experiential digital culture 110225
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© Ramesh Jain Digital Culture: ASU 1
RAMESH JAIN [email protected]
(FACEBOOK, TWITTER: JAIN49)
WITH SEVERAL COLLABORATORS
© Ramesh Jain Digital Culture: ASU 2
Evolving Culture
Excellence of taste in the fine arts and humanities, also known as high culture
An integrated pattern of human knowledge, belief, and behavior that depends upon the capacity for symbolic thought and social learning
The set of shared attitudes, values, goals, and practices that characterizes an institution, organization or group
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Technology and Culture
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Invention
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Experiences Life = (Events)
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The Story of Human Civilization is the Story of Experiential
Communication among Humans.
Sharing Experiences Re-living Experiences
Recording Experiences Learning from Experiences
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Share experiences : Languages
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Across Time : Writing
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Making it portable : Paper
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Democratization : Gutenberg Press
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Gutenberg: Major Event in Cultural History
It changed the world in many ways.
Gutenberg’s legacy still lives.
I see the new era beginning now.
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Telegraph: Instantaneous Remote
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Telephone: Remote Speech
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Photography: Recording Visual Experience
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Audio Recording: Electrical Signals enter recording space
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Radio: Live Broadcast
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Television: Live Broadcast combines two Media
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Computing 1: Data
Main applications: Scientific and engineering Business
Users: Sophisticated Expected to be trained
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Digital Processing
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Computing 2: Information and Communication
Main applications: Information Communication
Users: Common people in ‘developed world’ Easy access using keyboards
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Internet: The Game Changer
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Communicating Experiences: Spatial and Temporal
Inventions Application Impact Languages Communicate symbolic experiences
Written Languages Record Symbolic experiences (time)
Paper Portability (space)
Print Mass distribution (time and space)
Telegraph Remote narrow communication (space)
Telephone Remote analog communication (space)
Radio Analog broadcasting of sound (space)
Television Combining two senses – media (space)
Recording media Photos, audio, video (time)
Digital processing Machine enhancement and processing
Internet Interactive Multimedia communication
Most influential Invention in history so far.
Future of Communication
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Computing 3: Experience Main applications:
Experiential communication Experience management
Users: Humans No language issues
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Mary Had a Little …
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Evolution of Web:
Document created by Humans. Text, Music, Movies
Data collected by Humans Photos, Audio, …
Documents to Data
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Yesterday – Today - Tomorrow
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Then and Now: Same People
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New Generation What the heck is this, Nana?
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Recent Evolution of Digital Culture
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Maureen Dowd in NYT
We watch in awe as revolutions somersault through the Middle East. We see instantaneous digital communication as a weapon against oppression and, in the hands of tyrants who tap into its power, as a weapon for oppression.
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FINALLY -- Beyond Gutenberg
We’re at the beginning of a new era for social Internet innovators who are re-imagining and re-inventing a Web of people and places, looking beyond documents and websites.
John Doerr, Partner, KPCB
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Evolution of Web:
Document created by Humans. Text, Music, Movies
Data collected by Humans Photos, Audio, …
Documents, Data, Events
Events happen. Most documents describe events and objects in
those. Most data is collected for events.
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Events take place in the real world.
Events result in Data and Documents
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Tsunami 2004
Experiential Data
Reports on the event Visualization using data
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Events are ‘Connectors’ Events create ‘Context’
Spatial Causal
Experiential Informational
Temporal Structural
People Things Places Time Experiences Events
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Facebook and Twitter
Massive collection of events. Facebook reports 20 Billion updates
– 3 Billion Photos – each month.
Reporting events as micro-blogs
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Events are currently just a time-indexed database.
Time
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Events usually cause domino effect. Does the flap of a butterfly’s wings in Brazil set off a
tornado in Texas?
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From Micro Events to Situations
FROM TWEETS TO REVOLUTIONS
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EventWeb: Compositing and Linking
Time
Atomic and Composite Events
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Lets Consider Three different scenarios
Personal Media Management Memories for Life; LifeLog, …
Situation Detection and Control Real Time Web
Middle of the Pyramid Bringing the digital dividend to all people
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We are in the midst of the greatest Media Explosion.
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Dealing with Photo Explosion 3 Billion Photos uploaded on Facebook –
every month. We know that most people in the world are
not yet addicted to the Web, but do take photos.
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Sudden Burst of Attention
Hundreds of new companies Instagram, PicPlz, Path, … iPhoto, Picasa, Flickr, … Hottest area in VC community
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My own ‘venture’:
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Meta Data for photos = Event Data
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Urgent Challenge: Real Time Web
Result of exponential growth in connectivity and sensors.
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Micro-blogs: Twitter
Each Tweet: Used to be: What are you doing Now it is: What’s happening
Really an event reported by Humans Can associate experiential data along with
information. Time and location associated with each
Tweet
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Micro-events: Sensors detecting and chirping
(broadcasting) events
Billions of disparate kinds of sensors being placed everywhere.
Each sensor detects ‘basic events’ and broadcasts it in a simple form.
Develop a system to process these micro-events and make them useful.
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Situation Detection and Control
Aggregation and
Composition
Situation Detection
Alerts
Queries
Information
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Emage: Event Image
Divide space (world) into small Pixels of appropriate size.
Assume that each event is a particle of a specific type. Create a Social Image for specific type of events.
A time-ordered sequence of these emages will be similar to a video representing spatio-temporal changes in events of that type.
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Example Social Image- (iphone)
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iPhone Spatio temporal variation: Event detection
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Important Decisions From Tweets: Where to open the next store?
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Swine flu social image and its segmentation
into ‘high’ and ‘low ’activity zones.
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Situational controller
• Goal • Macro Situation • Rules
Micro event e.g. “Arrgggh, I
have a sore throat”
(Loc=New York, Date=12/09/10)
Macro situation
Control Action “Please visit nearest CDC
center at 4th St immediately”
Date=12/09/10
Alert Level=High
Level 1 personal threat + Level 3 Macro threat -> Immediate action
Situational Recommendation System
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Dream: Web for the Middle of the Pyramid
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For the first time in human history, more than 75% living people are using a device: Mobile Phone.
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Mobiles everywhere
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Life Needs
Health Education Agriculture Social
Basic
Highest
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Middle 3 Billion
Top 1.5 Billion
Bottom 2 Billion
Middle of the Pyramid (MOP):
Ready, BUT …
Most attention by Technologists – so far.
Not Ready
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Personalized Help for Everybody
Meeting Basic Needs Using Natural Technology Centered around every
INDIVIDUAL.
No Country Left Behind
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Thanks for your time and attention.
For questions: [email protected]