Population (2000 Census)

Largest Municipalities

Median Household Income

Retail Sales

Express Daily Penetration

Population (2000 Census)Clinton County . . . . . . . . . . . . . . . . 37,914Female . . . . . . . . . . . . . . . . . . . . . . 19,525Male . . . . . . . . . . . . . . . . . . . . . . . . 18,389

Largest MunicipalitiesClinton CountyCity of Lock Haven . . . . . . . . . . . . . 9,149Pine Creek Township . . . . . . . . . . . . 3,184Lamar Township . . . . . . . . . . . . . . . 2,450Woodward Township . . . . . . . . . . . . 2,296Bald Eagle Township . . . . . . . . . . . . 1,898

Lycoming CountyJersey Shore .............................3,222Centre CountyBellefonte ................................6,022Milesburg .................................1,150Howard ....................................1,750

Median Household Income$31,064

Retail SalesOver $325,000,000

Sources: U.S. Census Bureau; Pa. Dept. of Commerce; Penn State University Cooperative Extension; Pa. State Data Center.

Express Daily Penetration (city zone) . . . . . . . . . . 84%

Audited by The Audit Bureau of Circulation. Members of: PNA, NAA & ABC.

The Expresswww.lockhaven.comCountry Market

New Year DUI New Year/New You Women in Business Heating Contest Menu Guide

Valentines Day Gift Guide Money Matters Tax Guide Super Bowl Party Guide Ham Contest Progress Edition

Progess Edition Spring Bridal Guide March Madness Ham Contest Easter Dining

Spring Home Improvement Spring Car Care Fishing Guide Spring Sports M.H. Kiwanis Outdoor Show

Best of Clinton County Visitor‘s Guide Summer Concert Series Relay for Life Expo ”08

Salute to Graduates Summer Fun Contest Salute to Dad

Pet Book First Aid Guide Exoress —Bingo“ Flag Tribute First Aid Guide

Back to School Student Survival Fall Sports Labor Day Regatta PSU Gameday Pigskin Payoff

Fall Home Improvement Salute to Grandparents PSU Gameday Pigskin Payoff Baby Safety Page

Fall Bridal Fall Car Care Flaming Foliage Harvest Cookbook Pigskin Payoff

Thanksgiving Gift Guide Buck Fever Winter Sports Coupon Book Pigskin Payoff

Last Minute Gift Guide Holiday Greetings Year in Review

PARTNERSDOWNTOWN LOCK HAVENTHE SCENESUSQUEHANNA SUNRISEHOME & HEALTHPA OUTDOOR TIMESSTUDENT EXPRESSDINING GUIDESTUDENT SURVIVALHOME IMPROVEMENT

Advertising once or twice during a sale or special event doesn’t grabenough attention from consumers. Ask them, they’ll tell you. Frequentads at targeted intervals works! We can prove it with our highly successful and very affordableBRAND BUILDERS program. (1-year minimum contract required.)

Call us today @ (570) 748-6791 or toll free at 1-800-941-3231.

Programs Start as low as $185/month for 12, 2 col. x 2 inch Ads!NEW FOR 2008 - All Brand Builder Ads Can Appear Online! Ask your rep for details.

COLOR RATES

Black and one color . . . . $75.00Black and two colors . . . $99.00Black and three colors . $125.00

DEADLINES

Run Day Deadline

Monday . . . . . . . . Friday 1 p.m.

Tuesday. . . . . . Friday at 4 p.m.

Wednesday . . . . Monday 2 p.m.

Thursday . . . . . Tuesday 2 p.m.

Friday . . . . . Wednesday 2 p.m.

Saturday. . . . Thursday 10 a.m.

Run of Paper(6 columns/inches)

1 Column . . . . . . 1.752 Column . . . . . 3.6253 Column . . . . . . . 5.54 Column . . . . . 7.3755 Column . . . . . . 9.256 Column. . . . . 11.125Page Depth . . . . . 21.5

Tabloid(5 columns/inches)

1 Column . . . . . . 1.752 Column . . . . . 3.6253 Column . . . . . . . 5.54 Column . . . . . 7.3755 Column . . . . . . 9.25Page Depth. . . . . . . 11

Color IS affordable!We have discounted specials!

SECTIONS &SUPPLEMENTS

Let us help you ....BUILD YOUR BRAND!

