Magazinewww.ECPmag.com

EYECAREPROFESSIONALVISIONEXPOEAST SHOW EDITION 2014

RevenueBECAUSE IT’S TIME FOR BETTER

MARCO TRS-5100 DIGITAL REFRACTION• Less time testing, more time marketing services• More patient capacity generated daily• Added time for contact fittings and optical selections• Reduced Rx errors and patient disappointments• Less total labor in manual procedures and transcriptions• Immediate satisfaction with old/new Rx comparison

“With the TRS, I use the time saved refracting to educate the patient about lens

options and lifestyle benefits, increasing both patient loyalty and practice profitability.”

– Nathan Bonilla-Warford, OD, FAAOBright Eyes Family Vision Care

Tampa, FL

Designed and Manufactured by NIDEK - Represented by Marco • 800.874.5274 • marco.com

Automation

Contact us to schedule your TRS demonstration at VEE • MS6703

International VisionExpo East NYC 2014International VisionExpo East NYC 2014

CELEBRITY APPEARANCES

Challenge Tiki Barber, former NFL running back, 3 Pro Bowlselection, 10,000 Rushing Yards Club & NY Giants All-TimeLeading Rusher in fun and interactive games; including football,basketball, baseball, mini golf & beanbag toss. He’ll be joined byformer Miss New York, Elizabeth Tam. Think About Your EyesPremium members will have a speed pass line.

TIKI BARBERThink About Your Eyes “Challenge A Celebrity Champion”Booth: MS6668Saturday, March 29, 2 pm - 4 pm

CLAY MATTHEWS | Revolution Eyewear | Booth: 3820Saturday March 29, 1:30 pm - 3:30 pm

Come meet Clay Matthews, linebacker for the Green Bay Packers of the National Football League. Nicknamed “The Clay Maker,” he played college football at the University of Southern California.He was drafted by the Packers 26th overall in the 2009 NFL Draftand has been a star NFL player ever since.

SASHA COHENThink About Your Eyes “Challenge A Celebrity Champion”Booth: MS6668Sunday, March 30, 2 pm - 4 pmChallenge Sasha Cohen, a U.S Figure Skater and 2006 Olympic Silver Medalist, in fun and interactive games; including football, basketball, baseball, mini golf & beanbag toss.She’ll be joined by former Miss New York, Elizabeth Tam. Think About Your Eyes Premium members will have a speed pass line.

LARRY HOLMESThink About Your Eyes “Challenge A Celebrity Champion”Booth: MS6668Friday, March 28, 2 pm - 4 pmChallenge Larry Holmes, a former ProfessionalBoxer, WBC Heavyweight Champion 1978-1983 &IBF Heavyweight Champion 1983-1985 in fun andinteractive games; including football, basketball,baseball, mini golf & beanbag toss. He’ll be joinedby former Miss New York, Elizabeth Tam. ThinkAbout Your Eyes Premium members will have aspeed pass line.

TEENAGE MUTANT NINJA TURTLESNouveau EyewearBooth: 3675Saturday, March 29, 12 pm - 4 pmMeet the Teenage Mutant Ninja Turtles live at thebooth. Visitors can take advantage of show specialsfor Realtree Eyewear and several other collections.Raffles and free giveaways including Vision Expo-exclusive Ninja Turtles lanyards.

OPTICAL WOMEN’S ASSOCIATIONThe OWA 15th Annual Pleiades Award honoringSherrie Rogerson of REM EyewearFriday, March 28, 6 pm - 8 pmPleiades Awards Cocktail Reception andPresentation. All are welcome. RSVP is required.Cocktail Reception begins 6:00 p.m. Programbegins at 6:45 p.m. At the Marchon showroom, 8 W 40th St (between Fifth and Sixth Avenues),Floor 21, New York City. Transportation servicesfrom the Javits Center leave at 5:45 pm, 6:00 pm,and 6:15 pm.

EYEROCK’S ROCKIN’ FOR NEW EYESSaturday, March 29, 9 pm - 1 amJoin musicians from throughout the optical industryand special guests for a night of fun and music atEyeRock’s Rockin’ for New Eyes concert at theHard Rock Café in Times Square. All proceedsbenefit New Eyes for the Needy, a charity thatimproves vision. Go to www.new-eyes.org for tickets and information.

BAD HABITS: THE EYEDOCS OF ROCKFriday, March 28, 9 pm - 1 amCome watch the Bad Habits: TheEyeDocs of Rock. This is an interactiveconcert where you pick n’ click the nextsong! At BB Kings Blues Club. Open bar9-10 pm. Go to sponsors’ booths for awristband to attend.

International Vision Expo East NYC 2014

4 | EYECAREPROFESSIONAL

CELEBRITY APPEARANCES, EVENTS AND PARTIES

Sasha Cohen

Teenage Mutant Ninja Turtles

Bad Habits: The EyeDocs of Rock

Exhibit Hall Hours:Friday, March 28 9:30 am – 6:00 pm

Saturday, March 29 9:30 am – 6:00 pm

Sunday, March 30 9:30 am – 5:00 pm

JACOB K. JAVITS CONVENTION CENTER

Larry Holmes

International Vision Expo East NYC 2014

Think About Your Eyes “Challenge A Celebrity Champion”

Come see former Miss New YorkElizabeth Tam at Think AboutYour Eyes’ “Challenge A CelebrityChampion” at Booth: MS6668.Elizabeth works in finance, is afreelance writer and was MissNew York United States 2012.

A&A Optical CompanyLocation: 3861Description: Enter to win $1000 cash, anautographed football (signed by NFL greats:Ron “Jaws” Jaworski, Mike Ditka, and TomJackson) and more.

A.I.T. IndustriesLocation: MS7041Description: Now a distributor of Canon instruments. Also offering 3.99% financing onmost new instruments and equipment.

