eye see mannequin - newform.world · eye see mannequintm : don’t call it a dummy | inside of the...
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AI eye see mannequinTM
results and actions
[email protected] | almax-italy.com | globalvisualgroup.com
01
eye see MannequinTM @ vogue fashion’s nighT ouT
| During the Fashion’s Night out Almax premiered the Eye See Mannequin.This project was developed between Almax and Politecnico di Milano (The Engineer and Design University of Milan)
milan. september 9th, 2010
02
eye see MannequinTM : don’T call iT a duMMy
| Inside of the mannequin’s pupil there is a camera which is connected to a face recognition software, able to collect statistical data of the person passing in front of the mannequin, such as:
I age rangeI genderI ethnicityI dwell time
The statistical information captured by this complex biometrical facial analysis system is useful to develop targeted marketing strategies
03
eye see MannequinTM : whaT abouT privacy?
| Privacy concerns are a no-issue since the data collected is processed in real-time
The “cameras” installed inside the Eye See Mannequins for this reason are “blind” (i.e., they do not record) and so they do not store the images of the faces analyzed
04
case hisTory: sTory#1 _enTrances and eThniciTy
| This graph shows the distribution of people entering from different entrances of Store 1 in relation to their ethnicity.As shown from Entrance 5, there is 33% of Asian consumer traffic, versus 15% from all other entrances. More details can be further extracted, such as the time of entry and departure
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90%
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0% 6% 9%
85%
7%
12%
81%
9%
11%
80%
7%
12%
81%
5%
33%
62%
7%
15%
78%
Entrance 1 Entrance 2 Entrance 3 Entrance 4 Entrance 5 Average
Afro Asian Caucasian
05
case hisTory: sTory#1 _analysis of enTrance 5
| From the data collected, it is evident that most of the Asian traffic enters the shop between 3 pm and 6pm.Why so? The store manager discovered that every day at 5pm a tourist bus makes a stop nearby Entrance 5. This explains these numbers and confirms the validity of the statistics
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9-12 12-15 15-18 18-21
Afro Asian Caucasian
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10-15 15-17 17-20
case hisTory: sTory#2 _age of The clienTs
| This graph shows the demographic in terms of the “age” of people who entered store 2. The store manager noticed that the people entering were young, especially between 3pm and 5pm. Surprisingly there was no line for children. The store manager realized there was a school next to the store, which explainsthe spike in young traffic during these hours.
70%
60%
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0%
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Children Young Adult Senior
80%
8%
25%
7% 8%
32%
25%
72%
40%
61%
12%
3% 7%
57% of population younger than 20 years old at 4pm
08/12
/2010
case hisTory: sTory#3 _converTion raTe
| This graph shows the conversion rate (Receipts / Number of Entrances) registered in Store between beginning of December 2010 and end of January 2011.The conversion rate is high for men (in general) compared to women. It is very high on January 6th and January 7th, which were the first two days of a relevant sale geared towards men
70%
60%
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0%
14%
80%
19%
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35%31%
88%
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90%
100%
04/12/
2010
06/12/
2010
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01/01/2
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1/2011
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1/2011
CR FEMALE
CR MALE
30%
17%
25% 27%24%
20%
13%
32%
26% 29%
40%
30% 30%
22%
15%
iMproveMenTs of sales as a resulT of analysis
| In store 1, the shop manager placed two Asian sales assistants at entrance 5 from 4pm till 8pm
| In store 2, the shop manager decided it was worth inserting a kids line, that was previously not present
| In store 3 the data collected gave important information on the conversion rate during the “sales season”. It showed that men are “cherry pickers” as they get into the store and purchasewhat they want/need, whilst women were more of a challenge to capture
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| Sales increased 12% in value and 22% as a number of receipts in the days following this action after 6pm
| Sales from the kids line now account to 11% of total sales of the shop. As an added bonus, this created a positive effect for women-wear sales; since they accompany their children and end up purchasing something for themselves as well
| This gives the opportunity to better understand the behavior of clients inside the stores during the year. Special promotions can be implemented to create traffic and be converted to increased sales
09
bioMeTrical facial analysis sysTeM
ALMAX GROuP SITES
conTacT deTails
| NEW YORKProduction site:323 Malta StBrooklyn, NY [email protected]: +1 718 257 9101
Showroom:152 W 25th StNew York, NY 10001USA+1 212 627 2809
| TORONTOWarehouse & Showroom: c/o Vogue Display 75 The East MallToronto, Ontario, M8Z [email protected]. +1 416 259-4965
| MEXICO CITY
| LOS ANGELES
| MILANOProduction site:Via Boaresco 44 P.O. BOX 9722066 Mariano Comense (Co)[email protected]: +39 031 74 98 52
Showroom:via Cerano 1222144 Milano (Mi)ItalyT: +39 02 58 10 10 25
| SHANGHAIProduction site: 1128, Guoshun Road, Nanqiao TownFengxian District, [email protected]: +86 21 3365 8319
| PARISShowroom:35, rue Réaumur 75003 [email protected]: +33 (0)1 42 72 74 30
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almax-italy.com | globalvisualgroup.com