ADVERTISING RATESANNUAL CONTRACT RETAIL RATESinches/year per column inch100 . . . . . . . . . . . . . . . . . . . . . . . . .$12.25500 . . . . . . . . . . . . . . . . . . . . . . . . .$12.001,000 . . . . . . . . . . . . . . . . . . . . . . . .$ 9.402,000 . . . . . . . . . . . . . . . . . . . . . . . .$ 9.203,000 . . . . . . . . . . . . . . . . . . . . . . . .$ 9.004,000 . . . . . . . . . . . . . . . . . . . . . . . .$ 8.855,000 . . . . . . . . . . . . . . . . . . . . . . . .$ 8.507,500 . . . . . . . . . . . . . . . . . . . . . . . .$ 8.2013,000 . . . . . . . . . . . . . . . . . . . . . . .$ 7.95A. OPEN RATE (per column inch) . . . . .$13.90B. NONPROFIT RATE (per column inch) . .$ 7.50C. NATIONAL (per column inch) 7/1/2007 .$23.69

Lock Haven, Pa.-Williamsport, Pa. Combo-Daily . . . . . . .$73.90

Target More Customers in our Special Pages & Sections

January New Year DUI New Year/New You Women in Business Heating Contest Menu Guide

February Valentines Day Gift Guide Money Matters Tax Guide Super Bowl Party Guide Ham Contest Progress Edition

March Progess Edition Spring Bridal Guide March Madness Ham Contest Easter Dining

april Spring Home Improvement Spring Car Care Fishing Guide Spring Sports M.H. Kiwanis Outdoor Show

may Best of Clinton County Visitor‘s Guide Summer Concert Series Relay for Life Expo ”08

june Salute to Graduates Summer Fun Contest Salute to Dad

July Pet Book First Aid Guide Exoress —Bingo“ Flag Tribute First Aid Guide

august Back to School Student Survival Fall Sports Labor Day Regatta PSU Gameday Pigskin Payoff

september Fall Home Improvement Salute to Grandparents PSU Gameday Pigskin Payoff Baby Safety Page

October december november Fall Bridal Fall Car Care Flaming Foliage Harvest Cookbook Pigskin Payoff

Thanksgiving Gift Guide Buck Fever Winter Sports Coupon Book Pigskin Payoff

Last Minute Gift Guide Holiday Greetings Year in Review

Monthly Supplements and Special Pages • Golden Opportunities • House and Home • SPCA Pick-a-Pet

• Here’s my Card • Student Express • Partners Magazine

Our Hotel & Tourism Wrap is sure to draw visitors to

your location. It is distributed EACH DAY with The Express

newspaper to hotels and other locations in the area.

Call for details.

COLOR RATES

DEADLINES

Run of Paper Tabloid

ADVERTISING RATES

CLASSIFIED DISPLAY AD RATES

LEGAL ADVERTISING

Sell a CarTurn Your Items

Into Cash!

CONTRACT Line Rate.94¢ per line (5 line minimum)

Minimum 6 months

LEGAL Line Rate$1.10 per line

Minimum - 12 lines for $13.20

$5.105 linesplus internet

$10.20 $15.00 $20.00 $25.00 $30.00 $32.90

$6.126 linesplus internet

$12.24 $18.00 $24.00 $30.00 $35.00 $39.48

Central Pennsylvania

CLASSIFIED NETWORKThe Express Williamsport Sun-Gazette

East Lycoming Shopper Country Market The Luminary

REACH THOUSANDS & THOUSANDS OF READERS!

SELL, SELL, SELL or BUY, BUY, BUY by advertising in The Express, WilliamsportSun-Gazette, East Lycoming Shopper, Clinton County Shopper & The (Muncy) Luminary!

1 Day$1.02

per line

2 Days$1.02

per line

3 Days$1.00

per line

4 Days$1.00

per line

5 Days$1.00

per line

6 Days$1.00

per line

7 Days.94¢

per line

Try our one-stop $59 transportation special!ALL CLASSIFIED LINE ADS appear ON-LINE @ Hot-Ads.Com for a small fee to HELP YOU SELL!

The Express line rates:

(570) 748-6791 or toll-free @ 1-800-941-3231

Sell a HouseGETBETTER

RESULTS... ADD APHOTO

(for a minimaladded charge)

OUR 8 COLUMN CLASSIFIED FORMAT MAKES FOR EASIER READING!