ABS IncLocation: MS6943Description: Transform your iPad in a powerfulall in one measuring device. Using the SmartCentration technology, the app will take accurately fitting height, bridge, panto andmonocular PD, BVD, Wrap, near and far PD and reading distance.

ADDvantage Digital ProgressivesLocation: LP7558Description: View a short demonstration of theFastgrind system and become eligible to win afree pair of ADDVantage HD digital progressivelenses made to your prescription.

AdlensLocation: 5035Description: Adlens Adjustables Sundials arethe sunwear extension to the AdlensAdjustables range. Based on the Alvarez technology and enabling the same continuousadjustment from -6D to + 3D as the originalproducts, these sunglasses come in a darkgrey lens tint with UV protection.

Alexandra PengLocation: G490Description: When you place an order of 25frames, you will get 3 free frames added ontoyour order. Purchase 50 or more frames andreceive a free iPad air.

Alpha Viana IncLocation: 5047Description: 20% off and free shipping on 30or more frames. 10% off and free shipping on15 or more frames.

AltairLocation: 4635Description: Join us for a “Taste of California”as we celebrate the launch of Altair Evolution,our new trend collection for men and women.2:00 pm Saturday.

Alternative EyewearLocation: 3775Description: See the newest models in Plan “B” Eyewear’s most fashionable line ofeyewear for women – Glacée.

American Vision USALocation: 5257Description: 30% off in both of our collectionsSEELINE & ONE AD INFINITUM. Buy one Kidsframe at full price get 50% off the second one.

Anglo American Optical Co LtdLocation: G618Description: 10% discount on all frames.

Arch Crown IncLocation: 4315Description: 10% off any order of tags orlabels. Applies to stock and custom printedproducts. Take $50 off our popular StarterPackage. Regularly $725, now $675.

Asart Vue DCLocation: G679Description: The new EVA R model features amodern shape with bright and warm colors.

Avalon EyewearLocation: 3808Description: Purchase core frames to earnAmex Gift Checks. Also select models ofclamshell hard cases will be available for just$0.55 each, sold in units of 100.

AXEL S. Modebrillen GmbHLocation: G575Description: “Fancy wearability” is our slogan.Our AXEL S. models aren’t made for the mainstream, but for fashionable individuals.

Baby Banz IncLocation: 5344Description: Take advantage of 15% off of anyorder over $100 or free shipping on any orderover $500.

Badgley MischkaLocation: 3556Description: Purchase 12 Badgley Mischkaframes, receive a free frame. Purchase 18,receive a Badgley Mischka watch. Purchase24, receive a free frame and a BadgleyMischka watch.

BBig bvLocation: G681Description: New styles on our children’sframes.

bebeLocation: 4635Description: Join us for our popular bebe cosmos, preview the all new bebe Black optical and sun collection and take advantageof show specials. 2:00 pm Friday.

International Vision Expo East NYC 2014

6 | EYECAREPROFESSIONAL

ABS Inc

Adlens

Baby BanzBriot USA

Coburn Technologies

BOOTH LAUNCHES & PROMOTIONS

Best Image Optical IncLocation: 3803Description: Purchase 50 frames and get afree 7-inch tablet, plus receive 20% + 10%discount for show order and all future ordersfor 12 months. Purchase 100 frames and get a free iPad, plus receive 20% off showorder and 20% + 10% off all future orders for 12 months.

BlackfinLocation: G104Description: Check out the lightest titaniumcollection made in Italy. 12 new styles available.

BolleLocation: 4309Description: For every Folds of HonorSunglass sold, Bolle makes a donation to thefoundation. An additional donation to will bemade on behalf of anyone who stops by andenters a drawing for a chance to win a pair of Folds of Honor V3 Golf Sunglasses.

Bright Display, IncLocation: 4200Description: Get 15% off all acrylic orders.Daily drawing – enter to win a 31 frame displaypackage (Display Package 1 – retail value over $180).

BrilleneyesLocation: 3147Description: Daily raffle of a Roy Robsonumbrella and an elegant Roy Robson men’sleather wallet. Valued at $150. New accountshow special: 12 pcs or more, receive 1 free frame

Briot USALocation: LP7255Description: Attend one of our education sessions and be entered to win a $100 Visagift card at the end of each session. Visionix isoffering a free 3D Anatomy of the Eye Poster.OptiTab will be a gift with the purchase of anyBriot Edging System.

Brooklyn SpectaclesLocation: 5253Description: See the BERKELEY C23 CaramelFade, new to our Classic Collection.

Bruder Healthcare CompanyLocation: MS6636Description: Get a free sample of the BruderEye Hydrating Compress. The microwave acti-vated compress is an effective way to treat DryEye, MGD, blepharitis and chalazions.

C&E Vision Buying GroupLocation: 5258Description: Raffling off a 40’ Flat Panel TV.Place a qualifying order with any C&E Visionvendor or become a member at the show. Also offering terms and cash back on all stockorders of 24 frames or more.

Cerium Optical ProductsLocation: LP7569Description: Discover how color can alleviatevisual discomfort and help with dyslexia.

CIDI SRLLocation: 5359Description: See 432 colors combinations with only 12 frames.

CINZIALocation: 3520Description: Check out the new sunwear andophthalmic styles from Cinzia, Scott Harris,Michael Ryen, and Adin Thomas.

Clariti EyewearLocation: 4234Description: See the Konishi KF8262, made with Flex Titanium.

Classique Eyewear IncLocation: G588Description: Place an 18 piece order andreceive a William Morris travel cosmetic bag.Place an 36 piece order and receive a WilliamMorris travel tote bag. Also receive the iconicWilliam Morris Beach Bag free.

CLEARLENSLocation: 5467Description: 10% - 15% on all cleaning clothorders Silicon nosepads – from $0.15 pair.

