Export Strategy Workshop Plan a winning export strategy unique to your company

Studies have proven that major benefits of

exporting for firms include better innovativeness, higher productivity, and

faster growth both for profit and

employment. The Export Strategy Workshop aims to help your

company identify key challenges, develop the

right export strategies and equip you with

the necessary skill sets for successful exporting practice.

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Major Benefits of Exporting

Past Participating Companies of Export Strategy Workshop

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Impactful Lectures Group Discussions

Peer-to-Peer Support

In Class Exercises

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Testimonials from past participants

“Gain better understanding of markets before going overseas…..Learn how to develop strategy for

difficult markets….Obtain better & proper planning for our export strategy.…Good templates for my

business to implement”

“I really enjoyed the session! It was great to know fellow like-minded peers through this

workshop who are keen to export”

“Very informative, interactive, & interesting……

I enjoy most the sharing of business strategies & ideas!”

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Schedule of Modules

1 Strategy development for

sustainable export business Assess your export readiness

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Develop an unique blueprint to guide your export business by first understanding your company’s internal capability and competitive analysis of the industry. Learn how to make use of a systematic market research process to understand the market emerging trends, demographics, and consumers’ consumption pattern in your targeted market.

Step One

2 International branding

for exports Growing Global

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Gain the knowledge of international marketing strategies in terms of market segmentation, positioning and targeting, factoring in considerations such as cultural and language differences. Through various case studies, learn how international and local companies brand themselves in the international market and how brands differ from market to market while maintaining some form of consistency internationally.

Step Two

3 Channel and partner selection

for internationalisation Finding the right way for entry

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Learn about the various mode of market entry which includes distributorship, agent, joint venture or subsidiary. Develop selection and evaluation criteria to determine the best channel for your exports and also the ideal partner for collaboration. Gain a good management of your channel and partner through proper incentives and retention strategy.

Step Three

4 Effective presentation

to overseas buyer Presenting with impact

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Get hands on with the skills of effective presentation and gain the knowledge of the elements that constitutes a good presentation slide and collaterals when presenting to potential overseas buyers. Learn from common pitfalls made by companies during overseas presentation and pick up skills to avoid them.

Step Four

5 Negotiation skills for

cross-border agreements Finalising the deal

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Understand the necessary preparation required prior to a negotiation which includes the definition of the bottom line and terms and conditions. Learn to read through your buyers’ behaviour and use effective negotiation styles to close the cross border deal.

Step Five

Walk away with

an unique export strategy plan

knowledge of international branding

market, channel and partner selection guidelines

market research, cross-border negotiation and effective presentation skills

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Benefits of Export Strategy Workshop

Training Partner Singapore Chinese Chamber Institute of Business

Singapore Chinese Chamber Institute of Business (SCCIOB) is a subsidiary of the Singapore Chinese Chamber of Commerce and Industry with more than 29 years of local and international training and education experience since 1984. It is also registered with the Council for Private Education. SCCIOB has a suite of programmes targeted at enhancing the knowledge of management personnel in disciplines such as Financial Management, Supervisory Management and SME Management

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Trainers Profiles

Dr Chew is one of the founding partners of StrategiCom, a global B-to-B brand strategy consulting form and a business strategist. Possessing more than 10 years’ experience in corporate and brand strategy formulation.

Dr Wilson Chew Founding partner, StrategiCom

With more than 16 years of experience in channel management within Asia such as India, China, Korea and ASEAN, Wai Kit’s main role was strategizing and implementing channel and sales management programs while working with multi-national corporations such as Avaya, Tellabs and Polycom.

Mr Lau Wai Kit Practitioner

Clarence has more than 20 years of experience with Malaysia Dairy Industries, Hagemeyer, Abbott Laboratories and Mars Food. He has also conducted sales coaching and training for his team in the area of negotiation skills, sales promotions, merchandising ,category management and loyalty programmes.

Mr Clarence Yap Practitioner

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Course Fee of Export Strategy Workshop

$1,300

$520*

Original Price

After 60% cash payout

Productivity and Innovation Credit (PIC) Scheme Applies

*To be applied from IRAS, visit http://www.iras.gov.sg/irashome/picredit.aspx for more details

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Receive $780 cash payout as savings.

Training costs only $520

Total Expenses: $1.300 X 60% = $780

Company A is in the furniture industry

In the accounting year 2013 Company A decides to grow their export business and participates in Export Strategy Workshop

400% Tax Deduction Cash payout

Company choose the type of benefit

Cash Payout Calculation

PIC Cash Payout Application Form

Apply any time after the end of your financial quarter(s), but not later than 30 Nov 2013

How PIC supports training fee Cash Payout Option

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Company A is in the furniture industry

In the accounting year 2013 Company A decides to grow their export business and participates in Export Strategy Workshop

400% Tax Deduction Cash payout

Company choose the type of benefit

Tax allowance = $5,200

($1,300 X 400%)

Claim tax allowance in your income Tax Return for YA 2013 by 30 Nov 2013

Based on corporate tax rate of 17%

$884

Tax Savings

How PIC supports training fee Taxation Deduction Option

Thank You www.iesingapore.com

Please contact us for more details: Ms Teo Xin Wei 6433 4772 teo_xin_wei@iesingapore.gov.sg Mr Rex Eng 6433 4781 rex_eng@iesingapore.gov.sg