External Business Environment Introduction

Josef Ransley and Hadyn Ingram (2004) use the concept of the modern motor vehicle to explain the trend in the hospitality industry. The modern motor vehicles are designed so as to meet every type of preference, taste and pricing level. Ransely & Ingram (2004), claim that the hospitality industry is headed in the same evolutionary process. With the globalization rate gathering momentum, the hospitalization industry is meeting of challenge of encountering different culture with diverse values on similar issues (Ransely and Ingram 10).

Ransely and Ingram (2004) argue that globalization has pushed the hospitality industry to find ways o f adapting and applying greater flexibility to existing and new products. This, they claim, will entail the development of new concepts with intrinsic ways of changing service, content and image in an economical way. They claim that the service methods are susceptible to quick changes being based on personnel skills. There is a need for increased investment in people and new methods have to be used in the campaign to retain people (Ransely and Ingram 10).

Creating flexibility in the physical property seems to pose a challenge to the hospitality industry however two solutions are given on this. Since most of the construction systems are becoming systemized and manufacture based, there is need for altering the established process of management thinking. It is true that value increase in properties when they are located where they are most needed. From this point of view today's offices are likely to be tomorrow's hotel and vice versa. This simply means adapting a building to maximize inherent value (Ransely and Ingram 11). They however write that in all these adaptation the process must satisfy the following equation; (selling price x volume) cost = profit.

March, Roger, Buhalis, Dimitrios and Crotts, John. Global alliances in tourism and hospitality management, 2000. New York, NY: Routledge.

Marriot Willard. The Marriot management philosophy, 2008. Retrieved on January 13, 2010 from: http://www.marriott.com/Multimedia/PDF/Marriott_Management_Philosophy.pdf

Meyer, Danny. Setting the Table: The Transforming Power of Hospitality in Business, 2008. New York, NY: HarperCollins.

Ninemeir, Jack and Hayes, David. Human resource management in the Hospitality Industry, 2008 New York, NY: John Willey and Sons.

Ransley, Joseph & Ingram Hadyn. Developing hospitality properties and facilities, 2004. London, UK: Butterworth-Heinemann

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Read more: http://www.ukessays.co.uk/essays/health/hospitality-management-philosophy.php#ixzz3SC8bk5h4Task 1: discuss the structure and operation of the UK economy (size, features, philosophy, regulation, taxation, security, efficiency, direction)(AC1.1; M1)

As we know that UK is highly open economy. Openness of the global economy can increase the size of trade market available to domestic manufacturers and encourage the transfer of technology. The process of globalization highly impact British economy. Here we see few examples of impact of globalization on UK economy.

The British has been a favoured place for foreign direct investment. There are many factors that can explain this statement like improvement in supply performance of the economy, good system of tax and improved record in industrial dealings.

Find out more from UK Essays here: http://www.ukessays.com/essays/commerce/effect-of-globalization-on-uk-economy-commerce-essay.php#ixzz3SC9YNArtA main aim of taxation is to redistribute wealth. The redistribution effect strives to transfer income between the rich and the poor via taxation. Many people believe that taxes should impose a small cost on society and that the burden of taxes should be distributed fairly (Mankiw and Taylor, 2010). In the UK, taxation is above the median level for industrialized economies where the tax burden measures 36%. In 2007-08 the total amount of taxes levied in the UK for every person was 8925. Most of this is attributable to income tax which is the largest source of revenue for the Government. However, not all income is taxable; every person is entitled to personal allowance which is essentially tax free income

Find out more from UK Essays here: http://www.ukessays.com/essays/economics/present-tax-structure-of-the-uk-economy-economics-essay.php#ixzz3SC9OMukITask 2: Analyse current government economic policy and its effect on business and services industries (focusing on a major UK hotel group ) (AC1.2; M2)

he UK economy is one of the most globalised economics in the world. The UK economy is now clearly experiencing one of the worst economic problems in recent history. They are facing problems like unemployment, large budget deficit and related problems. Though now a days fiscal policy is not used so much in the modern economic system, but, this theory can help to prevent recession or inflation rate. Now a day In UK economy recession and inflation both are major economic problem. By using fiscal policy- UK government can increase tax rates and cut their spending to face inflation problem. The advantage is that it will help to reduce budget deficit. This will help to reduce aggregate demand and therefore reduce inflation pressure. But in recession problem the government can increase AD, increasing government spending and cutting taxes. Lower taxes increase disposable income. This helps increase economic growth and reduces unemployment. In my opinion in a country like UK, which has a large budget deficit, Government can use fiscal policy for increasing tax rate and reduce public spending. Because,it will reduce the inflation and at the same time it can improve the budget deficit.

Main Objectives of Government Economic Policy:

Sustained economic growth

Stable prices (low down inflation)

A high level of employment

A increase in common living standards

Sustainable situation on the poise of payments

jingle government finances

Find out more from UK Essays here: http://www.ukessays.com/essays/economics/main-objectives-of-government-economic-policy-economics-essay.php#ixzz3SC9uNmSRTask 3: Discuss income, wealth, employment and occupational distribution in relation to the provision of business and services operations (consider who are the users of the Hospitality Industrys services and who are the providers; who are the patrons and who are the workers) (AC1.3; M3)

The industry consists of wide category of fields in the service industry including restaurants, lodging, event planning, transportation, theme parks and some additional fields in tourism sector. It is a billion dollar industry depending on availability of disposal income and time. Single hospitality units like restaurant or even amusement park comprise of multiple groups like direct operations, maintenance, marketing, finance and HR. Human Resource is highly valuable in the hospitality sector sue to the type of industries comprising it. For as long as any of us in hospitality can remember, the industry had a staff and skills shortage. T

Find out more from UK Essays here: http://www.ukessays.com/essays/tourism/employee-turnover-in-the-hospitality-industry-tourism-essay.php#ixzz3SCBm2wm8Task 4: Assess the demographic trends that influence the employment patterns in the hospitality industry.(AC1.4; M2)

Task 5: Analyse the social structures of people employed in a major UK hotel group.(AC1.5; D3)

Clearly migrant workers will continue to play a major role in the operations of the

hotel sector in many countries: As demonstrated in this paper, migrants are a vital source

of skills and labour for the hotel industry, and, in turn, the hotel industry provides an

important source for work for internal and international migrants seeking temporary or

permanent employment opportunities away from their home communitie

Task 6: Discuss the structure, operations and influence of local government on a major UK hotel group. (AC2.1)

Task 7: Evaluate the role and influence of the EU, and its impact on business and services industries (AC2.2; D2)