Eye Tracking

Group 17

Amber Luu

Paul Lewis

Overview

Eye tracking introduction Justification for choosing History Plan of action Conclusion References

Group 17: Amber Luu, Paul Lewis

Eye Tracking

The process of measuring either point of gaze (where one is looking) or the motion of an eye relative to the head

Allows for a better understanding of how people gather information from the world around them

These discoveries are already being tested in medical research, training simulators, and computer usability

Group 17: Amber Luu, Paul Lewis

Justification for Choosing

Your privacy is going to be impacted

New research that will impact design of user interfaces, websites, and other products

New technologies being developed to make life easier and safer

Group 17: Amber Luu, Paul Lewis

Exciting Uses

Making driving safer

Better communication systems for the disabled

Better interface designs

Group 17: Amber Luu, Paul Lewis

Questionable Uses-The EyeSee Mannequin

Contains Camera for eyes Embedded

computer to analyze faces

Microphone Modem to upload

this information to a server

Group 17: Amber Luu, Paul Lewis

They Are Watching It can tell if you are male or female Determine your age Time how long you look at an outfit

Group 17: Amber Luu, Paul Lewis

It gets creepier: Soon will listen to

what you say about it

History In 1879 in Paris, Louis

Émile Javal observed that reading does not involve a smooth sweeping of the eyes along the text

Instead, uses a series of short fixations and quick saccades

Group 17: Amber Luu, Paul Lewis

Alfred Yarbus and The Visitor

Group 17: Amber Luu, Paul Lewis

In the 1950s, Alfred L. Yarbus did important eye tracking research.

He showed the task given to a subject has a very large influence on the subject's eye movement.

Experiment used the picture to the right:

Influence on eye movement

Group 17: Amber Luu, Paul Lewis

Plan of Action

Group 17: Amber Luu, Paul Lewis

Plan of Action

Group 17: Amber Luu, Paul Lewis

Conclusion

Group 17: Amber Luu, Paul Lewis

Goal: to provide not only the team, but the audience a greater understanding of Eye Tracking and how it is used and will be used in so many applications.

Goal: to have a much further understanding about Eye Tracking

Goal: to understand information to apply to real-world situations, such as a driver's eyes on the road, or where a user looks first on a web page.

References

Group 17: Amber Luu, Paul Lewis

Stern, Joanna. "Department Store Mannequins That Watch You: EyeSee Analyzes Shoppers with Webcams and Software - ABC News." ABCNews.com - Breaking News, Latest News & Top Video News - ABC News. N.p., n.d. Web. 8 Feb. 2013.

Bojko, A. & Stephenson, A. (2005). It's All in the Eye of the User: How eye tracking can help answer usability questions. User Experience.

Rayner, K. (1998) Eye movements in reading and information processing: 20 years of research. Psychological Bulletin.

Eye Tracking

Group 17

Amber Luu

Paul Lewis