ClearVision OpticalLocation: 4421Description: Come by for a full day of rapidprototyping, interaction with a 3D printer andscanner, and for direct access to 3D printingspecialists.

Clic GogglesLocation: 5039Description: For every order of 12 pieces, getthe 13th piece free.. Free display and shippingwith an order of 28 pieces or more. Order 14pieces or more and receive a free display.

Coburn Technologies IncLocation: LP7519Description: Stop by and take advantage ofour special savings on all our new lens finish-ing systems including popular Excelon andExxpert series. In celebration of Coburn’s 60th Anniversary, take advantage of special 6 Month, $60 Payment Lease options.

CocoonsLocation: 4409Description: Pick up one of our free Cocoonstote bags.

Cotton ClubLocation: 5353Description: The Cotton Club Polarized sunglass collection is constructed from thenewest materials that defines the concept ofstyle, quality and luxury at affordable prices.

C-ZONELocation: G583Description: 10% off on each frame bought.No minimum quantity required.

Danyang Optimal Optical GlassesLocation: LP7643Description: See our complete collection for all kinds of semi-finished lenses.

International Vision Expo East NYC 2014

Cotton Club Eastern States Fatheadz Eyewear

8 | EYECAREPROFESSIONAL

International Vision Expo East NYC 2014

David Green EyewearLocation: 3030Description: See the Real leaf frames, inspiredby the uniqueness of nature.

DerapageLocation: U211Description: See our one of a kind acetatematerial from Italy.

DGH Technology IncLocation: MS6845Description: Come by for special Expo dis-counts with additional warranties

Diopsys, IncLocation: MS6417Description: Purchase the Diopsys NOVA-VEPVision Testing System with the newDiopsysNOVA-ERG Module at a reduced cost.

Eastern States EyewearLocation: 4035Description: All customers placing ordersbefore 11am will be rewarded with a VIPAmex gift card. Attendees will be awardedadditional gift cards with purchases.

EDELWEYESLocation: G575Description: Have a look at our new collectionof acetate and wood.

Eight To Eighty Eyewear IncLocation: 5174Description: Drop off a business card for achance to win an Xbox One.

Eschenbach Optik of AmericaLocation: MS6626Description: The SmartLux Digital is a revolutionary portable, video magnifier with amultitude of features at an economical price!Stock up and save with our buy 6 & get 1 free offer.

EUROPALocation: 3520Description: Open a new account at the show and get $100 cash on the spot.

Evolutioneyes EyewearLocation: G239Description: Green Totes with all purchasesand Sydney Love Luggage with qualifying pur-chases.

Exclusive OpticsLocation: 3104Description: Free Nosepad Kit Set with mini-mum purchase of $300 ($40 value).

EyeCOR by NteonLocation: MS7018Description: Purchase EyeCOR at the showand receive a $200 Show Special discount.

Eye-HoleLocation: 3500Description: For any purchase of 25, get 2 free Eye-Holes. That’s a $50 value.

Eyes of Faith OpticalLocation: 3900Description: Be one of the first 25 visitorseach day to receive a free pair of VeggieTalessunglasses or Women of Faith readers.

Fashion Optical DisplaysLocation: 3535Description: Purchase the Crystaline CounterRotator for only $250! Regularly $299, thisrotator is the perfect counter top addition tohold sunwear or special collections of framesyou want highlighted. Holds up to 28 frames.Available in your choice of hardwood or laminate finish.

Fatheadz EyewearLocation: 4766Description: Come see the debut of DeaPreferred Stock, a refined look at women’seyewear that includes 16 intriguing choices.With eye sizes up to 60mm, Dea PreferredStock has extended temple lengths to offer aspacious all day comfort.

Fast GrindLocation: LP7558Description: Discount of 10% to 20% on allsmall equipment including but not limited toPupilometers, Digital Lensmeters, and AutoLensmeters.

First Insight Corp.Location: MS6720Description: No payments for 90 days, or20% off MaximEyes Software, or 20% offMaximEyes Cloud Setup fees.

Floats EyewearLocation: 4412Description: Free display with every order.

Fortifeye VitaminsLocation: MS6610Description: 20% off all Fortifeye Vitaminproducts.

Frame DisplaysLocation: 3540Description: Only $300 for a 60-piece wallmounted acrylic panel for displaying varietiesof eyewear. Also, provide your floor plans for anew design or remodel, and receive a 10%discount when you place your order.

Freedom ScientificLocation: MS6611Description: Register to win a RUBY XL HDhandheld video magnifier for your practice.

Global Vision EyewearLocation: 5342Description: Spend $500, receive a 15% discount. All orders receive a 10% discount.

Hilco ic! berlin L’ Amy

Luzerne Optical

GPN The EDGELocation: MS7056Description: Attend a booth webinar for theGPN Mentoring Program, The EDGE or VHR-Advisor and enter a raffle for an iPad.

HilcoLocation: 4623Description: Save 21% when you purchasethe new C2 6-Place display for $299.99Includes: 6-place counter or slat wall displaywith components; 6 C2 Leader Rx Sportframes; bonus assortment of best sellingcleaner and accessory items; and a customized C2 in any color and size and aStrap-Adapt head strap free.

ic! berlinLocation: G554Description: Presenting our first collection ofhybrid sunglasses: superfine acetate rimsinside a stainless steel frame.

I NEED YOULocation: 5457Description: A special deal is waiting for thosedeciding to order original I NEED YOU readingglasses.

ICare, USALocation: MS6511Description: Offering special pricing and financing on show purchases.

Impressions Color ContactsLocation: 5353Description: Impressions colored contactsblend naturally with your patients’ eyes to create a beautiful look. Available in nine dazzling opaque colors.

Indo Lens Group S.L.U.Location: LP7683Description: See the only anti-reflective treatment on the market that provides full protection against UV, Infrared radiation andblue light.

