airline Solutions Tad Hutcheson, VP Marketing and Sales, AirTran Airways Travel Distribution Summit N. America 2008 1-2 October, Caesars Palace, Las Vegas

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Page 1: EyeforTravel - Ancillary Revenue in Travel USA (2008)

Just imagine what you could learn from these industry trailblazers!

Maximize your Profits by selling additional Products and services along the Customer Purchasing Path

• How easily can ancillary revenue benefit your business – and how much could it be worth?

• Which ancillary revenue products and services will deliver maximum profitability for your business?

• How do you effectively manage your ancillary revenue partnerships – and overcome the technological challenges?

• What are the secrets of creating a program that’s consistent with your brand – and avoids alienating customers?

• How should you profile your customers to target them with the most relevant ancillary revenue offerings?

• How easily can you maximize ancillary revenues from your loyalty program?

• How can hotels, casinos and other suppliers jump onto this lucrative, airline-led bandwagon?

Ancillary Revenue in Travel USA

Two full dAyS of EASy-To-implEmEnT, rEVEnuE-booSTing idEAS

Get 3 Conferences for the Price of 1!Book now and gain unlimited access to all tHRee

tRavel distRiBution summit confeRences - full details inside

Register before July 18 to

SAvE $300 on your conference pass!

sponsors

CharlieSultan,MD Sales, Planning and Analysis,American Airlines

BrettCochran,Director of Business Development,JetBlue Airways

RomHendler,VP Strategic Marketing,The Venetian Resort Hotel Casino

JimYoung,VP Sales, Distribution and Marketing, Frontier Airlines

GlenHarvell,VP and General Manager, Travelocity On Location

GreggSchulze,VP Air, The Americas, Expedia

ChrisAmenechi,Senior Director International eCommerce and Distribution Planning,

Continental Airlines

JulieSzudarek,VP of Revenue Management, The Americas,Orbitz Worldwide

GregWebb,Chief Marketing Officer, Sabre Travel

Network and Sabre Airline Solutions

TadHutcheson,VP Marketing and Sales, AirTran Airways

Travel Distribution Summit N. America 20081-2 October, Caesars Palace, Las Vegas

Page 2: EyeforTravel - Ancillary Revenue in Travel USA (2008)

Register Now Online at www.eyefortravel.com/tdsusa

gain Access to Three Co-located Conferences on one pass and Choose from over Twenty in-depth Sessions!

Airlines are raising their revenues at little extra cost by unbundling their fares and selling additional products on their websites. The impact on their bottom line is massive and now hotels, car hire, cruises, ferries, tour operators and OTAs are all moving into this lucrative money earner.

The message is simple: if you are in the business of selling travel online – your revenues could be higher! With more and more customers buying direct from the supplier the opportunities for growing your revenues by unbundling, up-selling and cross-selling are enormous.

The conclusion is clear: ancillary revenue works and now it’s your turn to take a cut of the profits. Growing ancillary revenue as part of your business model is essential to the survival of your company, especially

during a weak economy. But making money is never that easy – what products do you offer, when and how? How do you continue to sell right through the travel trip. And how do you assess the risk to your brand if an ancillary product fails to live up to what has been promised?

This year, for the first time in North America, EyeforTravel brings you Ancillary Revenue in Travel USA 2008: focusing on what you need to know to grow your ancillary revenue, boost your profits and become super-competitive. The conference brings together the companies, such as American Airlines, Continental Airlines, Orbitz, JetBlue, Frontier Airlines, Expedia and Spirit Airlines - Those who are truly leading the way in the industry. From managing to marketing, products to payment; this conference will show you how to tailor your product proposition to fully realize your profit potential.

With such a wealth of information and opportunity Ancillary Revenue in Travel USA 2008 will take the industry’s ancillary revenue strategy forward. Make sure you’re not left behind and miss out and register today.

Whatever travel product you sell - with ancillary revenues you can earn more

This is a visual representation and is not a timed agenda

This year we have co-located three conferences under one roof to provide you with the opportunity to network with a greater variety and number of travel executives. And purchasing one conference pass gives you access to all

three conferences, meaning that you can choose from over twenty in-depth sessions examining Technology, CRM, Ancillary Revenue, Revenue Management, Pricing, Distribution, eCommerce and Online Marketing. Tailor your two-day

conference experience by selecting the sessions that suit your areas of expertise and come away with a wealth of information and a list of contacts that simply isn’t available anywhere else.

