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Experiential Branding Challenges… Creating places where people want to be Clive Woodger

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Page 1: Experiential Branding Challenges. Creating places where people want to be

Experiential Branding Challenges…

Creating places where people want to be

Clive Woodger

Page 2: Experiential Branding Challenges. Creating places where people want to be

Who we are!

• International strategic branding and design consultancy

• We work in the retail, financial, real estate and corporate sectors

Page 3: Experiential Branding Challenges. Creating places where people want to be

Place branding experienceCreating places where people want to be

Nation…Region…City…District…Address…Centre…Workplace…Home

Page 4: Experiential Branding Challenges. Creating places where people want to be

Shopping Centres - creating a wow experience…again and again…

Page 5: Experiential Branding Challenges. Creating places where people want to be

Transforming a sterile site into a first choice place to beBefore we started…

Page 6: Experiential Branding Challenges. Creating places where people want to be

Creating an exceptional place brand experience…and a first choice destination

Page 7: Experiential Branding Challenges. Creating places where people want to be

Delivering the promise… The Kaleidoscope experience

Page 8: Experiential Branding Challenges. Creating places where people want to be

Workplace experiences that engage…motivate…inspire …and enhance performance

Page 9: Experiential Branding Challenges. Creating places where people want to be

Transformation of 5 identical, sterile office spaces… creating differentiated worlds

• Group M: “natural harmony”

• MEC: “active engagement”

• Maxus: “colour & connectivity”

• Mindshare: “imagination & technology”

• Mediacom: “accent on collaboration”

Page 10: Experiential Branding Challenges. Creating places where people want to be

Transforming the workplace experience

After

Strategic and operational advantage

Before

Page 11: Experiential Branding Challenges. Creating places where people want to be

Creating a differentiated experience

Page 12: Experiential Branding Challenges. Creating places where people want to be

Developing the brand idea as an environment

Page 13: Experiential Branding Challenges. Creating places where people want to be

Reflecting the values…originality, provocation and interaction

Page 14: Experiential Branding Challenges. Creating places where people want to be

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