Expert Insight | Overview

How it works

User Expert

ChatBook and pay for appointment

Mark available time on calendar; post hourly rate (or allow bidding)

Browse Profiles Join Network

The OpportunityTrend 1Celebrities are becoming more connected to their followers

Trend 2An increasing number of mid-level celebrities who would benefit from a way to monetize their following

Trend 3Video chat internet technology is well established on the internet, but existing solution does not protect privacy

OpportunityThe current trends make today an ideal time to launch Expert Insight

Steven Levitt, Economist/Author

Phil Gordon, Poker Player

Nate Silver, Political Blogger

500,000 Twitter accounts with 5,000 or more followers

Jeff Salzenstein, Former Pro Tennis

Player/Tennis Coach

The Website

Homepage

Booking Page

Video Conversation page

Categories of ExpertsHigh Priority Segments

GamesPokerChessBridgeOther popular games

SportsSports legends for major sports (basketball, football, soccer)Sports instructors: golf, tennis, etcSports gamblingSports coachingFantasy sports pickingCurrent players from sports where athletes earn less (UFC) or are unpaid (Gymnastics, Rowing, Track, etc.)Mountaineering and Survivalism

Self Improvement/CounselingLife CoachesAlternative Psychology/New AgeHealth + WellnessSex + Relationship CounselorsPregnancy CounselingChild Psychology/BehaviorAnimal Behavior

WritersAuthors - FictionAuthors - non-fictionJournalistsBloggersWriting Agents, Experts on Publishing Industry

Hollywood/CelebritiesB-List Hollywood CelebritiesReality TV StarsHollywood AgentsGossip SpecialistsTeen InterestSocial Media Stars (TILA, Hotforwords)

Fashion and StyleFashion Experts/CriticsHollywood makeup artists and hairstylistsHollywood stylistsRunway modelsWedding plannersFashion designers

AcademiaTop international scientistsSocial science expertsArea Experts- Middle East, Asia, Latin America

LearningTutoringCollege prepLanguage learning High penetration into chosen sub-

segments, with 40-50 experts in each, will allow for more efficient advertising spend

Categories of Experts (cont.)

OtherFuturism

Food, Wine and LeisureChefsFood and Wine CriticsSommeliersBrewmastersTravel Experts

Acting/MusicBroadway actorsFamous musiciansMusic criticsRecord producersConductors/composersDJsSongwritersComedians

PoliticsPolitical bloggersPoliticians (as fundraiser?)

FinanceOil + GasAlternative EnergyCommoditiesHedge Fund ManagersQuants

BusinessEntrepreneursConsultantsPublic Relations/PublicistsRestaurant/Hotel Operators

The Existing Competition | Remote Expert Meetings

Experts Network Type

Customer Type

Business Consumer Pure Technology

High End Low End High End Low End/ Mass Market

Technology

In person appearance Celebrity booking agents

Celebrity booking agents

Asynchronous -email/threaded

Justanswer.com (tax and legal)

Justanswer.com, iaskpro.com + subscription sites like experts-exchange.com

Chat Liveperson.com (tax, legal, IT)

Liveperson.com ($13 million)

Liveperson.com

Phone Gerson & Lehman ($300 million), Global Guidepoint

Ringadoc.com (medicine)

Video Expert Insight Expert Insight Myrealmd.com (medicine)

Skype, gotomeeting

Multiplatform Video (Ipad, etc)

No player in high end consumer space; little competition in expert networks in video space

Possible Second Wave

Real competition is booking agents rather than GLG; however offering may be complementary (partner with agency)

The Existing Competition | In-person appearances

Celebrity Booking AgentsSpecialize in in-person appearances

High Frictional Cost (travel time, air fare, hotels, etc)

15% Booking Fee for agent

Key Function: Expert Network Managers The Expert Managers who have connections with one or several segments will be selected to bring in the experts.

They will also manage "lines of business" making sure their experts are generating enough revenue, that relevant marketing is being done to bring traffic to their experts and to manage customer service levels towards users.

Key Revenue Drivers - 2015

Number of experts: 1600 (40 segments)

Hours per expert

per week: 1.5

$ per expert

hour: $450 EI commission

rate: 30%