Inspecs USALocation: 4403

International Vision Expo East NYC 2014

Morel OGI

The first optometrists in Mozambique graduated in 2013! Photo credit: Mozambique Eyecare Project

With your help, Optometry Giving Sight was able to allocate $1.8 million to 46 projects in 28 countries in 2013, impacting on tens of thousands of individuals. Thank you for your support.

Highlights:34 students graduated from degree and diploma Optometry programs in Africa12 Schools of Optometry received ongoing and new funding support*2,440 people were given direct training and skills development139,450 children were screened as part of Child Eye Health Programs44,268 people received direct access to eye and vision care

2013 Project Highlights – Your Donations at Work!

To donate visit www.givingsight.org or call 1888 OGS GIVE

* Ongoing funding:

Argentina Cameroon Eritrea Malawi Mali Mozambique Nicaragua Vietnam

New schools:

Haiti Mexico Moldova

Nine students graduated from Universidade Lúrio in Nampula in 2013, becoming the very first degree-qualified optometrists in Mozambique. Four of the graduates have been employed at the university and will become the first local members of staff.

Joel de Melo Bambamba graduated top of the class, he decided to study optometry because his grandfather was blind and his brother has serious vision impairment.

“I am very happy to have finished,” he said. “To have reached a dream of mine, and for my parents.”

Joel was also awarded the Jill and George Mertz Fellowship by the American Optometric Foundation and is currently studying for his Masters.

For more 2013 highlights, check the news story on our homepage, givingsight.org

Watch Video

Description: The Kardashian Kollection, available in both optical and RX sun, offer avariety of frame options to complete and complement any signature style.

Kingdom EyewearLocation: 3123Description: Receive a $25 gift card and onebeautiful ZEN Barcelona sunglass frame with a 25 frame show order.

KleerSpex Group, LLCLocation: 3004Description: Order at the show and reduce theone time set-up fee by 50% – $12 savings foreach imprint. Order 1,000 bottles of our lenscleaner, and get your custom imprint free. Wewill also include 1 gallon of lens cleaner free.

Konan Medical USA, IncLocation: MS6956Description: Special Expo pricing on all products.

Lafont CompanyLocation: G410Description: Beauty, style and sophisticationare seen throughout all styles in our newestcollection.

L’AMY AmericaLocation: 3853Description: Make an appointment and preview a L’AMY America collection and get a free Nina Ricci watch valued at $300.

LipotriadLocation: MS6606Description: Giving away free magnifyingglasses and total cover sunglasses.

Local Eye Site, LLCLocation: 4484Description: Offering free 30-day job postingsto first-time users, and discounts of up to 50%off job slot package deals to everyone else.

Long Island OphthalmicLocation: MS6706Description: Free instrument table with thepurchase of select qualifying instruments.

Look VisionLocation: G289Description: See our new collection of sun-glasses for LE TANNEUR.

LS&S LLCLocation: MS6614Description: Stop by for a free lens cloth.Receive free shipping on all orders placed atshow.

Luzerne Optical Laboratories, LtdLocation: MS6752Description: Stop by for free gifts and excitingdrawings for valuable gift cards, electronicsand iPad give-away. Pick up a complimentarycertificate for Luzerne’s exclusive FreeFocusdigital lenses.

M&S TechnologiesLocation: MS6716Description: One free Smart System Tablet($575 value) or $200 off per each SmartSystem 20/20 purchased at the show.

Maculogix, IncLocation: MS6314Description: The AdaptDx advanced darkadaptometer is a new and practical test fordark adaptation assessment as an indicator ofretinal health and function.

Marco OphthalmicLocation: MS6703Description: XFRACTION is the refractiveprocess created when OPD wavefront technol-ogy is combined with automated digital refrac-tion.

Martin & MartinLocation: G100Description: New styles made from eco-friendly cotton acetate in wood looks.

Maui Jim IncLocation: 3475Description: Come to our Hawaiian cocktailevent at 4-6 pm on Friday. Enjoy food, cocktails and entertainment by our Polynesiandancers while you discover our newest sunglasses.

Max Eyewear LtdLocation: 5274Description: $1.99 for a variety of frames.

McCray OpticalLocation: 5252Description: Inquire about our new cleaningcloths. Custom full digital printing 6x7 designwith 3 grade options.

McGee GroupLocation: 3556Description: Receive an American Express giftcard with qualifying show orders.

MEI srlLocation: LP7575Description: Check out our EZfit, which has allthe capability of our larger, industrial edgers ata price that’s right for smaller labs.

Menicon AmericaLocation: MS6516Description: Unveiling Miru 1day Menicon Flat Pack – our new daily disposable in a revolutionary wafer-thin and exceptionallyhygienic flat-pack.

MiraflexLocation: 5343Description: New line, featured with thefamous Randy Kazandy character in the bestglasses for kids. Get your new frames with anadditional 5% discount.

Miyagi EyewearLocation: G370Description: Buy 12, get 1 free, buy 24, get 3 free, buy 30, get 6 free.

12 | EYECAREPROFESSIONAL

International Vision Expo East NYC 2014

OptiSource PSI REM Eyewear

TM

PRIORITYCLUB

TAKE A GLIMPSE INTO THE FUTUREOF EYEWEARVisit Adlens booth 5035 for the VPO Priority Club Seminars. Daily, every hour on the hour.

It’s your insight into the future of variable focus eyewear and how you could be involved.

VPO is a unique technology that mimics the eye’s natural dynamic behavior. It is the most dramatic advancement in optics in over 50 years.

28, 29 & 30 MARCHADLENS BOOTH 5035 VISION EXPO EAST

We look forward to seeing you.

Top Ten Things To Do In New York City

10. Everyone should discover the historical significance of the Statue ofLiberty, Ellis Island, the Empire State Building, The World Trade CenterMemorial and the other national landmarks in New York.