“The ancillary Revenue in Travel Europe conference

provided an excellent opportunity to learn about innovative ways to drive additional yield in a high commodity marketplace”

Lowell Miller, Sr. Director IT Business Solutions, Frontier Airlines

LUNCH BREAK

MORNIN

GAFTERNOON

Digital trends for 2008

Online advertising Campaigns

Website Optimization

using social media to Enhance Distribution

Customer Behavior

ThE TRaVEL DisTRibuTiON

ExECuTiVE CONFERENCE

REVENuE MaNagEMENT & PRiCiNg iN

TRaVEL

aNCiLLaRy REVENuE iN TRaVEL

Forecasting

impact of Changing Fare structures on rm

Consumer-Centric revenue management

Dynamic packaging

profit Optimization

ancillary revenue from a-Z

profile Customers with precise products

ancillary revenue and loyalty

is ancillary revenue program Consistent

with Your Brand?

LUNCH BREAK

MORNIN

GAFTERNOON

role of innovation in Online travel

the staying power of traditional tour Operators

meta-search: Who, How & When

How to sell travel in an Economic Downturn

the rise of next-Generation travel

intermediaries

the Evolution of the GDs

TRaVEL DisTRibuTiON

ExECuTiVE CONFERENCE

REVENuE MaNagEMENT & PRiCiNg iN

TRaVEL

aNCiLLaRy REVENuE iN TRaVEL

pricing in an Economic slowdown

align Distribution With revenue management

the role of revenue managers

small & independent Hotels

rm techniques for Groups & meeting space

rm and Condos

managing ancillary revenue internally

and Externally

third-party technology and

ancillary revenue

dAy 1 dAy 2

Net

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rty

5-7p

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ose

of day

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Which products to Offer, and When?

How can ancillary revenue Benefit travel?

a Customers Willingness to pay

Consumer response to ancillary revenue

Page 3: EyeforTravel - Ancillary Revenue in Travel USA (2008)

Boost Your Profits with High-Margin Ancillary Revenues

For More Information Call James Brown on +44 (0) 207 375 7551 - UKRegister Now Online at www.eyefortravel.com/tdsusa

October 1st: 9.00am – 7.00pm

Chairman: Patrick Murphy, Chairman, Aviation Group, Performance Consultants International (former Executive Chairman of RyanAir)

9.00 – 9.30: Opening Keynote

how Can ancillary Revenue benefit the Travel industry?To offset soaring fuel costs, United Airlines has begun charging passengers for a second bag – a move that will generate an estimated $100m•Howshouldyoudefineancillaryrevenue-isitjust

another term for nickel-and-diming your customers?•Whyisthetravelindustryparticularlysuitedto

delivering significant ancillary revenue?•Whatfactorsaredrivingtheneedforancillaryrevenue?•Whatisthedifferencebetweengenuineancillary

revenue and unbundling? •Creatinganancillaryrevenueprogramforyour

particular business: How much money could you make?

Patrick Murphy, Chairman, Aviation Group, Performance Consultants International (former Executive Chairman of RyanAir)

9.30 – 11.00: session 1:

Which ancillary Revenue Products best Complement the Travel Purchasing Corridor – and Deliver Maximum Profits?Starwood Hotels make $250k per year by selling chocolate tortes, while Allegiant Air has a thriving range of Elvis-inspired sunglasses. •Howcanyoucreatealistofinnovativeproductsthat

are ideally suited to your brand and reach – and identify the items that are serious money-spinners?

•What“special-servicerequests”canyouaddinthebooking process – and fulfill with ease

•Travelinsurance–theancillaryrevenueno-brainer:How can you successfully push insurance to your customers and what kind of returns should you expect?

•Howcanyouexploittheboomindestinationandexperiential travel to sell ancillary products?

•Whatkindofexperientialservicesandsouveniritemswork best with destination seekers?

• In-flightandin-roomentertainment:Whichnewideasare working best right now?

