Extended Certificate in Creative Digital Media Production – Summer Independent Learning Y12-13 2021

Your Summer Independent Learning (SIL) consists of the following task. Task You need to access the supporting materials, which will give you a brief and instructions relating to Unit 8. Using the information provided on the brief, your experience of working on Unit 8 so far and any support materials available on Teams, complete all of the required elements. Your final submission should contain: • a rationale• a pitch• a proposal• a treatment

All of the required information is contained in the brief and supporting materials.

The submission of your SIL should include all the documents and materials relating to the work above. This will be submitted by 17th September 2021.

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SUPPORTING MATERIALS

Set Task Information

ENVIROWATER Envirowater is a UK charity that raises awareness of the increasing problem of pollution in water sources in the UK. The charity is developing a media campaign to raise awareness of the pollution in the UK’s rivers, lakes and seas. Read through the information provided. Choose ONE of the two commissions offered to plan your response. In responding to the commission, you must include this research into your final response.

Press release from Envirowater Envirowater is a UK charity. The charity is commissioning a media campaign to raise awareness of the increasing problem of pollution in water sources in the UK. The charity wants the UK public and companies to be more aware and understanding of the environmental damage caused by water pollution in UK. Recent research shows that every year 8 million metric tons of plastic is dumped into the oceans each year. This is a growing issues and predictions show that by 2050 plastic pollution that ends up in the ocean will outweigh all of the ocean’s fish. Currently there 5 rubbish patches that have formed from the high levels of plastic pollution in the sea. The biggest of these, The Great Pacific Garbage Patch, covers an area twice the size of Texas which measures more than 1.6 million kilometres. Envirowater wants to deliver a campaign that raises awareness for the public, educators and businesses to help recognise the importance of recycling and using more environmentally friendly options. It also wants to encourage employers to put systems in place to support employees to use and dispose of materials responsibly. Envirowater is an independent charity and rely on donations from individuals and businesses.

SOURCES

Conservation International (2020) Ocean Pollution: 11 facts you need to know <https://www.conservation.org/stories/ocean-pollution-11-facts-you-need-to-know>

The Ocean Cleanup (2020) The Great Pacific Ocean Patch Explained Research <https://theoceancleanup.com/great-pacific-garbage-patch/> National Geographic Society (2020) Marine Pollution <https://www.nationalgeographic.org/encyclopedia/marine-pollution/>

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We are asking media producers to provide a first response to one of the following commissions: COMMISSION 1: VIDEO ADVERT (90 seconds approximately) COMMISSION 2: MAGAZINE (4 pages minimum) It is important to know that we have sent this request to a number of media producers, so you will have to persuade us that your idea is worth using. We look forward to working with you.

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Set Task You must choose one of the commissions.

You are required to complete four activities. Activity 1: Produce a rationale Activity 2: Produce a pitch of the idea Activity 3: Produce a proposal

Activity 4: Produce a treatment

You must complete ALL activities in the set task.

Activity 1: Rationale Write a rationale of your idea in response to the commission you have chosen. Your rationale will be assessed on: • the consideration of the commission • the interpretation of the commission • meeting the requirements of the commission • justification of approaches used to inform ideas.

(Total for Activity 1 = 16 marks)

Activity 2 – Pitch Write a pitch of your idea to Stress at Work that is no more than 350 words. Your pitch will be assessed on: • your idea and solution in relation to the stimulus material • refinement and succinct communication of the pitch • your

understanding of the potential of the commission • the practicality of your solution.

(Total for Activity 2 = 16 marks)

Activity 3 – Proposal

Write a proposal for your idea.

Your proposal will be assessed on your: • understanding of technical media production processes • use of the medium and targeting of the audience

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• communication of a plausible idea • consideration of logistical implications.

(Total for Activity 3 = 20 marks)

Activity 4 – Treatment (2 hours approximately) Stress at Work needs to know what your idea will look or sound like. Produce a treatment for your chosen commission. Your treatment can be a maximum of six A4 pages. Your treatment only has to cover an appropriate sample or taster of the product. You must select pre-production materials from the table below that are relevant to the medium of your commission. You must include one or more of these in your treatment and include a justification of your ideas.

Visual materials Written materials Diagrams and graphics

• Storyboard • Visuals • Mock-ups • Layout • Interface or menus

• Audio script • Descriptions of scenes and transitions • Audio descriptions • Body copy • Character description • Shot descriptions • Rules and gameplay

• Navigation • User flow chart • Wireframe

Your treatment will be assessed on your: • understanding of media production processes • use of the medium in targeting the audience • communication of style

• justifications of your decisions

(Total for Activity 4 = 20 marks)

TOTAL FOR PAPER = 72 MARKS

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ADDITIONAL TASK To prepare for the large practical project in Yr13 we would like you to gain more information regarding storyboarding for AV production and design elements for the magazine production. Please watch the Youtube videos making notes on what are important aspects you will need to apply in your pre-production materials. This will also be useful for the Treatment part of the SIL work. Storyboarding https://www.youtube.com/watch?v=ux_Em1lVsjI https://www.youtube.com/watch?v=NPrkxj2MyZI https://www.youtube.com/watch?v=K3yvPAae-kg Magazine Design https://www.youtube.com/watch?v=7sSJtScnsjE https://www.youtube.com/watch?v=a5KYlHNKQB8 https://www.youtube.com/watch?v=sByzHoiYFX0 https://www.youtube.com/watch?v=MELKuexR3sQ&list=RDCMUCeYUHG6o0YguM-g23htdsS-w&index=2