extended village
DESCRIPTION
A presentation given at Unicef's Global Gathering by AJ Leon about a project with GHNI.TRANSCRIPT
AJ Leon@ajleon
www.opensourceCharity.comwww.ajleon.me
An Upside-Down Revolution
the digital landscape uncovered
case study: Global Hope Network International
project: Ola Nagele Village in Kenya
budget: 3,000 usd
timeline: 2 weeks
equiptment: kodak zi8, camera, cell & usb modem
goals: real time content build community fund ola nagele village
youtube is the second largest search engine
the end of the beginning
2.5 billion photos uploaded each month to Facebook.
The fastest growing segment on Facebook is females between 55-65.
1 billion videos served by YouTube in one day
27.3 million tweets sent per day
art of digital
storytelling power of building a
tribethe call to
action
the future of new media will be owned by those who understand
and implement
art of digital storytelling
If you don’t blog, you don’t exist.
3 ways to tell a story
blogging photos video
macro your organization’s story
micro your project’s story
Case Study
Case Studywho is telling the story?
compelling + visual media + ‘real time’
how to tell a good story?
Clean Water in Ola NageleCase Study
budget = 150 dollars man hours = 1 hour
the true currency of facebook & twitter
65 blog posts
5,250 interactions on facebook
Over 1,200 tweets about the project
12 real time qik videos
41 videos uploaded
over 5,000 pictures uploaded
Over 600,000 views
Case StudyIn 14 days
digital storytelling taskforce
org tip
power of a tribe
followers
follow.
click a button
fans
cheer.
share your story
comment on your work
move.
catalysts
retailer
end user
vs
Jennifer McKinney
Mother of 5
Lives in Minnesota
Occupation: Mommy Blogger
Value as an End User: $50 max per month
Value as a Retailer: 250,000 readers per month
Case Study
Case Study
deep not wide
org tip
org tip
the call to action
worst idea ever = click a donate button
build relationships
with creativity
Case Study
Case Study
don’t follow the leader
org tip
allow room to experiment
or
fail
art of digital
storytelling power of building a
tribe
the call to
action
AJ Leon@ajleon
www.opensourceCharity.comwww.ajleon.me