exploring how mobile is re-defining the customer journey

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1 GEOMETRY GLOBAL Ad:tech Best Mobile / Apps 20.10.14 MICHAEL BREEN

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Geometry Global present five mini case studies on using mobile and apps to enhance the customer experience in FMCG and entertainment.

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Page 1: Exploring how mobile is re-defining the customer journey

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GEOMETRY GLOBAL

Ad:techBest Mobile / Apps

20.10.14

MICHAEL BREEN

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Technology is driving new behaviours:ROPO, BORIS & BIMBO

• Research Online, Purchase Offline

• Buy Online Return In-Store

• Browse In-Store on Mobile, Buy Online

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CONTACT DETAILS

Michael BreenDigital Account ManagerGeometry Globalt: 07901116100e: [email protected]

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THANKS