extending production techniques to mandarin farmers
DESCRIPTION
Extending production techniques to mandarin farmers by Cindy FakeTRANSCRIPT
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Farmer Extension and Mandarin Production
Cindy Fake University of California Cooperative Extension
January 2013
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Extension Goals
• Strengthen agricultural community socially and economically
• Sustainability of land/ environment, community, and individual farmers
• If farming is to be sustainable, it must be profitable
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Extension Goals
• Our goal: increase profits to farmer by improving quality, size, and yields of their mandarins
• In order to get there, we need to teach farmers what they need to know, and what is useful to them
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Extension Principles
• Successful extension is an information exchange, not a one-way street
• Successful growers are smart and have a lot of accumulated knowledge
• We need to learn from them, as well as they from us.
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Extension Principles
• Extension is focused on what the farmers need to know to succeed.
• It is not about you, the trainer, and what you know.
• Farmers have to know there is a problem in their orchard before they will be willing to fix it.
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Extension Principles
• Extension is about clearly communicating what is most useful to farmers…
• As trainers, you must condense your knowledge down to basic facts
• Extension is also about training farmers in the way they learn best, not the way you are most comfortable teaching
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Learning Styles
• Three main ways people learn:– Hearing
(auditory learners)
– Seeing (visual learners)
– Touching, feeling, and/or doing (kinesthetic learners)
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Learning Styles: Hearing/Listening
• You, as academics are or have learned to be auditory learners
• You can learn by hearing information from a lecture
• This may not be the way you learn best, but you can learn that way
• Most good students are auditory learners
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Learning Styles: Visual
• Most people do NOT learn by hearing
• Most people learn by seeing, they are visual learners
• Seeing a picture, a diagram or someone demonstrate a technique is much easier for most people to retain.
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Learning Styles
• Most farmers learn best by doing(may also be visual learners)
• They need to:– Touch, feel, and do– Let their muscles do the activities
in order to understand and learn • This means your farmer training
must be primarily visual and learning by doing, not talking.
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Training for “doing learners”
Those of you who like to lecture must force yourselves to show & do while you are talking: – pass around samples– show the farmers:• how to hold and use pruners• how to use a hand lens• what healthy roots look and
smell like• how an insect or disease
looks
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Take home message…
• Tailor your training to needs of your trainees
• Make training active and hands-on
• Keep the messages simple and brief
• Be sure that farmers really need to know the information you are giving them
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Technical Review
Cindy Fake University of California Cooperative Extension
January 2013
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Thank you for your attention!