expo report - pbc expo shop · the lead into the 2015 adelaide expo saw a 169% increase in page...

pbcexpo.com.au Copyright © PBC Expo 2015

Adelaide Showground Goodwood Road, Wayville

expo report

Adelaide 201510 – 12 APRIL 2015


Visitor insights

Approx. Visitor Spend $1.2 million Post-Expo spend expected to be much higher

Key Statistics:

• 21% were high income earners with salaries over $100k

• 31% were expecting at the time of their visit

• 10% were a Grandparent, other family member or friend

Typical Adelaide visitor profile:

• Female in her early-thirties

• Working full time

• Expecting their first child

“At the end of an Expo it is unheard of for us to have no stock to pack up, but in Adelaide we had virtually none left. We felt footfall to our stand was high and that people seemed to spend more per transaction.”

ecostore

“Scanner has been brilliant in capturing

hundreds of potential customers and

enabling us to continue to market to people

who have now met us in person once the

expo closes. We couldn’t be happier.”

Yummy Mummy

ADELAIDE | 10 – 12 APRIL 2015

“We’ve been in business for 3 years but this is my first Expo and it’s pretty big for

me. We’ve had constant people, it’s just amazing how many mums are out there,

and parents and grandparents and they’re just amazed that they can get traditional

wooden toys, which they love!”

Wild Wooden Toys


Visitor insights

Title

6%5%

10%

22%

26%

31% ExpectingParent with Child over 1Parent with NewbornGrandparentPlanningFamily, Friend or Other

Title

6%5%

10%

22%

26%


Title

6%5%

10%

22%

26%


Title

6%5%

10%

22%

26%


Title

6%5%

10%

22%

26%


Title

6%5%

10%

22%

26%


Title

6%5%

10%

22%

26%


Visitor Demographics


Friday Saturday Sunday Total

2.218 3,388 3,067 8,583

Attendance Figures


Continuing to improveExhibitor results & Visitor experiences

Insights Magazine

• Our redesigned in-house magazine proved

to be a popular resource for Expo visitors

eGuide

• We know our visitors are looking at content on their

moble devices and tailored our Expo information to

be mobile friendly

• Coupon offers drove ‘at-Expo’ results

ExpoNews Lead Generation QR Scanners

• These unique scanners allowed Exhibitors to capture

an increased number of leads

• 58,763 leads captured collectively

Parcel Minding Service

• Visitors who used the service found it to be a very

positive experience, helping to maximise their time.

PBC Expo Website

Leading up to the Expo:

• 386,429 page views

• Page views on Exhibitor content 14,628

• PBC Expo website also drove click throughs to exhibitor sites

PBC Expo Facebook

• 130,792 Engaged users who actively liked, clicked or shared a post

• Total likes at the end of the Adelaide Expo were 60,158

• Over 2,002,091 Post reach

• AND over 3,987,951 impressions

Integrated Social Media campaigns

• Instagram, Twitter & Pinterest complemented the mix,

driving increased engagement with our raving fans

and for proactive exhibitors.

Direct Marketing

• 24,995 unique subscribers for our eNewsletter campaign

Parcelminding



In Summary

With an overhaul of our consumer communications and our consumer website

the lead into the 2015 Adelaide Expo saw a 169% increase in page views on our

website compared to the same period last year and Adelaide website traffic alone

was up 20%. Once again our Insights magazine was well recieved. Only at our

Expos can you get such great access to your target market.

During Adelaide, many Exhibitors told us they’d had year on year increases with

one Exhibitor experiencing a 36% increase in leads from 2014. Registered ticket

holders were higher than 2014, however in contrast to usual trends attendance

figures were down, but with 8,583 attendees that was an average of 400 adults

passing your stand every hour. We will contune to seek the best way to drive

the audience in Adelaide and as a part of that we always value our Exhibitors

input. By working together we provide consumers with as much choice and

information as we can, and is the essence of being part of the PBC Expo family.

Continuing yourExpo journey

SPECIAL EDIT ION

Melbourne Adelaide Sydney Brisbane Perth Melbourne

SPECIAL EDIT ION

Sydney

February 7 – 8

April 10 – 12

May22 – 24

June19 – 21

July 31 to 2 Aug

October16 – 18

November7 – 8

The Melbourne Exhibition Centre,

South Wharf

Adelaide Showground,

Wayville

Sydney Showground Exhibition Centre,

Sydney Olympic Park

Brisbane Convention & Exhibition Centre,

South Bank

Claremont Showgrounds Exhibition Centre,

Claremont

The Melbourne Exhibition Centre,

South Wharf

Sydney Showground Exhibition Centre,

Sydney Olympic Park

PBC Expo Dates 2015


expo report - pbc expo shop · the lead into the 2015 adelaide expo saw a 169% increase in page...

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