9. Join the Argument for Best PizzaOne of the longest running debates is not only New York vs. Chicagopizza, but who actually has the best pizza in New York. Tons of restaurantsserving homemade pizza offer up a voice in the debate.

8. Take it to the Top of the RockThe newly opened Top of the Rock Observation Deck on the 67th, 69thand 70th floors of 30 Rockefeller Plaza offers one of the most impressiveviews of the city.

7. The Metropolitan Museum of ArtFrom the early 20th century portraits and sculptures to the steel mastery ofFrank Stella, the Met is one of the foremost collections of fine art in theworld.

6. Radio City Music HallIs there a more American theater than Radio City Music Hall? This timeless testament to entertainment has captivated visitors since the1930s.

5. Madame Tussauds Wax MuseumWhere else in the world can you have a picture taken with Britney Spears,President Bush and Jack Sparrow?

4. BroadwayIf you can make it here, you can make it anywhere. And without a doubt,you should try to make it to a Broadway show!

3. Times SquareIt doesn’t have to be New Year’s Eve to enjoy Times Square in New York City. As the heartbeat of NYC, Times Square signifies everythingthat the city represents.

2. Carnegie HallAn entire trip can be dedicated to Carnegie Hall and its collection ofdelicious restaurants, its enticing gift shop and educational museum.As one of the premiere concert halls in the nation, Carnegie Hall is anational institution.

1. Stroll through Central ParkLeave your hotel and enjoy a stroll or ride a bike through one of America’smost famous parks. There are plenty of recreational activities and there’salways something special going on in the park, like the Central Park Film Festival.

Publisher/EditorJeff SmithVP, Advertising SalesLynnette Blanton

Production/Graphics ManagerBruce Drob

Opinions expressed in editorial submissions contributed toEyeCare Professional Magazine are those of the individual writersexclusively and do not necessarily reflect the opinions of EyeCareProfessional Magazine, its staff, its advertisers, or its readership.EyeCare Professional Magazine assume no responsibility toward independently contributed editorial submissions or anytypographical errors, mistakes, misprints, or missing informationwithin advertising copy.

Advertising and Sales(215) 355–6444 • (800) 914–4322lblanton@ecpmag.com

Editorial Offices111 E. Pennsylvania Blvd.Feasterville, PA 19053 (215) 355–7019 • Fax (215) 355–7618www.ecpmag.comjeff@ecpmag.com

Copyright © 2014 by EyeCare Professional Magazine Ltd. All Rights Reserved

MONOQOOLLocation: U211Description: Come see how we 3D Print oureyewear in the booth.

Morel EyewearLocation: G458Description: ÖGA’s Copentate concept conveys the brand’s architectural approach byskillfully combining materials with technology.

Mosaic EyewearLocation: G470Description: Buy any 12 frames, get 2 addi-tional for free.

MykitaLocation: G358Description: See our new models MeRCeRand GReeN, which are distinguished by thecontrast between traditional shape and uncon-ventional surface.

My Vision ExpressLocation: MS7013Description: Get the Demo of latest MVE ver-sion 2014 and Meaningful Use Seminar. Enterto win Dell Venue 8 Tablet loaded with ourPractice Management & EHR Software Demo.

NOVAX USA LLCLocation: LP7549Description: Enter to win an iPad w/ fullaccess to NOVAX IPort.

NSL Analytical Services, Inc.Location: LP7677Description: Add the ESWT+ StatisticalAnalysis Package to your lens testing andreceive 15% off.

O.VE.R.AL snc/SeeooLocation: 3045Description: The Seeoo Collection is hand-made in Austria.

OCULUS Inc., USALocation: MS7049Description: Enter to win an iPad mini. See the OCULUS limited edition colorful topographers.

OCuSOFTLocation: MS6425Description: Receive a free tote bag with pur-chase. Save 10% on select items.

OGI EyewearLocation: G517Description: Introducing the 4302, which fea-tures paneled texture paired with the finestJapanese titanium.

OnO Optical Co LtdLocation: 3802Description: Offering 20% off of our wholesaleprice list.

Optical Works CorpLocation: LP7209Description: 10% discount in all purchaseorders received during the show.

Optimetrics IncLocation: MS7055Description: Introducing the Opti-Chart VisualAcuity System. This all-in-one system is veryeasy to use and most of all only $995.

Optisource International IncLocation: LP7548Description: The Super IFP is a clear, thin filmpad that has a specially formulated high-tackadhesive designed to grip to the smoothest,slickest, most oil-resistant surfaces.

Pacific Optics ElectronicsLocation: MS6623Description: We have developed a new autolensmeter and three models of Slit lamp.

PFO GlobalLocation: LP7173

Description: Introducing the newest in tracingtechnology with a contact-free 3D measuringsystem. The revolutionary new laser scanner isnon-tactile and can reproduce lenses to exactspecifications.

Pro-Optics LLCLocation: 5563Description: 10% discount will be offered onall orders of OpticShop products.

PSILocation: LP7455Description: PSI has two new blocking padsfor hydrophobic lenses. Also offering showspecials to save up to 50% on supplies andfinishing equipment.

Quantel MedicalLocation: MS6642Description: The portable ultrasound biomicro-scope (UBM).

Randy JacksonLocation: 4352Description: Free rechargeable, portablecharger with the purchase of any 8 RandyJackson frames.

REM EyewearLocation: 4353Description: Buy 20 and receive a $75 Amexgift card, or buy 50 branded frames to receivea TUMI Ducati luggage MSRP $545.

Renee’s ReadersLocation: 4000Description: Enter our raffle to win your ownpair of his and hers Renee’s Readers.

