exporting -market research and entry - wsbdc · 2014. 7. 10. · this video was funded by the...
TRANSCRIPT
![Page 1: Exporting -Market Research and Entry - WSBDC · 2014. 7. 10. · This video was funded by the Washington State Community Economic Revitalization Board (CERB) through a grant from](https://reader034.vdocuments.us/reader034/viewer/2022052003/6016d31c701073095425d51b/html5/thumbnails/1.jpg)
This video was funded by the Washington State Community Economic Revitalization Board (CERB) through a grant from Washington State.
WSBDC International Trade Specialists Provide Your Business with Export Training, Advising Expertise, Market Research and Market Entry Planning
1
![Page 2: Exporting -Market Research and Entry - WSBDC · 2014. 7. 10. · This video was funded by the Washington State Community Economic Revitalization Board (CERB) through a grant from](https://reader034.vdocuments.us/reader034/viewer/2022052003/6016d31c701073095425d51b/html5/thumbnails/2.jpg)
Market Research Funnel Identify Potential Foreign
Market TargetsDo Preliminary
Screening based on Market Fit
Evaluate Markets with Weighted
Indicators
Selection Grid
Compare on
![Page 3: Exporting -Market Research and Entry - WSBDC · 2014. 7. 10. · This video was funded by the Washington State Community Economic Revitalization Board (CERB) through a grant from](https://reader034.vdocuments.us/reader034/viewer/2022052003/6016d31c701073095425d51b/html5/thumbnails/3.jpg)
Market Research is a Foundation for Market Entry
ONE• Conduct
market research to evaluate target Markets
TWO• Use key
indicators to select your best fit markets
THREE• Finalize
your Export Market Selection
![Page 4: Exporting -Market Research and Entry - WSBDC · 2014. 7. 10. · This video was funded by the Washington State Community Economic Revitalization Board (CERB) through a grant from](https://reader034.vdocuments.us/reader034/viewer/2022052003/6016d31c701073095425d51b/html5/thumbnails/4.jpg)
Market Research Services
WSBDC Export Readiness Research Teams work with a Research Director and our Network Trade Specialist
=
![Page 5: Exporting -Market Research and Entry - WSBDC · 2014. 7. 10. · This video was funded by the Washington State Community Economic Revitalization Board (CERB) through a grant from](https://reader034.vdocuments.us/reader034/viewer/2022052003/6016d31c701073095425d51b/html5/thumbnails/5.jpg)
Export Advising Assistance
Trade Specialist can help clients evaluate research data and finalize best market choices
=
![Page 6: Exporting -Market Research and Entry - WSBDC · 2014. 7. 10. · This video was funded by the Washington State Community Economic Revitalization Board (CERB) through a grant from](https://reader034.vdocuments.us/reader034/viewer/2022052003/6016d31c701073095425d51b/html5/thumbnails/6.jpg)
Choosing The Market Entry Mode
• YOUR COMPANY GOALS
• SIZE OF YOUR COMPANY
• CURRENT INTERNATIONAL EXPERIENCE
• RISK TOLERANCE
• FINANCIAL RESOURCES
• YOUR COMPANY’S PRODUCTS/SERVICES
• LEVEL OF CONTROL YOUR COMPANY NEEDS
![Page 7: Exporting -Market Research and Entry - WSBDC · 2014. 7. 10. · This video was funded by the Washington State Community Economic Revitalization Board (CERB) through a grant from](https://reader034.vdocuments.us/reader034/viewer/2022052003/6016d31c701073095425d51b/html5/thumbnails/7.jpg)
Foreign Market Entry Modes
- Less Risky Options Greater Control Options -
Amount of commitment, risk, control, and profit potential
![Page 8: Exporting -Market Research and Entry - WSBDC · 2014. 7. 10. · This video was funded by the Washington State Community Economic Revitalization Board (CERB) through a grant from](https://reader034.vdocuments.us/reader034/viewer/2022052003/6016d31c701073095425d51b/html5/thumbnails/8.jpg)
Use Market Research to Identify Export Markets
![Page 9: Exporting -Market Research and Entry - WSBDC · 2014. 7. 10. · This video was funded by the Washington State Community Economic Revitalization Board (CERB) through a grant from](https://reader034.vdocuments.us/reader034/viewer/2022052003/6016d31c701073095425d51b/html5/thumbnails/9.jpg)
Find out if you are ready to take your products or services Global!
Export Readiness Assessment https://export.wsbdc.org/survey/start
Contact a Trade Specialist https://export.wsbdc.org/cms/contact-
and-bios