Exploring Transmedia: An Introduction + 4 Future Predictions

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  • EXPLORING TRANSMEDIAAN INTRODUCTION + 4 FUTURE PREDICTIONS

    WWW .MADELLC .US

    APRIL 20172017 MADE, LLC. ALL RIGHTS RESERVED.

    http://www.madellc.us/http://www.madellc.us/blog/2017/4/10/marketing-exploring-transmedia-an-introduction

  • What Is Transmedia?

    Where Did It Come From?

    Current Trends

    4 Future Predictions

    OUTLINE

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    http://www.madellc.us/blog/2017/4/10/marketing-exploring-transmedia-an-introductionhttp://www.madellc.us/

  • WHAT IS TRANSMEDIA?

  • Telling of astory

    universe across

    multiple platforms &

    mediums.

    TRANSMEDIA

  • Books

    Videos

    Articles Merchandise

    Audio

    Conversations

  • WHERE DID TRANSMEDIA COME FROM?

  • MARSHA KINDERPlaying with Power in Movies, Television, and Video Games: From Muppet Babies to Teenage Mutant Ninja Turtles

    1991

    * This is one of the most widely

    regarded first documented uses of

    the term "transmedia."

  • HENRY JENKINS

    "

    The best transmedia storytelling

    serve four key functions. It extends

    the time line, maps the world,

    explores secondary characters, and

    engages the audience.

    "

    * In his 2006 book, "Convergence

    Culture," Henry Jenkins identifies

    the seven principles of transmedia

    storytelling.

  • CURRENT TRENDS

  • ADAPTATIONS

    Films From Older Generations

    Based On Musical Recordings

    Interactive Cinema

    Expanding Video Game Story

    Worlds

  • INTERDISCIPLINARYCOMMUNICATIONS

    Collaborative Workflow

    Unifying Platforms Of

    Creation

    Holistic Mindset

    Engaging Consumers

  • 4 FUTURE PREDICTIONS

  • 1.

    BIGGER & BETTER REBOOTS

  • BIGGER & BETTER

    REBOOTS

    1.The big studios have begun to be

    more discerning with what they

    choose to invest in. We are at the

    beginning of well thought out

    reboots which add to the original

    story world.

  • 2.

    MORE CROSS- STORY DEALS

  • MORE CROSS- STORY DEALS

    2.As original IP begins to drive the

    flow of capital and production

    resources, more story universes

    will combine to give fans a

    deeper connection to their

    favorite characters.

  • 3.

    ORIGINAL IP @ INDIE LEVEL

  • ORIGINAL IP @ INDIE LEVEL

    3.With the rising costs of licensing

    mainstream IP, independent

    writers and media producers will

    be forced to create new

    characters and story worlds to

    attract their unique fan base.

  • 4.

    BIG STUDIOS WILL WAIT FOR THE CRASH

  • BIG STUDIOS WILL WAIT

    FOR THE CRASH

    4.Transmedia is advancing the

    development of technologies

    like virtual reality. Many startups

    will develop products but fail to

    successfully launch, leaving the

    big studios a ripe opportunity.

  • FINAL THOUGHTS

  • Transmedia is

    changing the way

    we tell stories,

    share information,

    and connect with

    one another...and

    it's only just

    begun!

    Image Credit: John Craig Freeman//Wikimedia Commons

  • THANK YOU !

    Please SHARE, Like, and Comment.

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    http://www.madellc.us/blog/2017/4/10/marketing-exploring-transmedia-an-introduction