explosion 2011 social media workshop 101
DESCRIPTION
Quick presentation given to small business owners looking for online resources to include some Social Media and Social network support.TRANSCRIPT
Welcome to Explode 2011
Virtual Options Coaching & TrainingSocial Media Managed Services Technology Training
Top 12 Social Toolsfor Business
Social media is the use of technology combined with social interaction to create or co-create value.
Social Media: It’s a conversation.
Social Networks: A tool.
Business Think•Social•Mobile•Global •Photo
Business ThinkIn a Nutshell
Let’s Get Started..
Feature BiographyMini BiographyHeadshotCompany LogoResumeTagline/Motto/Mission StatementKeywords, Tags, Specialties
What You Need..
Social Media MarketingChecklist
SOCIAL MEDIA PROFILESF a n s F r i e n d s F o l l o w e r s
Personal/Profile Page• Represent real people• Limited to 5,000 friends• Personal use• You control who is
confirmed or ignored as a friend
• Facebook can shut down your profile if in violation
Fan/Business Page• Visible to everyone on
the Internet by default• Represent entities:
Only the official representatives of a public figure, business or organization
• Unlimited Fans
What can you do on a Fan Page?
• Post business information: events, videos, photos, specials, promos
• Encourage your fans to ‘like’ you• Post testimonials • Help spread the word about your business stories
Inform Educate Entertain
Customized Facebook Page
What you need to know about Fan pages
• You need to have an account on Facebook in order to create a Facebook page.• Your Facebook page will be tied to your
personal profile as the admin of your Facebook page; however, only you and Facebook know the connection exists.• You can have an unlimited number of
Facebook pages.
What you need to know about Fan pages
• You can have an unlimited number of fans (Facebook users who “Like” your page).
• Facebook Pages are public—anyone can find and view your page whether they are logged into Facebook or not.
• All content posted on your Facebook page gets indexed on Google.
• You can target your posts by country and language.
What you need to know about Fan pages
• You can add applications to your page, including your own custom content—video, rich text, graphics, opt-in box and more.
• You can add additional admins (highly recommended).
• All admins have equal rights to administer your page, including adding and removing other admins (choose with care!).
Facebook Fan Page Wall
New Facebook Fan Page Wall
Fishing Where the Fish Are
The Average Facebook User Views
Where to go to set up your fan page!
Your Fan Page or Business Page can be set up here.
http://www.facebook.com/pages
Why Your FIRST 25 Fans are VITAL!By the way, just as soon as you have your first 25
fans, be sure to register your own unique username (sometimes called a “vanity URL”) for your Facebook page at http://facebook.com/username
SOCIAL MEDIA PROFILE: LINKEDIN
F a n s F r i e n d s F o l l o w e r s NETWORK
Good Reasons to UseFind Clients, Promote Relationships
Build Your Buzz
Hire Professionals/Network
Get Feedback and Research
What to do on LinkedInThrough your network you can: Manage the information that’s publicly available about you as professional Find and be introduced to potential clients, service providers, and subject experts who come recommendedCreate and collaborate on projects, gather data, share files and solve problemsBe found for business opportunities and find potential partners Gain new insights from discussions with likeminded professionals in private group settings Discover inside connections that can help you land jobs and close deals
LinkedIn Company Profile
SOCIAL MEDIA TOOLS
Shared Pictures =
Shared Knowledge =
Shared Bookmarks =
Shared News =
Shared Videos =
Shared Everything =
Microblog: Twitter
Microblog: Twitter
Presentations: Slideshare
Social Media Mgmt: Postling ($)
Social Media Mgmt: Hootsuite
Sharing on Steroids: Amplify
Social Bookmarking: Delicious
Virtual Project Mgmt: OfficeZilla
SMS Business Card: Contxts
Litmus Test: Starting• Measuring Brand Visibility Metrics:
http://www.howsociable.com/• Social Media Monitoring:
http://www.trackur.com/• Social Mention: http://www.socialmention.com• Real-time Social Media:
http://www.sensidea.com/socialseek/• Benchmark Your Influence:
http://klout.com/
GEOLOCATABLE SOCIAL MEDIA
Check-in: Facebook PlacesFacebook Places Users: 30 million – 150 million check-in regularly/200 million mobile Facebook usersShareability: Does not easily share with other apps.Visibility: Check-ins and claimed Places Deals are displayed in News Feed.
Check-in : GowallaRegistered Users: 600,000Sharablitity: Twitter, Facebook, Foursquare and Tumblr.Visibility: Check-ins and earned badges can be shared on Facebook and Twitter.Ease of use: Easy (Once business is claimed, custom check-in message is updated immediately).
Check-in : FourSquare
Registered Users: 5 millionSharability:Integrates with Facebook and Twitter.Visibility: Check-in displays in Facebook feed, but not specific deals.Ease of use: Easy.
Check-in : Yelp
Registered Users: 36 million with 1/3 of all searches happening via mobile.Sharability: Integrates with Twitter and Facebook.Visibility: Updates show in Facebook news-feed along with the photo and address of the business. Ease of Use: Easy.
Working with part of the Social sphere
Questions?
Ask on our Fan Page!
www.Facebook.com/virtualoptions
Visit Us! Fan Us! Connect to Us!
Virtual Options Coaching & TrainingSocial Media Technology Training
Let’s Make Contacttext “DAWNJENSEN” to 50500
Questions?Simply put, we can help.
Get you set upGet you started
and manage your Social Media
If that sounds like something you may be interested in, see us after!