Revolution EyewearLocation: 3820Description: American Express Gift Cards -10Frames for a $25 gift card. 18 frames for a$50 gift card. 24 frames for a $75 gift card. 30 frames for a $100 gift card. 50 frames for a $250 gift card. Place a 12 Piece order forRobert Graham and receive one free frame.

International Vision Expo East NYC 2014

Revolution Santinelli Signet Armorlite

14 | EYECAREPROFESSIONAL

PLEASE STOP BY THESE SELECT EXHIBITORS

ABS Inc Smart Mirror . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MS6943Adlens USA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5035Baby Banz Inc . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5344Briot USA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . LP7255Clariti Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4234Coburn Technologies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . LP7519EyeCare Professional Magazine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5465Eyewear by ROI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MR5667Fatheadz . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4766Frame Displays . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3540Hilco . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4623Hoya . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . LP7103ICare, USA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MS6511ic! berlin america . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . G554JF REY Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . G660LINDBERG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . G510Marco Ophthalmic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MS6703Match Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3575My Vision Express . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MS7013Nassau Vision Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . LP7263National Lens . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5353Nidek Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MS7022Optisource International . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . LP7548Rem Eyewear. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4353Revolution Eyewear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3820Santinelli International . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . LP7321Signet Armorlite Inc . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . LP7215Spectacle Eyeworks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . G600Super Systems Optical . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . LP7558Younger Optics / IOTA. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . LP7155

International Vision Expo East NYC 2014

Super Systems Tifosi Ultra Palm

RevolutionEHRLocation: MS6418Description: Offering a free Bose Sound Dockon all Expo orders.

RK Design Optik GmbHLocation: G476Description: New Kowalksi models with leathertemples.

Ronit Furst Hand Painted EyewearLocation: G580Description: New colors and styles for 2014.

Ron’s OpticalLocation: 3609Description: 10% off your order of premiumeyeglass cases. Value case lines excluded.

Rye&LyeLocation: G104Description: Preview our latest introduction of Rye&Lye with wood, leather details.

Samal DesignLocation: G393Description: Displaying a frame collection featuring 24 ct gold lenses.100% handmadein France.

Santinelli InternationalLocation: LP7321Description: Product specialists will demon-strate 4-minute “lightning rounds” on severalof our most exciting new products. See ourvastly expanded selection of high-quality supplies, frame parts, tools & accessories on display & pick up a copy of our all-new catalog.

SeeConcept by AMEICOLocation: 3020Description: See our recently launchedLetmeSEE readers.

SeeMeCabLocation: 5445Description: Come see our FRAMESADVISORDigital Eyewear Stylist Assistant.

Shadowclip IncLocation: 4184Description: Enter to win a shadowclip kitwhen you purchase a kit at the show.

Shamir InsightLocation: LP7535Description: Stop by to learn about our newestdesigns: Attitude III – Sport, Attitude III –Fashion, Attitude III – Single Vision and Duo.

Shanghai Weixing OpticalLocation: LP7375Description: Newest generation, high performance photochromics.

SHO EYEWORKSLocation: G117Description: Introducing ALIGN & SLIM from our exclusive new collections.

Sightique OpticalLocation: 3112Description: Receive a free iPad if you purchase 59 frames or more.

Signet ArmorliteLocation: LP7215Description: Take a turn spinning the colorwheel to win a prize and find out how to orderyour complimentary “See the Colors of Life”dispensing mat and poster.

Simon Associates LimitedLocation: 5562Description: See how easily the Fog-Stop can keep your lenses clear.

Smart Centration SystemLocation: MS6943Description: The Smart Centration system isdesigned to improve ECP efficiency, enhancethe patient eyewear shopping experience, andbottom-line profits.

Solo BambiniLocation: 5435Description: 10% discount on all orders andfree shipping on 12 pcs or more.

Sospiri by Ottica VenetaLocation: G636Description: 10% off opening orders for newaccounts.

Stereo Optical Company, IncLocation: LP7635Description: 15% off Stereo Optical’s purchased, excluding ophthalmic products.

Stetson EyewearLocation: 4352Description: Get a free Stetson wallet with thepurchase of any 8 Stetson frames.

Sunoptic International LTDLocation: 4209Description: 20% discount on all orders above$300 + free shipping. 30% discount on all orders above $600 + free shipping. 50% discount on all orders above $1000 +free shipping.

SuperLocation: G253Description: Lucia Bomb is wrapped in babyblue tinted snake skin, and is coupled withcrystal clear acetate.

Super Systems Optical TechnologiesLocation: LP7558Description: Discount of 10% to 20% on allsmall equipment including but not limited toPupilometers, Digital Lensmeters, and AutoLensmeters.

TEKA EyewearLocation: G565Description: Get a free pair of cleaning glovesto make all your frames sparkle.

THAMES CO LTDLocation: 5651Description: Our Rx optical adapter is themost aesthetic solution with the widest field of vision.

“I was thrilled when I saw this instrument at the 2008 AOA meeting because individuals hate to be shot in the eye with a puff of air and I have been looking for 30 years for something not so barbaric. This instrument removes the need to place a puff of air in the eye, while meeting both the quality and ease-of-use requirements of larger tonometers.”

Randall Thomas, O.D., M.P.H., F.A.A.O

This handheld device delivers accurate IOP measurement

FAST, EASY, PAINLESS.GOOD COMPLIANCE AND

RELIABLE RESULTS.

Visit us at WCPOS Milan, 7-9 September 2012

www. i care -usa .com

The Icare® tonometer is a no-brainer for any busy practice. It is easy to use, patients love

it and it streamlines the examination process since it doesn’t require topical anesthesia

or NaFl dye use. In addition, I have found the Icare® to be more reliable and accurate

compared to applanation tonometry when dealing with patients who have poor

cooperation, deep set orbits, prominent brow or photophobia.

