expert blogging secrets
DESCRIPTION
SEC Copywriter & Social Media Consultant Gloria Rand shows you the Blogging Blueprint that will help you quickly and easily get more web traffic and sales.TRANSCRIPT
![Page 1: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/1.jpg)
Expert Blogging
Secrets
![Page 2: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/2.jpg)
OVERVIEW
•Why blog?
•Getting started
•Content ideas
•Best practices
![Page 3: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/3.jpg)
WHY BLOG?
• 329 million people view blogs on Wordpress
• By 2014, 60% U.S. internet users (150 million people) will read blogs*
*Source: eMarketer.com
WORDPRESS
![Page 4: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/4.jpg)
WHY BLOG?
Better Listings on
![Page 5: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/5.jpg)
WHY BLOG?
Promote Products
Branding
Reach New Customers
Communicate
Become Recognized Expert
![Page 6: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/6.jpg)
WHY BLOG?
57% of companies that blog
have acquired a customer
from their blog*
Source: Hubspot
![Page 7: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/7.jpg)
WHY BLOG?
B2B marketers who blog
generate 67% more
leads/mo. than those
who don’t blog**
Source: **FactBrowser
![Page 8: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/8.jpg)
NEED MORE PROOF ?
•Companies that blog get 97%
more inbound links to their
websites
![Page 9: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/9.jpg)
NEED MORE PROOF ?
•Companies that blog get 97%
more inbound links to their
websites
•Companies that blog get 55% more website visitors
Courtesy: Hubspot
![Page 10: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/10.jpg)
BEFORE YOU BLOG, ASK YOURSELF…
What are your business goals?
![Page 11: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/11.jpg)
BEFORE YOU BLOG, ASK YOURSELF…
Who is your target audience?
![Page 12: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/12.jpg)
BEFORE YOU BLOG, ASK YOURSELF…
What problems or concerns does
your audience have that you can
help solve?
![Page 13: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/13.jpg)
FIND YOUR WHY
![Page 14: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/14.jpg)
FIND YOUR WHY
Enabling Women to Have
More Quality Time with
Their Families
![Page 15: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/15.jpg)
FIND YOUR WHY
![Page 16: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/16.jpg)
FIND YOUR WHY
Help Engineers Answer the
Most Challenging
Industrial Solder Questions
![Page 17: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/17.jpg)
FIND YOUR WHY
Help Engineers Answer the
Most Challenging
Industrial Solder Questions
600% Jump in Leads
“Get Engineers Talking to Engineers”
![Page 18: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/18.jpg)
MISSION STATEMENT
![Page 19: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/19.jpg)
MISSION STATEMENT
Welcome to Inc.com, the place where entrepreneurs
and business owners can find useful information,
advice, insights, resources & inspiration for running &
growing their businesses.
![Page 20: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/20.jpg)
MISSION STATEMENT
Welcome to Inc.com, the place where entrepreneurs
and business owners can find useful information,
advice, insights, resources & inspiration for running &
growing their businesses.
1. Who is target audience?
2. What will be delivered?
3. What is outcome for
audience?
![Page 21: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/21.jpg)
BEFORE YOU BLOG, ASK YOURSELF…
What platform will you use?
• Self-hosted on website
• Via Wordpress
![Page 22: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/22.jpg)
.ORG VS. .COM
• More versatility vs. - Easy to use
• Better plugins - Ads not allowed
• Pay for hosting - Follow TOS
• You’re in control - $ to customize
![Page 23: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/23.jpg)
CONTENT IDEAS
![Page 24: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/24.jpg)
SHARE YOUR EXPERTISE
• Write about things you know
![Page 25: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/25.jpg)
SHARE YOUR EXPERTISE
• Write about things you know
• Add commentary to industry news
![Page 26: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/26.jpg)
SHARE BREAKING NEWS
Get in front of your audience
Be Timely!
![Page 27: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/27.jpg)
ASK OPEN-ENDED QUESTIONS
• What do you think of …. ?
• How would you do it better?
![Page 28: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/28.jpg)
PROMOTE EVENTS
![Page 29: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/29.jpg)
INVITE “EXPERT” GUESTS
![Page 30: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/30.jpg)
HOW DO YOU GET READERS?