Your ad will also appear on our website

www.lockhaven.comfor the same amount of days as your print ad

PLUS Your ad will be marked with a “new today” header to draw attention to your ad on its first run!

(low additional fees apply)

Classified - 1/01/08(8 columns/inches)

1 Column..................1.3172 Column..................2.7233 Column..................4.1284 Column..................5.5345 Column..................6.9396 Column..................8.3457 Column....................9.758 Column................11.125Page Depth.................21.5

CLASSIFIED DISPLAY AD RATESNATIONAL CLASSIFIED 7/1/07 (per inch)......$19.84LOCAL OPEN RATE 1/01/08(per inch).............$14.25

100 . . . . . . . . . . . . . .$10.50300 . . . . . . . . . . . . . .$10.25500 . . . . . . . . . . . . . .$10.001000 . . . . . . . . . . . . . .$9.901800 . . . . . . . . . . . . . .$9.602000 . . . . . . . . . . . . . .$9.503000 . . . . . . . . . . . . . .$9.403600 . . . . . . . . . . . . . .$9.304000 . . . . . . . . . . . . . .$8.406000 . . . . . . . . . . . . . .$8.05

ANNUAL CONTRACT (Classified Display)Inches Per Year 1/01/08 (per inch)

Do you provide neededgoods and/or services?

Reach thousands of readers and get GREAT results!

Try 5 lines daily for26 days for only $62.40!

Express ClassifiedCOMMUNITY-WIDE

BUSINESS DIRECTORY

LEGAL ADVERTISING 1/01/08Per line Rate . . . . . . . . $1.14Per column inch. . . . . $13.68Minimum charge . . . . $13.68

The Express newspaper has the popular web site in the market @

www.lockhaven.comCall today to ask about how you can advertise in the newspaper & on-line!

log on towww.lockhaven.com &

go to ‘on-line classifieds’

or 1-800-941-3231

Flemington, livingroom,diningroom, kitchen, 2bedroom, bath. Niceyard. Good neighbor-hood. 5 minutes fromUniversity. $600 permonth includes heat.Available immediately.RENTED WITHIN 2DAYS

4 bedroom in Flemingtonarea; $550 a month plusall utilities. RENTED 1STDAY

HALF A HOUSE in MillHall, $600 a month;includes heat water,sewage, garbage, stoveand refrigerator and offstreet parking; no pets.RENTED WITHIN A FEWDAYS

Give away computerdesk, 3 piece wraparound corner unit. ITEMGONE THE FIRST DAY

See Page 6 for details!

CONTRACT Line Rate LEGAL Line Rate

Try Our Packages ... ... a Big Bang for the Buck

Package A $300 for the month and you get 40 inches of print advertising as follows: 1, 2x6-inch ad 1, 2x4-inch ad 1, 3x3-inch ad 1, 2x5.5-inch ad

Package C $650 for the month and you get 106 inches of print advertising as follows: 1, 6x10.5-inch ad 2, 3x3.5-inch ads 2, 2x5-inch ads 1, 1x2-inch ad

Package B $400 for the month and you get 58 inches of print advertising as follows: 2, 2x6-inch ads 1, 3x3-inch ad 1, 2x4-inch ad 1, 2x3.5-inch ad 1, 2x5-inch ad

Package D $1200 for the month and you get 189 inches of print advertising as follows: 2, 6x10.5-inch ad 1, 3x4.5-inch ad 1, 3x3.5-inch ad 1, 3x13-inch ad 30 days of banner advertising on website

10 Day Web Ad!

10 Day Web Ad!

10 Day Web Ad!

Place Your Print Ad on Clinton County’s Most Visited Web Site... www.lockhaven.com

Print-to-web prices Print ad size Online fee

1” - 10” $20 11 - 20 25 21 - 30 30 31 - 40 35 41 - 50 40 51 - 60 45 61 - 70 50 71 - 80 60 81 - 90 70 91 - 100 80 101 - 110 90 111 - 120+ 100

Rates are for seven days.

House & Home magazine (monthly)................$8.00 (per inch)Wheels magazine (monthly)..............................$8.00 (per inch)Golden Opportunities magazine (monthly).....$8.00 (per inch)Dining Guide section.......................$40 a week for 10 weeksHere’s My Card special page (2x2”).........$20.00 (per month)

A great advertising product all week long in

our TV magazine!Discounted rates & added

value! Call today

We can design youradvertising product to fit your needs!