•Thecruiseindustryandancillaryrevenue:Howeasilycan you form profitable third-party partnerships?

•When–andwhere–isthebesttimetosellyourextraproducts and services? Can you expand your window of opportunity?

Jim Young, VP Sales, Distribution and Marketing, Frontier Airlines Dave Jones, Director, Web Business, WestJet Dr. Natasa Christodoulidou, Ph.D, Assistant Professor of Marketing, California State University, Dominguez HillsGlen Harvell, VP and General Manager, Travelocity On Location

11.00 – 11.30: Networking Coffee Break

11.30 – 1.00: session 2:

ancillary Revenue Partnership Management: What structure do you Need to succeed? Allegiant Air, has 37 hotel partners in Las Vegas alone, and in June 2006 they filled 30,000 room nights in the city

•Howdoyouevaluatethevalueofanancillaryrevenue program to your organization and convince senior management to invest?

•Howcanyouprovidetherightpartnershipstoincrease ancillary revenue?

• Isitevermoreprofitabletogoitalone?

•Shouldresponsibilityforancillaryrevenueliewithone person in your organization, or is it better shared between the relevant departments?

•What’sthemostprofitablewaytoaddpartnerships with leisure companies and destination-based organizations?

•Whatarethekeymanagementrisks–internallyand within your partnerships - and how can you minimize them?

•Whichsystemswillyouneedtohandlethepressure that accelerating customer demand will place on your infrastructure?

• Integratingthird-partyrelationshipsintoyourbusiness processes:

- What will your partners expect from you?

- What information will you be expected to share with your ancillary revenue partners?

•Howdoyouevaluateyourpotentialrevenuestreamsbyincorporatingreasonabletrafficflowsand conversion expectations?

Julie Szudarek, VP of Revenue Management, The Americas, Orbitz Worldwide Brett Cochran, Director of Business Development, JetBlue Airways Chris Amenechi. Senior Director International eCommerce and Distribution Planning, Continental Airlines Rod Cuthbert, CEO, Viator John McEwan, Director of Revenue Strategy, Vail resorts

1.00 – 2.00: Roundtable Lunch Break

2.00 – 3.30: Keynote session 3:

Third-Party Technology: Will it help or hinder your ancillary Revenue Objectives?The GDSs don’t fully support interactive seat maps so they can’t sell exit rows to generate ancillary revenue. What else needs to change?

•HowcantheOTAsandGDSsaccommodateairlines if they are bundling/unbundling ancillary products – and are the GDSs actually capable of unbundling?

• IsGDStechnologyflexibleenoughforcomplexfare structures like those of Air Canada?

•Utilizingyourancillaryrevenueprogramtobenefit your direct distribution strategy: How can you encourage consumers to go direct?

•Whatworksbestwhenitcomestomerchandizing and up-selling via a GDS?

•AreXMLinterfacesamust-haveforairlinesthat are determined to succeed at generating ancillary revenue?

•Howcanyoucreatesynergiesbetweenvariousplatforms to package products fast – and seamlessly – to your end users?

Charlie Sultan, MD Sales, Planning and Analysis, American AirlinesGregg Schulze, VP Air, The Americas, expediaRobert Buckman, Director of Airline Distribution Strategies, Amadeus north AmericaCormac Wheelan, CEO, Datalex

3.30 – 4.00: Networking Coffee Break

4.00 – 4.30: Expert analysis

how do you Measure a Customer’s Willingness to Pay for ancillary Products? •Learnawaytounderstandwhatyourcustomer’s

value in order to increase ancillary revenue

•Findouthowtodetermineacustomer’swillingness to pay for certain products

•Shouldyoufocusonadd-onsorshouldyouencourage your customers to pay more for existing products and services?

•Hearfascinatingstatisticsfromanacademicstudy on ancillary revenue in the airline industry

Stowe Shoemaker, Associate Dean of Research, University of Houston

5.00 – 7.30: Networking Cocktail Party

This conference has been structured to encourage active participation. Not only will you hear stimulating, thought provoking presentations, you’ll have the opportunity to have our say & get your questions answered. What’s more there will be ample time to meet, network & do business with your fellow senior-level executives; at the event, during the breaks and at our networking drinks party.

