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Exploring Texts in a Systematic Way Content Coding Slide 2 Example: John Gottman University of Washington 3000 couples Specific Affect (SPAFF) coding 1=disgust; 2=anger; 3=contempt; 4=defensiveness; 5=whining; 6=stonewalling; 7=neutral; 8=criticism. Each second Will they be married in 15 years? 1 hr= 95% accuracy 15 minutes = 90% accuracy 3 minutes = 85% accuracy 4 major signifiers: 3, 4, 6, 8 1 with overwhelming predictive ability? Slide 3