Prices available on Page 7for inserts of single sheet,

8-page tabloid and up,black/white or color.

SUPER SHOPPERS CAMPAIGN

TV ALL WEEK!

DESIGN SERVICES& JOB PRINTING

BUSINESS BUILDER CAMPAIGN

SPECIAL NICHE SECTIONS & MAGAZINES

1 col. x 2” daily insertion (24 times) $200.001 col. x 2” three ads weekly (12 times) $100.001 col. x 1” daily insertion (24 times) $100.00

$40 per week @ 10-week run; or $50 weekly2 col. x 4 inch ad runs Thursdays, 10-week program,

or 2 col. x 6 inch ad runs Tuesdays, 10-week program (Classified)

Display Advertising Rates:Open Rate $3.00 pci4 consecutive weeks $2.85 pci8 consecutive weeks $2.60 pci13 consecutive weeks $2.45 pciBusiness Cards (w/color) $12.00

COLOR AVAILABLE!(color charges include black)

$2 per inch per color, up to half page;half page and up $60 flat fee.

Special: Back Page ad of 7 col. x 12”...........just $200.00

Front Page Color Available - JUST ASK!

9 W. Main St., Lock Haven, PA 17745

Phone (570) 748-6791 1-800-941-3231

Fax (570) 748-15444,500 issues distributedweekly to 200 sites in

Clinton, Centre, Lycoming &Potter counties!

DEADLINES: All advertising space, display & classified display, must be reserved by Tuesdays at noon.

Mechanical Requirements are as follows:

PUBLISHER’S LIABILITY FOR ERROR: The publisher shall not be liable forslight changes or typographical errors that do not lessen the value of anadvertisement. The publisher’s liability for error is strictly limited to publicationof the advertisement in any subsequent issue or the refund of any moniespaid for the advertisement. The Country Market reserves the right to cancelor reject any advertisement at any time. INDEMNIFICATION: The advertiserand/or advertising agency agrees to defend and indemnify the publisheragainst any and all liability, loss or expense arising from claims of libel, unfairtrade practices, infringement of trademarks, copyrights, trade names, patentsor propriety rights or violation of rights of privacy resulting from the publicationof the advertiser’s advertisement.

1 column = 1.317 inches2 column = 2.723 inches3 column = 4.128 inches4 column = 5.534 inches

5 column = 6.939 inches6 column = 8.345 inches7 column = 9.75 inchesPage Depth = 11 inches

(7 column width format)

Filledwith

classifiedline ads!

Separately: Pickup from your EXPRESSadvertisement for just $2 per column inch!

Try these Special Packages & Rates!

The Country Market is available for free atdozens and dozens of stores, salons and

offices throughout the region.

1” - 10” $20 11 - 20 25 21 - 30 30 31 - 40 35 41 - 50 40 51 - 60 45 61 - 70 50 71 - 80 60 81 - 90 70 91 - 100 80 101 - 110 90 111 - 120+ 100

Rates are for seven days.

* Preprint space is credited to ROP space contracts.* Quoted rates apply to preprint containing advertisements

from only one local advertiser.* National preprint rates available upon request.

* 1 to 12 rates will be used unless preprint contract is signed.* Preprints are accepted for insertion Monday through Saturday.* Material must be received at Williamsport Sun-Gazette, 252 W.Fourth St., Williamsport, Pa., 17745, at least 5 days in advance.

PREPRINT ZONING (4,000 minimum)

Local Preprint Rates

Renovo, Hyner, North Bend, Farwell,Shintown, Route 144 and Route 120,

and South Renovo

Woolrich, Crestmont, Farrandsville, Swissdale, McElhattan, Charlton, Island Route and Sagamore Hills.

Lamar, Sugar Valley, Nittany Valley, Rote, Salona, Cedar Heights, East End, Clintondale,Hublersburg, Snydertown, Nittany, Cedar Run,

Jacksonville and Route 64.

Lycoming County, Avis, Jersey Shore, Pine Creek Valley, Antes Fort, Rauchown, Oval,

Oriole, Linden, Pine Run, Salladasburg, Larryville,Tomb Run, Nichols Run, Waterville, Cammal,

Slate Run and South Avis.