Ian B. Gaddie, OD, FAAO

Since we’ve been using the Icare we’ve found great efficiency and accuracy within our

practice. Not only have patients expressed gratitude for this new device rather than

having drops instilled in the eyes that burn or sting, we’ve found greater confidence

and accuracy in our diagnosis because no previous drops are affecting the ocular

surface. It also saves a significant amount of time per patient allowing us to see

more patients and it provides consistent IOP measurements compared to the

more cumbersome previous options. Finally new technology always impresses

patients and especially when it’s an improvement in patient comfort compared

to what they experienced in past examinations. Even our staff have migrated

over to using the Icare® because of it’s ease of use and great patient response.

Paul M. Karpecki, OD

Visit us at VEE

Booth #MS6511

International Vision Expo East NYC 2014

XOXO Zen Barcelona

Tifosi OpticsLocation: 3200Description: Introducing the new VelocéFrame and Rx Adaptor Insert. Available in 2options – 6-base and 8 base –$99.95 for theset, or $49.95 for the adaptor only.

TomeyLocation: MS6503Description: Purchase a TOMEY RT-7000Auto Ref/K/Topo OR TOMEY TMS-4Topographer or TOMEY EM-3000 SpecularMicroscope and receive a free small electrictable.

Trevi Coliseum SRLLocation: 5353Description: Constructed from the highestmaterials that defines the concept of fashionand luxury. Made in Italy and backed by a twoyear warranty.

TuraLocation: 3841Description: Offering exclusive promotionalpackages with qualifying orders – a glamorousHollywood movie package of legendary filmsand a Smart TV free.

Ultra PalmLocation: 3855Description: Our new collection features bigbold frames, with extremely detailed crystalwork.

UndostrialLocation: G675Description: Full leather frame, made of genuine cow leather. Handmade in Paris.

UrbandLocation: G672Description: Launching a new flexible hingeon our new acetate collections.

VANESSA & MEHDI SARLLocation: G283Description: The Fly bar in pure titaniumcomes with its new finery of colors.

VELVET EYEWEARLocation: G684Description: The Velvet Wristlet features a luxurious leather look outside embossed withthe Velvet logo.

Vera BradleyLocation: 3556Description: Purchase any 12 Vera Bradleyframes and receive a free Vera BradleyHanging Cosmetic Bag. Purchase any 18frames and receive a free Vera Handbag. With any 18 frame ophthalmic order, receivetwo free sunglasses.

Via SpigaLocation: 4352Description: Free tumbler with the purchaseof any 6 Via Spiga frames. Free $20.00Starbucks gift card with the purchase of any10 frames.

VisiVite Eye VitaminsLocation: MS6605Description: Stop by for a no-obligation prac-tice analysis between Friday noon and Sundayat 3 PM and save up to $228.00 on one caseof any VisiVite Eye Vitamin Formula.

VistanaLocation: 4409Description: See the newest addition to theworld’s most elegant collection of polarizedfitover sunglasses.

Vivid Eyewear IncLocation: 4221Description: Receive a cool pair of polarizedVivid Suns with any purchase of 25 or moreVivid frames.

Walman Instrument GroupLocation: MS7008Description: Stop by if you are curious aboutElectronic Refraction and connectivity to yourEHR? Or are curious about AutoFluorescenceimaging?

Western Optical Supply IncLocation: 4021Description: Hand tools of all shapes, stylesand functions to try out. Find the ones that areperfect for you.

Whiteout & 88Glare GmbHLocation: G101Description: The HAMPTONS LightnessCollection consists of highly functional, lightand durable prescription glasses.

Wiley X EyewearLocation: 3509Description: Earn free product and displayswith a quantity purchase suited specifically foryour practice.

Wilson OphthalmicLocation: 4623Description: 10% off your initial order ofSensor Medical Single-Use Lenses.Take advantage of great show pricing onWelch Allyn’s best diagnostic instruments.20% off Welch Allyn ophthalmoscopes,retinoscopes, transilluminators and power handles.

X-IDELocation: G104Description: Come and visit our new introduc-tion with a blast of colors and unique ideas.

XOXOLocation: 3556Description: Purchase 10 XOXO frames,receive a free XOXO Twista Handbag.

Zen BarcelonaLocation: 3123Description: Receive a $25 gift card and onebeautiful ZEN Barcelona sunglasses framewith a 25 frame show order.

YEWEAR TRENDS FOR SPRING 2014

MEN’S TRENDS FOR SPRING 2014Whether they have an architectural obsession,seriously energetic appeal or old-school roots,guys everywhere are sure to take notice of themasculine specs and sunnies running thegamut this season. Boasting streamlined andretro shapes, neutral and flashy hues, as wellas minimalistic and edgy accents, the eye-wear options for dudes are simply endless!

Architectural SerenityCrisp, geometric lines and monochromaticcolor schemes are the driving forces behindthis mathematically inspired eyewear trend.Straightforward silhouettes like cleansquares, extended rectangles and angulardesigns become more noteworthy simplybecause of their stark, yet pleasing, architecture.

Brazen TrailblazerGo-getters, who are known for breakingground when it comes to fashion, will berevved up to see the latest specs ‘n’ shadesmarching down spring’s runways. A riot ofcolor – featuring minty to algae greens, coolto electrifying blues and opaque to zesty citruses – re-energizes traditional menswearfor edgy appeal.

E

BOSS Hugo Boss (B0563S) ÖGA (Copentate)

TUMI (Bassano)

Face à Face (Alium 1)

Prada Linea Rossa (SPS 01P)

Pro Design (4689 & 4690)

Diesel (DL93)

MYKITA MYLON (Titan)

YEWEAR TRENDS FOR SPRING 2014

MEN’S TRENDS FOR SPRING 2014Whether they have an architectural obses-sion, seriously energetic appeal or old-schoolroots, guys everywhere are sure to takenotice of the masculine specs and sunniesrunning the gamut this season. Boastingstreamlined and retro shapes, neutral andflashy hues, as well as minimalistic andedgy accents, the eyewear options for dudesare simply endless!

