eyeblaster workshop. what is the eyeblaster workshop? solution: features & capabilities sneak...
TRANSCRIPT
Eyeblaster Workshop
What is the Eyeblaster Workshop? Solution: Features & Capabilities Sneak peeks
The authoring tool
Highlighted features – Ad workshop
Preview & QA
Wrap and Upload Conclusion
Unique value proposition
Timeline
Agenda
Eyeblaster Confidential - For Internal Use Only
What is the Eyeblaster Workshop?
Eyeblaster Workshop is a local extension for Adobe Flash that provides a framework for ad creation, preview and QA
Our goals in providing this tool: • Support an intuitive in-Flash process that embodies the creative mindset• Empower the designer to create a fully functional ad without writing any code• Liberate designers from dependency on the online system - no login is required (designed
especially to support freelancers)• Provide the benefits of local authoring while maintaining the flexibility of the online system
Eyeblaster Confidential - For Internal Use Only
Solution: Features & Capabilities
In-Flash Ad Workshop
Manage creative assets & features from one space
Start from a template or from any FLA file
Easy navigation between all ad elements (banner, panel, etc.)
Visual positioning of ad elements
Instant FLA swapping to fine-tune creative
Automatic version updates Local Preview
One click preview – view fully functional ad in local browser
QA
ad events & properties against relevant specs Share Demo with Client
Preview and share ad online One click Upload
Easily wrap and upload ad to the online system
Dynamic control pre and post upload
Easy and modular editing from ad creation to campaign delivery
Eyeblaster Confidential - For Internal Use Only
September 07 | Alpha
November 07 | Beta
Available by Design
In-Flash Workshop
All ad functionality – in Flash.
Easy navigation between all ad elements (banner, panel, etc.)
Integrated video and other advanced features
Eyeblaster Confidential - For Internal Use Only
In Flash Workshop – Highlighted Features
One click to test and to upload
Manage creative assets & features from one space
Eyeblaster Confidential - For Internal Use Only
In Flash Workshop – Highlighted Features
Visual positioning of ad elements
Eyeblaster Confidential - For Internal Use Only
In Flash Workshop – Highlighted Features
Instant FLA swapping to fine-tune creative
All expansion settings - a checkbox away
Eyeblaster Confidential - For Internal Use Only
Local Preview and QA
One click preview in local browser
Preview on live publishers’ pages
QA ad events
View fully functional ad
Eyeblaster Confidential - For Internal Use Only
Powerful synergy between local and online
One click ad upload
Dynamic control over changes pre and post upload
Automatic ad creation online
Eyeblaster Confidential - For Internal Use Only
Conclusion
Unique value proposition
Fully functional local preview and QA
Online ad sharing with clients
Easy and modular editing pre and post upload
One click wrap and upload
Login Free authoring tool
Integrated video and other advanced features
When?
Beta - Q4 2007 - Q4 2007
General Availability - Q1 2008
Eyeblaster Confidential - For Internal Use Only