eye click presentation + overview
DESCRIPTION
EyeClick Interactive Display Technologies by SalitekTRANSCRIPT
July 2010
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EyeClick is a world leader in interactive solutions and specializes in creating inventive products that transform
designated spaces into magical experiences.
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Company Profile
• EyeClick Ltd. was founded in 2004 by current CEO Ariel Almos.• EyeClick has helped leading brands, from Samsung and Verizon to Coca-
Cola and Nike to GE and NASA, transform their floors, walls and window areas into spectacular interactive displays that leave a long-lasting impression on consumers.
• The company's EyeTouch, EyeStep, EyeWall, EyePlay products open up a world of possibilities for brands to effectively communicate with target audiences in out-of-home locations.
• With EyeClick’s unique software and MotionAware Technology, clients are given the ability to engage consumers and relay information in an exciting and cutting-edge format.
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EyeTouch™
EyeTouch transforms any glass, window, LED or LCD screen into a crowd-stopping interactive display. This touch activated system uses rear-projection or LCD
screens with motion detectors.
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EyeTouch Case Study: General ElectricEyeClick’s state of the art technology and creative content were chosen for
creating the GE Imagination Center in China, throughout the duration of the 2008 Beijing Olympic Games. GE’s Imagination Center used EyeTouch technology so
that visitors could interact and explore using special glass displays located throughout the Imagination Center. More than 100,000 visitors interacted with
the magical world of sound and visual effects.
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EyeTouch Case Study: Samsung’s Omnia Samsung Mobile chose EyeClick's interactive shop windows to launch its mobile handset – Omnia™ – in Europe. Nearly fifty interactive windows were installed
across Europe in a variety of mobile stores to promote the new handset. Passersby were invited to interact with the shop window displays to explore the
new handset and experience some of its key features presented with cutting edge graphics, animations, video, and sound.
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EyeTouch HighlightsEyeTouch Grabs People’s Attention
Passers-by are immediately engaged when the EyeTouch responds to their presence, movement or touch – unlike traditional signage and displays.
EyeTouch Supports 24/7 ExposureEven after your store closes, EyeTouch engages people with your marketing message
EyeTouch Reacts to Multiple UsersEyeTouch can interact with a number of users increasing exposure.
EyeTouch is Ideal for a Wide Variety of LocationsEyeTouch effectively relays product information in a variety of retail locations including store front windows, shopping malls, kiosk stands and exhibition centers.
EyeTouch in ActionPlease click here to see EyeTouch in action!
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NEW EyeTouch Technology
• No foil used with new technology• Works with any display (Projector, LCD, LED, Plasma, etc.)• No size limitations• Integrates with any glass surface• Option to detect and react to passers-by• Usage reports and statistic capabilities for clear ROI• Remote control and monitoring• Installation is simple and robust• Works on any PC
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EyeTouch Technology – Installation diagram
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NEW EyeTouch Technology – Installation diagram
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EyeStep™EyeStep is a projector-based solution that turns floors into
an interactive surface. EyeStep uses an overhead projector and motion sensors that change the
projected images, video, and sound in real time and people move over the floor.
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EyeStep Case Study: Origo Shopping CenterIf you enter Origo Shopping Center and transit area, right next to the ticket booth
you will be able to experience for yourself the wonderful world of interactive advertising. EyeStep was installed at a strategic location in the space and is used to promote various brands, endorse individual campaigns and advertise products sold in the surrounding shops. It was only natural to use EyeStep to engage and entertain passersby as they wait in line to purchase tickets, commute or shop.
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EyeStep Case Study: Business Week BusinessWeek, a leading source of business insight, chose EyeClick's technology to
promote its "Forward" marketing campaign during Advertising Week 2009 event at the Times Center in NYC. Throughout the four-day event, visitors were able to walk on
the interactive floor while "Forward" messages chased, scattered, and trailed them. Guests were also invited to compete for prizes by trying to stomp more BusinessWeek
- branded coffee mugs or donuts than their opponent in an engaging two-player game.
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EyeStep HighlightsEyeStep Stops People as They Go
EyeStep literally stops people in their tracts as the system reacts to their movements and gestures. Passers-by are amused and encouraged to interact with the system’s content.
EyeStep Reacts to Multiple UsersSimultaneously, EyeStep can interact with a number of users, which increases exposure.