Seventies RebootEyewear takes on the playful ‘70s era this spring, but with a refurbishedmindset. Old-school aviators, rounds, wayfarers and Clubmaster-inspired profiles meet modern, futuristic updates, such aslayered constructions, mixed materials andlook-at-me brow bars.

WOMEN’S TRENDS FOR SPRING 2014This season, easy-breezy beauties, summer-lovin’ ladies and bold babes willhave something to ogle over when it comes to eyewear! With all kinds of styles – frommuted pastels to vivid brights; timelessly vintage silhouettes to modernized profiles;and cleanly chic detailing to look-at-me embellishments – at the fashion forefront,there are plenty of frames for gals to choose from!

Breezy SpiritEven the most light-hearted beach babes will ooh and ahh over the oceanic-inspiredsunnies and specs making waves this spring.A mix of stone grays, moonlight whites, seagreens and placid blues provide a calmingbase, while relaxed shapes further the serenefeeling rooted at the very heart of this trend.

AirMag (AP6410) Miyagi Eyewear (Harold)

Shwood (Eugene)

Badgley Mischka (Alaina)

Dolabany Eyewear (Harmony)

Robert Graham Eyewear (Polk)

Alexander Collection (Sharon)

Derek Lam (Skyler)

E

YEWEAR TRENDS FOR SPRING 2014EWOMEN’S TRENDS FOR SPRING 2014This season, easy-breezy beauties, summer-lovin’ ladies and bold babes willhave something to ogle over when it comes to eyewear! With all kinds of styles – frommuted pastels to vivid brights; timelessly vintage silhouettes to modernized profiles;and cleanly chic detailing to look-at-me embellishments – at the fashion forefront,there are plenty of frames for gals to choose from!

Faded SummerLadies who live for the dog days of summerwill soon be grinning from ear to ear afterspying these sultry, yet earthy, frames. Flirtyshapes of the ‘60s and ‘70s – think back toaviators, rounds, cat-eyes and geometric silhouettes – break through the horizon, but this time they’re updated with fashion’slatest must-haves, like layered acetate, integrated brow bars and smooth finishes.

Fearless IntuitionFor the unabashed, spearheading divas,these show-stopping frames are calling your name! Strong, saturated tones channelevery color of the rainbow, from canary yellows to bleached pinks to audacious fuchsias to lustrous blacks. But it doesn’tend with bold pigments.

BCBGMAXAZRIA (Fascination)

Vistana Collection by Live Eyewear (W J609G)

Lisa Loeb (Loved You)

Ziggy by Cendrine O. (1386)

Jimmy Choo (LUS)

Tory Burch (TY9030)

ICU Eyewear (7376)

Plume Paris (Clamart)

Assistant Professor - Vision Care TechnologyCUNY NYC College of Technology

FACULTY VACANCY ANNOUNCEMENT: The Vision Care Technology department seeks a full-time faculty member. This program, the only one of its kind in theCUNY system, prepares students for a career in eyeglass dispensing, ophthalmic fabrication and contact lens fitting. The curriculum includes a balance of theoryand clinical practice in all aspects of the eye care profession. A graduate of the program may become a proprietor of an optical dispensing business or may securea position as an ophthalmic dispenser, contact lens fitter, manager, ophthalmic assistant, ophthalmic sales representative or optical research technician. Ourfaculty is made up of licensed opticians who are active in the field.

Responsible for teaching a range of vision care technology courses, academic advisement, curriculum development, and research leading to publication andprofessional presentations. Committee and departmental participation is required, as well as professional development activities.

Performs teaching, research and guidance duties in area(s) of expertise. Shares responsibility for committee and department assignments includingadministrative, supervisory, and other functions.

QUALIFICATIONS: The candidate must have a Master's Degree, ABO and NCLE certified, and licensed in New York State in Ophthalmic Dispensing. Thecandidate must be a practicing optician with ten years of experience. The ideal candidate will be well qualified to teach Ophthalmic Dispensing, BusinessManagement, Ophthalmic Fabrication, Anatomy and Physiology of the Eye, Contact Lenses and Optics. Prior teaching experience at a college level in opticianry ispreferred, as well as excellent communication and computer skills. Experience in curriculum development, instructional technology and innovative pedagogydesirable. Candidates who are certified and licensed outside of New York State will have one year after the initial appointment to secure certification and licensurein New York. Information link is below: http://www.op.nysed.gov/prof/od/odlic.htm. The license is in Ophthalmic Dispensing and the examination is given twice ayear, in October and in April. Ph.D. degree in area(s) of experience or equivalent. Also required are the ability to teach successfully, demonstrated scholarship orachievement, and ability to cooperate with others for the good of the institution.

COMPENSATION: CUNY offers faculty a competitive compensation and benefits package covering health insurance, pension and retirement benefits, paidparental leave, and savings programs. We also provide mentoring and support for research, scholarship, and publication as part of our commitment to ongoingfaculty professional development.

HOW TO APPLY: Visit www.cuny.edu, access the employment page, log in or create a new user account, and search for this vacancy using the Job ID (9628) orTitle. Select "Apply Now" and provide the requested information. Candidates should provide a CV/resume and statement of scholarly interests.

CLOSING DATE: Applications will be accepted until the position is filled. Review of resumes will begin 12/16/13.

JOB SEARCH CATEGORY: CUNY Job Posting: Faculty

EQUAL EMPLOYMENT OPPORTUNITY: We are committed to enhancing our diverse academic community by actively encouraging people with disabilities,minorities, veterans, and women to apply. We take pride in our pluralistic community and continue to seek excellence through diversity and inclusion. EO/AAEmployer.

Mathias Bothor cracks down on