Interactive Participation

Page 4: EyeforTravel - Ancillary Revenue in Travel USA (2008)

Book Before July 18 For Early-Bird Discounts

Grow Your Brand by Offering an Expanded Product Mix

October 2nd: 9.00am – 4.00pm

9.10 - 9.40: Opening Keynote:

ancillary Revenue from a to Z•HowlucrativecouldAncillaryRevenuebefor

your business?

•Whyisthelow-costairlinemodelparticularlysuited to Ancillary Revenue?

•Howcananancillaryrevenuestrategyhelpyou offer a lower base fare and appeal to price conscious customers?

•HowdoesAncillaryRevenuerelatetoyourbrand?

•GetexpertadviceforimplementinganAncillaryRevenue strategy throughout your company

Barry Biffle, SVP and CMO, Spirit Airlines

9.40 – 10.10: Expert analysis:

a Framework for understanding the Consumer Response to ancillary Revenue•Howmuchcontroldocustomerswantovertheir

ancillary revenue choices?

•Howdoestheprocessofprovidingtheopportunity for ancillary revenue increase overall satisfaction and customer loyalty?

•Discoverhowtoacquireancillaryrevenuewithout alienating your customers

Stowe Shoemaker, Associate Dean of Research, University of Houston

10.10 – 10.45: Networking Coffee Break

10.45 - 12.00: Keynote Presentations

how Do you Make your ancillary Revenue Program Consistent with your brand? Southwest started to issue seat numbers in a pre-flightemail–creatinganidealancillaryrevenueopportunity. But to do this, they had to stop young families boarding first. Does it really pay to alienate certain customer segments in favor of generating additional revenues?

•Airlinesareexperimentingwithservices and products that were once free. To what extent does this alienate customers – and does it matter?

•Areancillaryprogramsinconsistentwitha legacy carrier brand – or not?

•NorthAmericantravelersandtheirsensitivitiesto hidden/additional costs: Which products and add-onswillflightpassengerswillinglypayfor?

•CanUSairlinescopytheEuropeanLCCmodelthat often includes travel insurance by default, forcing an opt-out policy on customers? Would this work? And is it legal?

•Canunbundlinghelpyoutobetruetoyourbrand – and your customers’ expectations?

Greg Webb, Chief Marketing Officer, Sabre Travel network and Sabre Airline SolutionsTad Hutcheson, VP Marketing and Sales, AirTran Airways Sandy Gantt, Managing Director E-Commerce, United Airlines

12.00 - 1.00: Roundtable Lunch Break

1.00 – 2.30: session 4:

What’s the Most Effective Way to Profile your Customers and Target Them With Precise ancillary Revenue Offerings?•Unbundling:Ifyouloweryourbasefareand

appeal to price-conscious customers and those who don’t want to pay for certain items, will you actually increase revenues?

•Usingbehavioraltargetingtoofferadditionalservices within the purchasing path:

- How do you recognize customer preferences?

- How easily can you analyze previous purchasing behavior?

- What type of content is most likely to generate an immediate sale?

•Howcanyoupromoteancillaryserviceswithmobile offers, that’s based on customer profiles and relevant to their travel experiences?

•Howcantheairlinesusecustomerprofilestocross-sell travel insurance and other products?

•Howcanyoumakeyourwebsitearetailoutlet?

•Howcanyousuccessfullytargetbusinesstravelers with ancillary products?

•Howshouldyoutweakyourproductofferingstogain maximum revenues?

John Lambe, CTO, OpenJaw Technologies & Vice-Chairman of the OpenTravel Board of DirectorsRom Hendler, VP Strategic Marketing, The Venetian resort Hotel CasinoMore speakers for this session to be announced shortly – please check website for details

2.30 - 3.00: Networking Coffee Break

3.00 - 4.00: session 5:

how Can you Maximize ancillary Revenues from your Loyal Customers?USAirwayshasrecentlyreformedfrequent-flyerbenefits to offset rising fuel costs. Is this a wise financial decision?

•Canancillaryrevenueplayaroleinincreasedcustomer loyalty?

•Howdoyoubalancetheneedtodriveancillaryrevenue against the risk of alienating loyal customers?

