Extensible Publishing in New Zealand

Elizabeth Styron & Chris DaisheXtensible Publishing Alliance (XPA)

Publishing!? Yes, you!

Creators are disseminators. Today any organisation that creates content, that generates information for an internal or external audience, can consider itself a publisher.

In the “knowledge economy,” there is clear value placed on information …but that value is directly related to how accessible it is.

Expectations for Information are placed on you by your customers, shareholders, associates and staff:

• Immediacy• Ease of location• Accessibility• Reliability• A choice of formats• Personalisation

eXtensible publishing combines a number of concepts to satisfy those expectations

• XML• Metadata• Single source/multiple channels• Open standards• Common tools

eXtensible Publishing in New Zealand

• New Zealand Electronic Text Centre http://www.nzetc.org

• Libraries – “Matapihi”• Learning Media• NGO’s – NZ Foundation for the Blind• Government departments:

WorkSite Emergency Planning Manual Online Encyclopedia of New Zealand

• NZX / ICANZ

Collaboration is vital

• Creation of XML, XBRL, and other open standards

• Open source community• New initiatives in a small country• NZETC & 3months.com• ICANZ & NZX and Project First Step

Print-centric workflow

Content Rekeying Print

Proof cycle

Transitional publishing workflow

Content

Rekeying Print

WebRekeying

Proof cycle

Proof cycle

Extensible publishing workflow

Content

Style sheet

Style sheet

Style sheet

Print

Style sheet

Web

Mobile

Digital paper

Proof cycle

Annual Reports

Audited Financial Statement

Internal Financial Reports

Benefit #1 - multiple channels

Singleauthoritativesource

Benefit #2 - separation of concerns

Content

Content creators focus on preparing media-neutral authoritative content and metadata

Organisation/logic

Information architects focus on the organisation of information and the logic controlling its display

Presentation/format

Designers focus on presentation for different media and audiences

Accounts Team

Analysts Marketing

Benefit #3 - cost effectiveness

• Low marginal cost of adding new channels

• Improved workflow• Improved information management• Flexibility going forward

Benefit #4 - rapid dissemination

• Design and logic prepared ahead of time • Design changes are rapid• Content changes are rapid• Simultaneous publication through

multiple channels• PDF workflow and print-on-demand

Benefit #5 - interoperability

• Improved information exchange• Open standards• Enriched content - metadata• Vendor independence• Longevity

Demonstration in context - XBRL

• Presentation at 11.30 am Wednesday• Use of extensible publishing framework

as proof-of-concept for Project First Step• Single source of XBRL• Multiple formats

Questions?

• www.xpa.co.nz• info@xpa.co.nz • Conference trade stand