Need attention-grabbing titles
8 out of 10 read blog titles…
![Page 31: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/31.jpg)
HOW DO YOU GET READERS?
Need attention-grabbing titles
8 out of 10 read blog titles…
only 2 of 10 read rest of article
![Page 32: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/32.jpg)
HOW DO YOU GET READERS?
Use Numbers in Title
- Get 3-8x more traffic
![Page 33: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/33.jpg)
BLOG TITLE CATEGORIES
• Direct – “7 Step Outline to…”
• News – “New, Announcing…”
![Page 34: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/34.jpg)
BLOG TITLE CATEGORIES
• How to – “How to write a blog article”
• Question – “Are these ….?”
![Page 35: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/35.jpg)
BLOG TITLE CATEGORIES
• Command – “Do this…”
• Info – “2 things you won’t find here…”
• Testimonial
![Page 36: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/36.jpg)
BEST PRACTICES
![Page 37: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/37.jpg)
KEEP SEO IN MIND
• Customize post URL with keywords
• Use SEO plugins: All in One SEO Pack
• Use Alt Text for images
• Use Tags
![Page 38: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/38.jpg)
USE KEYWORDS IN TITLE & BODY
![Page 39: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/39.jpg)
LINK INTERNALLY
Title and
Subhead
![Page 40: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/40.jpg)
PROVIDE LINKS TO OTHER BLOGS
![Page 41: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/41.jpg)
USE OTHER SOCIAL MEDIA SITES
![Page 42: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/42.jpg)
RESPOND TO COMMENTS
• Reply in your blog or…
• Send an email
![Page 43: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/43.jpg)
COMMENT ON OTHER BLOGS
![Page 44: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/44.jpg)
KEEP COPY SHORT
• 250-500 words
![Page 45: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/45.jpg)
KEEP COPY SHORT
• 250-500 words
• One idea per post
![Page 46: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/46.jpg)
KEEP COPY SHORT
• 250-500 words
• One idea per post
• Article series
![Page 47: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/47.jpg)
SPICE UP YOUR CONTENT
• Use Pictures or Videos
![Page 48: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/48.jpg)
MAKE IT EASY TO SUBSCRIBE
![Page 49: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/49.jpg)
OTHER TIPS…
• Know your call to action
• Visit website
• Email for a quote
• Sign up for newsletter
• Social Share
![Page 50: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/50.jpg)
HOW DO YOU FIND IDEAS?
• Read other blogs
• Google Alerts
• Quora
• Twitter Search
![Page 51: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/51.jpg)
HOT TIP!
![Page 52: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/52.jpg)
HOT TIP!
Golden Rule:
They Ask, You Answer!
![Page 53: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/53.jpg)
![Page 54: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/54.jpg)
![Page 55: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/55.jpg)
![Page 56: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/56.jpg)
WHAT’S THE PAYOFF?
154 Leads from 3/09 – 6/12 for a dozen
different keywords
That one article has generated
$1,700,000.00
![Page 57: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/57.jpg)
CONTENT FORMULA
Answer questions based on
these three criteria:
•Costs
•Problems
•Comparisons
![Page 58: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/58.jpg)
MEASURE RESULTS
Ex. Google Analytics
![Page 59: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/59.jpg)
MEASURE RESULTS
![Page 60: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/60.jpg)
I’VE GOT A BLOG, NOW WHAT?
Repurpose your content
Podcasts
Videos
Slideshow
![Page 61: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/61.jpg)
SUMMARY
• Use keywords for search
• “#’s” and “How to” titles get best
results
• Embrace honesty, answer customer
questions
• Leverage social networking sites
• Repurpose content for maximum value
![Page 62: Expert Blogging Secrets](https://reader035.vdocuments.us/reader035/viewer/2022081400/555366c5b4c905cf188b53fb/html5/thumbnails/62.jpg)
FOR MORE SOCIAL MEDIA TRAINING, VISIT GLORIARAND.ME
Facebook.com/GloriaRandCopywriter
Twitter: @GloriaRand
YouTube.com/GloriaRandVideos