•With60millionmembers,AAdvantagehasbecome more than a loyalty program, it’s a multi-faceted marketing vehicle for a variety of business entities. How can legacy carriers piggy-back on the massive success of their loyal programs?

•Doesàlacartepricingalienateelite-status,frequent-fliers?

• Isthediminutionofperksinevitablewhenyouembark on an ancillary revenue program?

•DeltaAirLineshasrolledtravelinsuranceintoits loyalty program: How easily can you offer personalized travel insurance to your regular customers?

Rob Bunker, Director, Revenue Management Consulting & Analysis, Harrah’s entertainmentMore speakers for this session to be announced shortly - please check website for details

Ancillary Revenue Facts:

$334 million: The amount Ryanair made in ancillary revenue in 2007

74%: The increase in ancillary revenue Ryanair recorded over the past two years

$248 million: How much European LLC EasyJet made in Ancillary Revenues in 2006

$22: The amount you would save per day if you hired a small car direct from Hertz rather than through Ryanair

$38 million: The estimated profit European airline and ferry operators have made from scratch-cards and phone cards

book now to avoid disappointment

Page 5: EyeforTravel - Ancillary Revenue in Travel USA (2008)

You competitors are already making serious money – Are you losing out?

Yes!! Please register me for Travel Distribution Summit 2008 Mr / Mrs / Ms / Dr: First name: Last name:

Company: Position/Title:

Telephone: Fax:

Email:

Address:

Zip code:

Country:

Payment:

I enclose a check/draft for: $_________________ (payable to First Conferences Ltd)

Please invoice my company: $_________________ Purchase Order No.:____________________

Please charge my credit card: $________________ AMEX Visa Mastercard

Credit card number: Security code: Expiry Date:

Name on card: Signature:

NB: Full paYmeNt must Be received BeFore the eveNt© Copyright 2006 First Conferences Ltd. EyeforTravel reserves the right to make changes to the programme prior to the event. All rights reserved.

www.firstconf.com/firstconf/legal_notice.html This document contains original material which is protected by copyright. No unauthorised use of the materialherein may be made without the prior consent of First Conferences Ltd. EyeforTravel is a proprietary creation and trademark of First Conferences Ltd.

Block letters please

REGISTER NOW!

• Email: [email protected] with your full contact details and we will process your registration

• OnlinE: Go to www.eyefortravel.com/tdsusa and submit your details for instant confirmation. You can pay directly on the secure site or request an invoice.

• mail: This form to: Registrations, EyeforTravel, 7-9 Fashion Street, London E1 6PX, UK

• Fax: Back this form to 1 800 814 3460

• Call: The booking hotline on +44 (0) 207 375 7551

5 Ways TO REgisTER GrOup DisCOunts: The sooner you book the more you save! Early bird offers could save you $300, so book soon to get the best possible price.

Plus the more people you bring, the more you will save! If you buy 4 conference passes you will receive one free pass. For more details on group discounts please call James Brown +44 (0) 207 375 7551 or email [email protected]

HOtEl DisCOunts: We have arranged a special discounted room rate at Caesars Palace. Reservation details will be sent to you when you register. Please note that there is limited availability, so it is recommended that you book early to take advantage of this offer.

CanCEllatiOn pOliCY:All conference places are fully transferable without any charge at any time. There will be no penalty for cancellations received before Friday 5th September 2008 (Credit card registrations are subject to a 10% cancellation fee). If written confirmation of a cancellation is not received before Friday 5th September 2008 we will be obliged to charge the full conference fee. Please note, you must inform the conference desk in writing of any cancellations: please email [email protected]

“Really informative conference with lots of good advice from

key people in the travel market. An excellent way to turn new contacts

into real business”Jason Rivolta, Commercial Director, mobile trails

“As ever, a very informative event with fantastic opportunities to learn

coupled with a platform for networking and doing business”

Chirac Shah, Online Marketing Executive, the Holiday place

“I got everything I wanted out of this event. Great networking, interesting

topics and great ideas” Penny Roberts, International Sales Director, GO-sim

“As usual, Eyefortravel have provided essential information in an entertaining way. Candid

speakers and case studies help to illustrate both how important ancillary

products can be to the development of your business and how difficult they

can be to implement”asa sergeant, Web Marketing Executive, the Holiday place

This conference is a key forum for high-level executives to network,

learn and discuss their future strategy. When we held this event in Europe it sold out and feedback

was excellent. see what you European counterparts had to say

about this inaugural event:

Ancillary Revenue in Travel USA 1-2 October, Caesars Palace, Las Vegas

Register on the Secure Website at www.eyefortravel.com/tdsusa

Register before July 18 to

SAvE $300 on your conference pass!