EyeStep is Flexible in Different Installation EnvironmentsEyeStep works on a wide variety of floor areas and surfaces, shapes and sizes, indoors and outdoors.
EyeStep is Ideal for a Wide Variety of LocationsEyeStep effectively promotes brands in locations such as shopping malls, grocery stores, shops, and flagship stores. Additionally, EyeStep enhances hotels, corporate lobbies, airports, restaurants, waiting rooms, tradeshows, exhibitions, and events.
EyeStep in ActionPlease click here to see EyeStep in action!
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EyeStep installation diagram
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EyeWall™
EyeWall interactive surface solution turns any wall into a motion activated display. EyeWall works with
projectors, LED, LCD or plasma screen while exciting content reacts to passers-by’s movement and gestures.
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EyeWall Case Study: Nike Nike, one of the largest manufacturers of sporting equipment worldwide, used EyeClick’s
interactive EyeWall to promote its "Nike Tuned 10" sneaker in 4 European Foot Locker flagship stores. Media Zest of OMI used EyeClick technology to create large interactive
store front displays for stores in London, Milan, Paris and Marseille. As pedestrians walked by, colorful graphics and effects were activated and showcased the new shoe
from Nike.
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EyeWall Case Study: Adobe CS5 Launch In April 2010, Adobe unveiled their Creative Suite 5 line of software. Fans gathered in
Istanbul, Turkey to celebrate the worldwide launch of the fifth editions of Adobe Photoshop, Illustrator, Dreamweaver, and InDesign. EyeClick was proud to feature the EyeWall at the event where large screens were transformed into vibrant, virtual shows
centered on the new products from Adobe.
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EyeWall HighlightsEyeWall Catches People’s Eye as They Walk By
EyeWall catches peoples attention as the system reacts to their movements and gestures. Passers-by are amused and encouraged to interact with the system’s content.
Eyewall Reacts to Multiple UsersSimultaneously, EyeWall can interact with a number of users, which increases exposure.
EyeWall is Flexible in Different Installation EnvironmentsEyeWall works on a wide variety of wall areas and surfaces, shapes and sizes, indoors and outdoors.
EyeWall is Ideal for a Wide Variety of LocationsEyeWall effectively promotes brands in locations such as shopping malls, grocery stores, shops, and flagship stores. Additionally, EyeStep enhances hotels, corporate lobbies, airports, restaurants, waiting rooms, tradeshows, exhibitions, and events.
EyeWall in ActionPlease click here to see Eyewall in action!
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EyeWall usage with Salitek
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EyePlay™EyePlay’s premium package of interactive games allows you to engage
children in a fun, exciting and innovative way. Multiple players can run, jump, twist and dance as they use their hands and feet to activate sounds and colorful graphics being projected on the floor or wall. The games are
extremely intuitive and easy to play, so everyone can enjoy them.
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EyePlay Case Study: NASA EyeClick has installed EyePlay interactive gaming platform at NASA Center for Space
Education near Orlando, Fla. EyeClick’s team installed the system inside the Educator Resource Center located at Kennedy Space Center Visitor Complex, which receives 1.5 million guests from around the world annually. EyeClick developed and designed three customized educational displays for Kennedy Space Center Visitor Complex—Protect
Your Planet, Earth’s Orbit and Astronaut Challenge.
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Special Projects: Palma AquariumThe Palma Aquarium located in Mallorca, Spain is spearheading a campaign to “Save the
Blue Fin Tuna.” This became a special project for the aquarium as overfishing, illegal fishing and bad management led to alarming drops in fish stocks in the
Mediterranean. It is extremely difficult to raise Blue Fin Tuna in an aquarium so EyeClick was brought on board to help build, together with the Palma aquarium designer, a virtual interactive experience with the fish using EyeStep technology.
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Special Projects: The Droid from Verizon Verizon implemented the innovative EyeClick technology to create interactive storefront
displays in the urban centers across the western United States. Two unique campaigns were developed with EyeClick and Pearl Media to promote the Droid smart phone. In
the first promotional game, pedestrians were thrilled to take part in the innovative display, controlling and navigating giant robotic arms to catch falling droids and
compete for the highest score. In the second promotion, passers-by spun the Droid globe to check out the infinite apps . The response was electrifying!
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EyeControl™EyeControl enables clear Return on Investment by creating
analytic reports which gather and analyze statistics on the number and nature of interactions with the system.
Passer By
ShortInteractor
LongInteractor
Observer
Thank you for joining us today!