What’s what in the app world

Rick Lawrence

Digital Media Officer

Royal Albert Memorial Museum & Art Gallery

Websites, apps and web-apps, oh my!

Whatever the format the content should inform and

spark thoughts I think

What’s does what NB there’s some crossover…

Feature Website Web-app AppInternet access needed

Stores information on device

Communicates with others via Internet

Stores content to share later

Auto update

Works on all operating systems

What do users expect from us – and can we keep up?That digital products reflect the changing digital landscape and work for their device

Information that is easily found and usable

To engage and enable communication

To encourage user generated content and contributions

To provide online access to all expected content

Connected and shared content

User friendly or welcome to confusion?

Don’t make me think!

No mystery meat navigation

Intuitive

Instructions included?

Are you the user the developer was thinking of?

What tools can we use to deliver this?My persona

Expectations meet reality

Fun?

Activity led design

What tools can we use to deliver this?My persona

Expectations meet reality

Fun?

Activity led design