Please tick the package price box you require below:

GOLD PASSIncludes:• NorthAmericanOnlineTravelMarket

Report(worth$995ifpurchasedseparately)

• 2DayConferencePass• CD-Romoftheconference(audio

andpresentations)

$2195 $2395 $2495

$1295 $1495 $1595BrOnze PASS

Includes:• 2DayConferencePass

$1495 $1695 $1795

SILVer PASSIncludes:• 2DayConferencePass• CD-Romoftheconference(with

presentationsandanaudiostream)

Register before 18 July 2007 SAVE $300

Register before 22 August 2007 SAVE $100

Register after 22 August 2007

Purchasing one conference pass gives you access to all 3 conferences: • The Travel Distribution Executive

Conference 2008 • Revenue Management & Pricing in

Travel 2008 • Ancillary Revenue in Travel

What is the North american Online Travel Market Report?this report will provide you with up to the minute data and strategic analysis of the Us online travel market. Incorporating an overview of the market, as well as detailed sector analyses which uncover trends of airlines, hotels and intermediaries, plus an insight into leading companies, this report will help you to strategically position your company. exploring historical data from 2002 and looking forward to 2010, this is an essential source of market intelligence that will enable you to define your online strategy for 2008 and beyond.

Page 6: EyeforTravel - Ancillary Revenue in Travel USA (2008)

Travel Distribution Summit N. America 2008

Book now at: www.eyefortravel.com/tdsusa

Ample opportunities to network with fellow attendees and meet potential partners…

EXPERT SPEAKERS INCLUDE

Travel Distribution is based on partnerships and at this event distribution deals are initiated, refreshed and most importantly sealed. Our delegates are some of the most senior decision-makers in the travel industry and with 800+ people expected at our 2008 Summit the networking possibilities are endless. We know how important your time is, which is why we have specifically designed this event to allow you to meet your fellow delegates and start talking. These include:

ONLINE CONTACT CENTER – Organize meetings in advance and touch base with those crucial contacts through our online networking center. This online system will be up

and running before the event so you can make initial contact and after the event to catch-up with the people you missed. By limiting the number of emails we’ll ensure that you only hear from potential partners and avoid spam.

PRE-REGISTRATION PARTY – 30th September – Once arriving at Caesars

Palace, come and meet your fellow delegates in the Hotel bar. Collect your badge and avoid the morning rush. It’s an ideal place to meet old

friends and start your networking before heading out into Las Vegas.

COCKTAIL EVENING – 1st October – We know that you want to meet your fellow delegates and speakers in a social environment at the end of an information-packed first day - which is why our networking

receptions are always such a great success! Being held in the exhibition hall, this informal environment is the perfect opportunity for you to see the products on offer, meet your fellow delegates and discuss the issues that have been raised.

COFFEE AND LUNCH BREAKS – The backbone of your networking; you’ll be able to cement relationships and discuss future business opportunities during two lunch breaks and four coffee breaks. We promise you’ll have ample time to network with your fellow attendees across the two days

Brian Robb, SVP Corporate Development, The Mark Travel Corporation

Frank Petito, SVP Corporate Development, Orbitz Worldwide

Gregg Schulze, VP Air, The Americas, Expedia

Noreen Henry, VP Hotels & Packaging, Travelocity

Tammy Peter, VP Global Distribution Strategy, Wyndham Hotel Group

William Koo, Chief Marketing Strategist, Castle Hotels & Resorts

Ben Druce, Director of Revenue & Pricing, WestJet

Dr. Peter Belobaba, Principal Research Scientist, MIT International Center for Air Transportation

