exploratory descriptive and causal research designs

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Research Design

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  • Exploratory, Descriptive, and Causal Research DesignsChapter 3

  • Research DesignsThree typesExploratory

    Descriptive

    Causal

    Source: evolvedmarketingconcepts.com

  • Exploratory ResearchPurposesDiagnosing a situationScreening alternativesDiscovering new ideasProduce hypotheses

    What it does NOT do:

    Source: www.triblocal.com

  • Exploratory ResearchTypesLiterature searchFirst stepIn-depth interviewWith whom?AdvantagesDisadvantagesFocus groupsWhat is it?AdvantagesDisadvantages

    Source: www.money.cnn.com

  • Exploratory ResearchCase AnalysesEthnographyProjective TechniquesWord association testsSentence completion methodRole-playing techniqueThematic apperception testCartoon tests/ picture frustration

    Source: www.withfriendship.com

  • Descriptive ResearchPurposesDescribe characteristics of groupDetermine proportion of people who act a certain wayMake predictionsDetermine relationships between variables

  • Descriptive ResearchTypesLongitudinalContinuous panelsAKA true panelsKrogers cardDiscontinuous panelsAKA omnibus panelsLands EndCross-sectional

  • Causal ResearchPurposeDoes a change in X cause a change in Y?ExperimentsLaboratory experimentsField experiments

  • Market TestingWhat is market testing?Controlled experiment done in a limited but carefully selected sector of the marketplaceKey IssuesCostTimeControlSource: resourceful27.wordpress.com

  • Market TestingThree types of market testingStandard test marketPros/consControlled test marketPros/consSimulated test marketPros/cons