exploding watermelons: how livestreaming is defining marketing in 2016
TRANSCRIPT
EXPLODINGW AT E R M E LO N SHOW LIVESTREAMING IS DEFINING MARKETING IN 2016
C H A D G . A B B O T T, C E O@ C H A D A B B O T T
WHO WE ARE: ABBSON LIVELIVE VIDEO STRATEGY & PRODUCTION FROM PEOPLE WHO LOVE CONTENT MARKETING.
abbsonlive.com @abbsonlive
LIVESTREAMING WILL BE THE MOST IMPORTANT DIGITAL MARKETING TOOL OF 2016.
@chadabbott
01. EXAMPLES
02.INNOVATION
03.SUCCESS
04.ACTION
@chadabbott
01.Examples
@chadabbott
WAIT FOR IT...
@chadabbott
#ELEVATE
@chadabbott
DRONE WEEK
@chadabbott
02.Innovation
@chadabbott
PERISCOPE“Explore the world through someone
else's eyes.”
WHAT’S NEW:
Landscape
GoPro Streaming
Drone Streaming
Longterm Saving
Comment Replay
Search For Broadcasts
@chadabbott
FACEBOOK LIVE
@chadabbott
“A fun, powerful way to connect with your followers and create new ones
along the way.”
WHAT’S NEW:
Increasingly Open
Groups & Events
Subscribe
API / RTMP Streaming
Schedule Events
Comment ReplayInvite Friends
Search For Broadcasts
Conferences & Events *
Non-Live Live Events *
OTHER PLATFORMS
@chadabbott
03.Success
@chadabbott
THAT WATERMELON
320,000 COMMENTS
10.5m TOTAL VIEWS
800,000LIVE VIEWSa new Facebook record
@chadabbott
1.5 MILLION LIVE VIEWS
on #ELEVATE
@chadabbott
0
30
60
90
120
3/15 6/15 9/15 12/15 3/16
YEARS OF VIDEO watchedON PERISCOPE DAILY
Source: Twitter
@chadabbott
0
0.8
1.5
2.3
3
TRADITIONAL LIVE
attention span
Source: Facebook
Facebook live3x
@chadabbott
@chadabbott
04.Action
@chadabbott
TIMEL INEYO U R S U B T I T L E H E R E
O u r t i m e l i n e O u r t i m e l i n e
HOW TO START LIVESTREAMING TODAYJUST DO IT.
DEFINE YOUR GOALS & CONTENTlead generation, conversion, fan acquisition,
brand awareness, earned media attention, social engagement, virtual event attendance…
CHOOSE A PLATFORM & HARDWARE
don’t overthink thiswhere are your fans? where do you want your fans to be? what platform serves your goal?
PROMOTE YOUR LIVESTREAM
only do this if you have
good content. if you have bad content, do not pass
go, do not collect $200.
influencer marketing, targeted facebook ads, high-profile guests, partner with others
GO LIVE & LEARN
REPEATjust like blogging, consistency is key
@chadabbott
@chadabbott
@[email protected] | 315.456.9390 | abbsonlive.com