Brett Cochran, Director of Business Development, JetBlue Airways

Diane Clarkson, Travel Analyst, Jupiter Research

Dr. Natasa Christodoulidou, Ph.D, Assistant Professor of Marketing, California State University, Dominguez HillsElizabeth Churchill, VP Sales & Marketing, Aqua Hotels & Resorts Barry Biffle, SVP & CMO, Spirit Airlines Glen Harvell, VP & General Manager, Travelocity On LocationGreg Webb, Chief Marketing Officer, Sabre Travel Network & Sabre Airline SolutionsAmy Scarth, Head of Research, EyeforTravel Chinmai Sharma, VP Revenue Management, Wyndham Hotels & Resorts Chris Amenechi, Senior Director International eCommerce & Distribution Planning, Continental Airlines Chris Anderson, Assistant Professor, Cornell University, School of Hotel Administration

Cormac Wheelan, CEO, Datalex

Dave Jones, Director, Web Business, WestJet

David Gross, SVP Global Airline Distribution, Sabre

Gregg Chapman, Senior Manager Revenue & Profit Management, Walt Disney Parks & Resorts

Gregory Saks, Director, Compete

Jake Fuller, Managing Director, Thomas Weisel Partners

Jay Hubbs, Director of Revenue Management, Expedia Partner Services Group

Jim Rozell, Senior Director Revenue Optimization, Carlson Hotels Group

Julie Szudarek, VP of Revenue Management, The Americas, Orbitz Worldwide

Kate Varini, Senior Lecturer, Oxford Brookes University & Founder, betterrevenue.com

Kim Nugent, Corporate Director of Revenue Management, Benchmark Hospitality

Rob Bunker, Director, Revenue Management Consulting & Analysis, Harrah’s Entertainment

Jim Young, VP Sales, Distribution & Marketing, Frontier Airlines

John Lambe, CTO, OpenJaw Technologies & Vice-Chairman of the OpenTravel Board of Directors

John McEwan, Director of Revenue Strategy, Vail Resorts

Robert Buckman, Director of Airline Distribution Strategies, Amadeus North America

Rod Cuthbert, CEO, Viator

Rom Hendler, VP Strategic Marketing, The Venetian Resort Hotel Casino

Steve Pinchuk, Corporate VP Revenue Management, SAS

Stowe Shoemaker, Associate Dean of Research, University of Houston

Susan Cary, Director of Revenue Management, AlaskaAir

Mark Mahaney, Director of Internet Research, Citigroup Investment Group

Melissa Skluzacek, Director of Revenue Management, Midwest Airlines

Owen Wild, Director of Marketing, North America, Amadeus North America

Patrick Murphy, Chairman, Aviation Group, Performance Consultants International (former Executive Chairman of RyanAir)

Rick Zeni, VP Revenue Management, JetBlue Airways

Ted Souder, Midwest Director of Sales, Google

Warren Lieberman, President, Veritec Solutions

Charlie Sultan, MD Sales, Planning & Analysis, American Airlines

Dr. Bill Brunger, Internal Consultant, Continental Airlines

Neil Salerno, CHME, CHA, Consultant & Author, Hotel Marketing Coach

Keith Melnick, EVP Corporate Development, Kayak

Charlie Coniglio, VP eCommerce & Global Distribution, Dollar Thrifty Automotive Group

“Caribbean Jim” Hobbs, President/Founder, CheapCaribbean.com

Kristen Celko, VP Marketing, STA Travel

Nathan Clapton, Senior Director, Brand Distribution, TripAdvisor

Bob Barnes, CEO, Zonder

Sandy Gantt, Managing Director E-Commerce, United Airlines

MAKE THE ESSENTIAL CONTACTS YOU NEED MAXIMIZE ANCILLARY REvENUE SALES

Register on the Secure Website at www.eyefortravel.com/tdsusa Register before July 18 to

SAvE $300 on your conference pass!

“The Ancillary Revenue in Travel Europe conference provided an excellent opportunity to learn about

innovative ways to drive additional yield in a high commodity marketplace”

Lowell Miller, Sr. Director IT Strategy & e-Business Solutions,

Frontier airlines

“An informative event both in subject matter and industry

knowledge. Good opportunities to network with people who can really help with ancillary opportunities”

Tony Walker, getz.com

1-2 October, Caesars Palace, Las Vegas