Bald Eagle Valley & Centre County, Sugar Run, Lusk Run, Plunkett Run, Laurel Run, Sunset Pines, Route 150,

Beech Creek, All Beech Creek R.D’s, Monument, Orivston, Blanchard, Marsh Creek, Bellefonte,

Milesburg, Zion, Mingoville, Wingate and Snow Shoe

Lock Haven, Flemington, Mill Hall, Dunnstown, Castanea -

Towns only with no RD’s

ZONE 1 (728 daily - 836 weekend)

ZONE 3 (1,114 daily - 1,254 weekend)

ZONE 5 (1,788 daily - 1,713 weekend)

ZONE 6 (4,009 daily - 4,245 weekend)

ZONE 4 (1,310 daily - 1,360 weekend)

ZONE 2 (1,236 daily - 1,248 weekend)

4 tab/2 full $64.90/m $61.90/m $58.90/m $55.90/m

8 tab/4 full $64.90/m $61.90/m $58.90/m $55.90/m

12 tab/6 full $70.00/m $66.70/m $63.50/m $60.20/m

16 tab/8 full $72.80/m $69.40/m $66.00/m $62.60/m

20 tab/10 full $76.40/m $72.80/m $69.20/m $65.70/m

24 tab/12 full $79.90/m $76.10/m $72.40/m $68.60/m

Single Sheet $35.00/m $35.00/m $35.00/m $35.00/m

Size 1 to 12 13 to 25 26 to 51 52 & up

Local Preprint Rates

The Express is distributed late morning/early afternoons Mondays through Fridays; publishes amorning Weekend Edition on Saturdays, and publishes on the following 2008 holidays asmorning editions: New Year’s Day, Memorial Day, Labor Day & Thanksgiving Day.

The Express - RETAIL ADVERTISING RATESEffective Jan. 1, 2008

9-11 W. Main St. or P.O. Box 208, Lock Haven, Pa., 17745Email : ad@lockhaven.com

(570) 748-6791

http://www.lockhaven.com

1-800-941-3231

Fax: (570) 748-1544

PERSONNELPublisher Robert O. Rolley, Jr. Office Manager Tina GeyerAdvertising Manager Richard Noll Circulation Manager Walter CorterMarketing Asst. Lisa Schropp Classified Display Sales Charles Gephart

PUBLISHER’S LIABILITY FOR ERRORThe publisher shall not be liable for slight changes or typographical errors that do not lesson the value of an advertisement. The publish-er’s liability for other errors is strictly limited to publication of that advertisement in any subsequent or the refund of any monies paid forthe advertisement.

INDEMNIFICATIONThe advertiser and/or advertising agency agrees to defend and indemnify the publisher against any and all liability, loss or expense arisingfrom claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copyrights, trade names, patents or proprietaryrights or violation of rights of privacy resulting from the publication of the advertiser’s advertisement. The Express will not extend creditfor advertising orders or space reservations that claim sequential liability. The Express does not accept brokered advertising.

DISCOUNTSOn multiple run dates, the following discounts will prevail: Repeat the same ad within 6 days and receive 25% off second run. The first adruns at contract rate. No multiple run discounts good in combination with other specials. Discounts good on all display and classified dis-play ads. Classified line ads excluded. No copy changes, please.

REPRESENTATIVEMid Atlantic Newspaper Services Inc.2717 North Front StreetHarrisburg, PA 17110Tel. (717) 234-4067

COMMISSION & TERMS OF PAYMENTLocal retail advertising rates as shown are noncomissionable. All local retail rates are net.Commissionable national rates are available toany recognized advertising agency.

PUBLICATION SCHEDULE

SENDING ADS ELECTRONICALLY• Ads submitted electronically should be in a .pdf format in a CMYK mode at 170 dpi minimum. Fonts, and other

formatting styles do not always convert, so always include a hard copy or proof of the file.• We can also accept advertisements saved to a CD, 1.44 mb HD Mac or PC floppies, or, 100 MB zip disks. All

advertisements being sent via e-mail should be sent to ad@lockhaven.com.• Advertisements not created in our creative services department can be accepted in the following

software packages: Multi-Ad Creator, Quark Xpress, Adobe Photoshop 7 or higher.• Images submitted should be in RGB mode with 200 dpi resolution at actual size and saved as a .jpeg file.• We use a line screen of 85.